Strategic Thrusts

Knowledge Center

Making strategic use of IT. Explanation of Strategic Thrusts of Wiseman, Rackoff and Ulrich. ('85)

Contents

  1. Summary
  2. Forum
  3. Expert Tips
  4. Resources

  Print





What is 12manage?
Log in

Wiseman, Rackoff Strategic ThrustsThe Theory of Strategic Thrusts is an approach which can be used to link strategy and IT. The theory was pioneered by Wiseman, Rackoff and Ulrich in 1985.


Background

While the pace of competition intensified in the 80s and 90s, simultaneously computers and software applications became more powerful and affordable. No wonder that the use of information systems as competitive weapon has been accelerating ever since. But how can an organization discover opportunities for Strategic Information Systems (SIS)? Rackoff, Wiseman and Ulrich developed and implemented a six-phase planning process to identify and evaluate SIS and to win the support of the top management. Article: "Information Systems For Competitive Advantage: Implementation of a Planning Process" (MIS Quarterly; Dec85, Vol. 9 Issue 4, p285, 10p, 2).


Their 1985 approach is based on a conceptual framework that views an enterprise's suppliers, customers, and competitors as the strategic targets of the 5 Strategic Thrusts (drivers).


What are the 5 Strategic Thrusts? Description

  1. Differentiation
  2. Cost
  3. Innovation
  4. Growth
  5. Alliance

Strategic "Thrusts" are: major competitive moves (defensive or offensive) made by a firm, aimed at one or more strategic targets.


Furthermore, they recommended a staged strategic IT planning process, consisting of the following steps:


Six Steps in the strategic IT planning process

  • Step 1: Present a tutorial regarding competitive strategy and strategic information systems.
  • Step 2: Apply SIS concept to actual cases.
  • Step 3: Consider the competitive position of the company.
  • Step 4: Brainstorm for strategic information systems opportunities (in teams).
  • Step 5: Discuss SIS opportunities (clarification).
  • Step 6: Evaluate SIS opportunities (rating and ranking the proposals).



Strategic Thrusts Forum Help
  Strategic Thrusts and Understanding Customer Needs  - This may be stating the obvious, but the most essential part of creating strategic thrusts is understanding customer needs and defining what you need to do to create value for your customeres.
This does not come froom internal discussions about ...
     

Strategic Thrusts Special Interest Group


Special Interest Group

Strategic Thrusts Education & Events


Find Trainings, Seminars and Events


Compare with the 5 Strategic Thrusts:  Strategic Alignment  |  TDC Matrix  |  Impact/Value framework  |  Twelve Principles of the Network Economy  |  Bricks and Clicks  |  Competitive Advantage framework  |  Delta Model  |  4S Web Marketing Mix


Return to Management Hub: Change & Organization  |  Decision-making & Valuation  |  Ethics & Responsibility  |  Knowledge & Intangibles  |  Strategy  |  Supply Chain & Quality


More Management Methods, Models and Theory

Sponsor
Is your firm specialized in Strategic Thrusts?

Special Interest Group Leader
Would you like to be our Strategic Thrusts SIG Leader?

All you need to know about management

12manage for:



Management Smart Card

12manage in:





Copyright 2014 12manage - The Executive Fast Track. V12.0 - Last updated: 18-4-2014. All names tm by their owners.