Veranderen van Organisatieculturen

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Acht zaken om in de gaten te houden wanneer u de cultuur van een organisatie wilt veranderen. Verklaring van Veranderen van Organisatieculturen van Trice en Beyer. ('93)

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„Omdat het het introduceren van iets nieuws met zich meebrengt, en wezenlijk verschilt van wat er overheerst in de huidige culturen, is culturele innovatie (...) moeilijker dan cultuurbehoud. Als innovatie optreedt, vervangen sommige dingen andere… Mensen verzetten zich vaak tegen dergelijke veranderingen. Daar hebben zij goede redenen voor. Het succesvol managen van cultuurverandering- of cultuurcreatieprocessen brengt vaak het overtuigen van mensen met zich mee, dat de waarschijnlijke winsten groter zullen zijn dan de verliezen“.


In hun uitstekende boek „The Cultures of Work Organizations“, bieden Harrison Trice en Janice Beyer een aantal ideeën welke u zich zou moeten herinneren en die u zou moeten overwegen wanneer u de cultuur van een organisatie gaat veranderen:


Acht overwegingen om in gedachten te houden wanneer organisatieculturen veranderd worden

  1. Trek voordeel uit Gunstige Ogenblikken. Bijvoorbeeld slechte financiële prestatie. Zorg ervoor dat de mensen de behoefte aan verandering opmerken.

  2. Combineer Voorzichtigheid met Optimisme. Creëer een optimistisch vooruitzicht over wat de veranderingsinspanning zal opleveren.

  3. Begrijp Weerstand tegen de Cultuur Verandering. Zowel op het individuele niveau [vrees voor onbekendheid, eigenbelang, selectieve aandacht en behoud, gewoonte, afhankelijkheid, behoefte aan veiligheid] als op het organisatorische of groepsniveau [bedreigingen voor macht en invloed, gebrek aan vertrouwen, verschillende waarnemingen en doelstellingen, sociale verstoring, beperkingen in beschikbare middelen, vastliggende investeringen, overeenkomsten tussen organisaties].

  4. Verander Vele Elementen, maar Handhaaf Enige Continuďteit. Identificeer bijvoorbeeld de principes die constant zullen blijven.

  5. Erken het Belang van Implementatie. Aanvankelijke goedkeuring en enthousiasme zijn ontoereikend om voorwaartse verandering te dragen:

    • goedkeuring
    • implementatie
    • institutionalisering.
  6. Selecteer, Wijzig, en Creëer Passende Culturele Vormen. Gebruikmakend van symbolen, rituelen, talen, verhalen, mythen, metaforen, riten, ceremonies.

  7. Wijzig Socialisatie Tactieken. De primaire manier voor mensen om de corporate cultuur te leren is door het socialisatieproces aan het begin van hun werknemerschap. Daarom zal, als deze socialisatieprocessen worden veranderd, de cultuur van een organisatie beginnen te veranderen.

  8. Vind en Cultiveer Innovatief Leiderschap. De leden zullen waarschijnlijk niet de veilige stabiliteit opgeven die zij ontlenen aan de bestaande culturen, of een leider in nieuwe richtingen volgen, tenzij die leider zelfvertrouwen uitstraalt, sterke overtuigingen heeft, een dominante persoonlijkheid heeft, en een nieuwe visie met drama en welsprekendheid kan prediken.

Boek: Harrison Trice and Janice Beyer - The Cultures of Work Organizations -


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