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PACE in execution is as imp as 4Ps in today's cut throught competion.
PACE in making decision and then implementation will decide who will stand tall and long in this dynamic market conditions with consumer changing their preferences with every blink. Pace will not only determine one's fate but give one edge over competition. Time is the most precious resource of all and can never be brought back and thus all the activities should be implemented at optimum speed. Lesser the time taken from consumer insight to consumer delight, greater will the profit be. with this thought I look forward that we see foray of feedback from my colleagues.
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