Social Media Strategy Frameworks

Method / Strategy

Social Media Strategy Frameworks
Pankaj Dey , Student (MBA), India

Social Media Strategy

Social Media Strategy Framework:
The social web has created an ecosystem where off- and on-line businesses are rushing into blogs, social network pages, communities and other social media. When will organizations start taking a structured, holistic approach, rather than just pouring budgets into all cool ideas? While I have been on the outlook for such supportive frameworks during the previous weeks, the following three seems to be the most referred.

The POST Method- Perhaps the most popularized framework as of today, the POST method by Groundswell describes a systematic approach to social strategy. POST is a acronym for People, Objectives, Strategy and Technology.
The Three Spheres- Although Jeremiah Owyang applies the Three Spheres to web strategy in general, social media strategy could be considered a sub-set herein. The three spheres are the Community Sphere, the Business Sphere and the Technology Sphere.
The Five S’s- Windmill Networking suggests five basic “S” concepts of social media marketing: Share, Support, Social, Strategy, and Sales.

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