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Effective communication
Communication is effective only when the intended response is obtained from the other end. For this to happen communication to be made in simple language and at a decent pace ie without high funda words that need a dictionary high speed delivery.this is more use ful for marketing proffessionals. Some times it so happens with people of high field expertise, they keep on pouring on without considering the participants/audience understanding abilities, knowledge etc.When actually introducing a new product the presentation needsa to be very simple and easy to understand for maximum benifits.
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