Reaching a younger generation

Opinion / Marketing

Reaching a younger generation
Ralph Torres , Manager, United States

AMU/APU is a great institution, however i believe they can expand to the future generation

The company that I will use is APU/AMU. Currently in our economy many of us (at least for me) are going through changes in life. Such change in my case is retiring from active duty military and transitioning to civilian life. I believe that many universities provide services that meet current needs for many people. However AMU continues to be one of the best military friendly universities. I believe that AMU could expand and provide such services to a second and third tier of customers. Such customers are students in a senior standing in high schools. How they will achieve this is by marketing. First I believe they need to focus on schools close to military bases since world of mouth carry a long way they will be able to show potential students on the second and third tier group what they offer. Yes, all online school present their product the same way; in the lamest term, one computer, internet access and attendance. However, AMU offers something that many schools do not and that is the electronic books. Such is particular important especially since it has a financial burden. Secondly is the electronic library, again I know from experience that many schools students have to pay for such services that again bring another financial burden not only to the student themselves but also to their parents. Lastly they should form alliances with different states; such could aid the student in financial aid. Although AMU is great and continue to serve military students, I think that they need to tap in to the waters of the general public and such could be done by an aggressive marketing program. Emphasizing on all the options that students will have and reflecting in the achievements that many young military personnel have achieve through their programs.

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