Strategic Thrusts

Knowledge Center

   

Making strategic use of IT. Explanation of Strategic Thrusts of Wiseman, Rackoff and Ulrich. ('85)

Contents

  1. Summary
  2. Forum
  3. Expert Tips
  4. Resources

  Print


Strategic Thrusts?

Why register?

Wiseman, Rackoff Strategic ThrustsThe Theory of Strategic Thrusts is an approach which can be used to link strategy and IT. The theory was pioneered by Wiseman, Rackoff and Ulrich in 1985.


Background

While the pace of competition intensified in the 80s and 90s, simultaneously computers and software applications became more powerful and affordable. No wonder that the use of information systems as competitive weapon has been accelerating ever since. But how can an organization discover opportunities for Strategic Information Systems (SIS)? Rackoff, Wiseman and Ulrich developed and implemented a six-phase planning process to identify and evaluate SIS and to win the support of the top management. Article: "Information Systems For Competitive Advantage: Implementation of a Planning Process" (MIS Quarterly; Dec85, Vol. 9 Issue 4, p285, 10p, 2).


Their 1985 approach is based on a conceptual framework that views an enterprise's suppliers, customers, and competitors as the strategic targets of the 5 Strategic Thrusts (drivers).


What are the 5 Strategic Thrusts? Description

  1. Differentiation
  2. Cost
  3. Innovation
  4. Growth
  5. Alliance

Strategic "Thrusts" are: major competitive moves (defensive or offensive) made by a firm, aimed at one or more strategic targets.


Furthermore, they recommended a staged strategic IT planning process, consisting of the following steps:


Six Steps in the strategic IT planning process

  • Step 1: Present a tutorial regarding competitive strategy and strategic information systems.
  • Step 2: Apply SIS concept to actual cases.
  • Step 3: Consider the competitive position of the company.
  • Step 4: Brainstorm for strategic information systems opportunities (in teams).
  • Step 5: Discuss SIS opportunities (clarification).
  • Step 6: Evaluate SIS opportunities (rating and ranking the proposals).



Strategic Thrusts Forum Help
To get access to this forum, you need to be a member: Please log in... | Register
  Strategic Thrusts and Understanding Customer Needs
This may be stating the obvious, but the most essential part of creating strategic thrusts is understanding customer needs and defining what you need to do to create value for your customeres.
This does not come froom internal discussions about ...
     
Start a new discussion: Please log in... | Register

Strategic Thrusts Special Interest Group


Special Interest Group

Strategic Thrusts Education & Events


Find Trainings, Seminars and Events


Expert Tips - Strategic Thrusts Premium
Discover and utilize expert tips per method: Please log in... | Register
 

Key Challenges of Internet Age for Management and for Product and Service Development

R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning
 
 

Strategic Options for Dot-coms and Established Firms

Internet Strategy, Business Strategy
 

Resources - Strategic Thrusts Premium
Access presentations, news and videos on each method: Please log in... | Register

Organizational Agility and the Role of Information Systems

Organizational Agility

Information Systems in Today's Organizations

Information Technology, Objectives, Information Systems, Management Information

Strategic Thrusts Diagram

IT Strategy
 

News

Strategic Thrusts
     
 

News

Strategic Information Strategy
     
 

Videos

Strategic Thrusts
     
 

Videos

Strategic Information Strategy
     
 

Presentations

Strategic Thrusts
     
 

Presentations

Strategic Information Strategy
     
 

More

Strategic Thrusts
     
 

More

Strategic Information Strategy
     

Compare with the 5 Strategic Thrusts:  Strategic Alignment  |  TDC Matrix  |  Impact/Value framework  |  Twelve Principles of the Network Economy  |  Bricks and Clicks  |  Competitive Advantage framework  |  Delta Model  |  4S Web Marketing Mix


Return to Management Hub: Change & Organization  |  Decision-making & Valuation  |  Ethics & Responsibility  |  Knowledge & Intangibles  |  Strategy  |  Supply Chain & Quality


More Management Methods, Models and Theory

Sponsor
Sponsor this knowledge center

Special Interest Group Leader
Expert? Become our Strategic Thrusts SIG Leader.

All you need to know about management

12manage for:



Management Smart Card

12manage in:


The perfect souvenir for your education program




Copyright 2015 12manage - The Executive Fast Track. V14.0 - Last updated: 25-4-2015. All names tm by their owners.