Innovation Adoption Curve[创新采用曲线]
(Rogers)

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对创新采用的进程与速度进行分析。 Everett Rogers的Innovation Adoption Curve[创新采用曲线]解析。

目录

  1. 摘要
  2. 论坛
  3. 最佳实践
  4. Expert Tips
  5. 相关资料
  6. 打印

什么是创新采用曲线? 释义

Rogers创新采用曲线是对创新采用的各类人群进行研究归类的一种模型, 它的理论指导思想是在创新面前,部分人会比另一部分人思想更开放,更愿意采纳创新。 这个模型也被称之为, 创新扩散理论(Diffusion of Innovations Theory),多步创新流动理论Multi-Step Flow Theory)


Rogers创新采用曲线创新扩散研究的五个焦点:

  1. 对创新成果采用与否有重要影响的创新活动自身的特征。
  2. 人们在考虑一个新主意、一件新产品或一项新项目时所采取的决策过程。
  3. 采用创新人群的一些个人特征。
  4. 个人或社会采用创新的后果和影响。 以及,
  5. 采用创新过程中的沟通渠道。

创新采用曲线类别

  • 创新者(Innovators 他们是勇敢的先行者,自觉推动创新。 创新者在创新交流过程中,发挥着非常重要的作用。

  • 早期采用者(Early Adopters 他们是受人尊敬的社会人士,是公众意见领袖,他们乐意引领时尚、尝试新鲜事物,但行为谨慎。

  • 早期采用人群(Early Majority 他们是有思想的一群人,也比较谨慎,但他们较之普通人群更愿意、更早地接受变革。

  • 后期采用人群(Late Majority 他们是持怀疑态度的一群人,只有当社会大众普遍接受了新鲜事物的时候,他们才会采用。

  • 迟缓者(Laggards 他们是保守传统的一群人,习惯于因循守旧,对新鲜事物吹毛求疵,只有当新的发展成为主流、成为传统时,他们才会被动接受。

创新采用曲线的运用 实践

Rongers的创新采用曲线说明,试图快速印证、广泛采用全新的、争议中的创新主意,是不现实的。 促进创新采用的最好的方法是,首先说服创新者与早期采用者。 在沟通过程中,还可以结合创新类别与采用百分比,更为准确地估计目标群体。


创新采用曲线论坛
  5 Elements of Innovation
Does anyone know what the five elements of innovation are?...
     
 
  Relationship Between Product Life Cycle and Innovation Adoption Curve?
Pls could someone explain the relationship between the PLC and the Innovation Adoption Curve? Thanks....
     
 
  Market Strategies per Stage of the Adoption Curve
Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective to use in each of the 5 stages of the adoption curve? Thanks for your advise...
     
 
  Adopters and Non-Adopters
What are adopters and non-adopters?...
     
 
  Example of Innovation Adoption Curve: Apple
The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly influence early adopters to use, which also convinced the early majority after analyzing pilot adopters (starters), now every hom...
     
 
  Influence of Culture and Sub-cultures on Innovation?
What is the impact culture and sub-cultures have on adoption of innovation?...
     
 
  Adoption Curve Profiling Tool
Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters?...
     
 
  Changes In- and Outside a Company
The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas should be on the first place in the policy of any company. Innovation must be included in the strategy and the plan of a company even ...
     
 
  Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be different for each industry and each country.
     
 

创新采用曲线 小组


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最佳实践 - 创新采用曲线 高级帐户

Expert Tips (ENG) - Innovation Adoption Curve 高级帐户
 

Innovation Pitfalls

Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. STRATEGY MISTAKES - Seeking...
Usage (application)Avoiding Innovation Traps
 
 
 

Accidental Influentials

The HBR of Feb 2007 has a short "breakthrough idea article" by Professor Duncan J. Watts, in which he argues that trends in public opinion are not dri...
Usage (application)How Public Opinion is Driven
 
 
 

Crafting Organizational Innovation Processes

The authors of a September 2006 working paper titled Crafting Organizational Innovation Processes identified following five discrete and essential s...
Usage (application)Five Stages of Successful Innovation
 
 
 

Recent Innovation Trends | New Innovation Types

Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the last decade. These recent inno...
Usage (application)Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide information about past beha...
Usage (application)Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
 
 
 

Innovating by Reconsidering Value Delivery

When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of the perspectives is how compa...
Usage (application)Fundamental Innovation
 
 
 

Big-Bang Disruption

BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes.
Technological innovation lately started out from the low-end. Initially ...
Usage (application)Technological Innovation
 
 
 

A Closer Look at How Change and Innovation Decisions are Made

Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen as innovation in the sense th...
Usage (application)Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making
 
 
 

Social Persuasion: Determining the Potential of Social Influencers

Which consumers are best able to influence others in social groups? What characteristics and what factors identify those consumers with the greates...
Usage (application)Social Media Marketing, Social Influence, Opinion Leadership
 
 
 

Why Some Technology Revolutions Take Off and Others Don't

Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interests in an old paradigm will res...
Usage (application)Adoption of New Technologies
 
 

相关资料 - 创新采用曲线 高级帐户
 

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更多

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更多

创新 采用
     

比较: Product Life Cycle[产品生命周期]  |  Bass Diffusion Model[巴斯扩散模型]  |  Positioning[定位]  |  ADL Matrix[ADL矩阵]


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