Five Pillars of Company Performance: The CRS3© Model

Paper / Strategy

Five Pillars of Company Performance: The CRS3© Model
Imran O Kazmi , Business Consultant, United Arab Emirates

In our experience with different ownership and cultural models of organizations spanning from multinational to aboriginal; from hi tech to no tech; from mammoth to tiny; from BoD to proprietorships; from the for and not so for profit; we discovered that 'performance' was the driving word for everyone.

While the perception of the word "performance" differs, further research leads us to believe that there is almost universal unanimity on the key dimensions of performance which we call CRS3© (pronounced CRS cube). CRS3© is built on Five Pillars of Performance which are the 5 key drivers of performance in any organization and result in delighted customers, shareholders, employees and suppliers. The aim is to increase the VALUE and VOLUME of a business as elaborated below; hence all our consulting and training services fall in these areas; for a DIRECT linkage with performance:
• STRATEGY: ‘Performance’ primary pillar is ‘Strategy’ - the shrouded and closely guarded secret which often does not even exist in practical form in most organizations
• CONSENSUS: ‘Consensus’ to ensure apples are apples to everyone– teamwork, character, values and motivation - this is the basis of a positive, customer-focused corporate culture
• PROCESSES: Now the business must build or fine-tune its ‘Processes’ the way things get done on a day to day basis
• SKILLS: Unlock the performance key of ‘Skills’ so the people in the organization knows what they are supposed to know to achieve their corporate and business strategies
• RELATIONSHIPS: Finally, the critical dimension of ‘Relationships’ be they internal with employees, or external with customers, or partners / stakeholders, or suppliers or the society at large.

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