relationship b/w marketing and customer loyality

Opinion / Marketing

relationship b/w marketing and customer loyality
Naveed , Student (University), Pakistan

we know that there is a relationship between marketing and customer loyality.

customers are the key of success for an organization and companies want to attract as much customers as they can. There exist a relationship among these but how strong or weak relatioship is it, i want to conduct a research study. being a student i need some guidelines that from which point i have to start my research. Myidea is to conduct interviews and questionaire from both customers and marketers and after that i will compile the results and make its analysis. after that i will observe that what kind if relationship it is.

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