Bottom of the Pyramid
(C.K. Prahalad)

ナレッジセンター

   

世界の窮乏を軽減しなさい。 犠牲者または重荷として貧乏人を扱ってはいけない。 C.K. PrahaladのBottom of the Pyramidの説明。 (「02、「05)

目次

  1. 要約
  2. フォーラム
  3. ベストプラクティス
  4. Expert Tips
  5. リソース
  6. 印字

Bottom of the Pyramid

Bottom of the Pyramidは何であるか。 記述

(経済的な)ピラミッドの底は1日あたりのより少しにより$2に住んでいる4,000,000,000人から成っている。 50年以上、世界銀行の、供給の国家、様々な援助代理店、中央政府および、最近、市民社会の組織すべてのために最もよいしてしまった、しかし彼らは窮乏を根絶してなかった。


このfrustrating事実、C.K. Prahaladをわかっている彼の本を始める: 簡単なけれども革命的な提案の「The Fortune at the Bottom of the Pyramid」: 私達が犠牲者または重荷として貧乏人について考えることを止め、弾力性のあり、創造的な企業家および価値意識した消費者としてそれらを確認し始めれば機会の全新しい世界は開発する。

Prahaladは,000,000,000人の貧乏人が全体的な貿易および繁栄の次のラウンドのエンジンである場合もある提案し革新の源である場合もある。 Bottom of the Pyramidの顧客に役立つことは大きい会社が市民社会の組織および地方自治体を共同して使用するように要求する。 なお、Bottom of the Pyramidの市場開発はまた草の根で何百万の新しい企業家を水平に創造する。
 

Prahaladは含まれる党がである社会的な変形(数字、数値)の方のCo-Creationの解決として窮乏の問題の解決に関する彼の新しい眺めを示すおよび経済開発:

  • 民間企業
  • 開発および援助代理店
  • Bottom of the Pyramidの消費者
  • Bottom of the Pyramidの企業家
  • 市民社会の組織および地方自治体

Bottom of the Pyramidの市場のための革新の12の原則

PrahaladはBottom of the Pyramidの市場のためのプロダクトそしてサービスを創造するために次のブロックを提供する:

  1. (大飛躍)価格のパフォーマンスの焦点。
  2. 雑種の解決、古く、新技術を混ぜる。
  3. 国、文化および言語を渡るScaleableそして運送可能な業務
  4. 減らされた資源の強度: eco友好的なプロダクト
  5. 根本的なプロダクトデザイン変更最初から: ある西側プロダクトへの最底限の変更は働かない。
  6. 造りの記号論理学および製造する下部組織
  7. Deskill (サービス)の仕事。
  8. (プロダクト使用法のsemiliterate)顧客を教育しなさい
  9. プロダクトは敵の環境ではたらかなければならない: 騒音、塵、unsanitary条件、濫用、電気停電、水質汚染。
  10. 異質消費者基盤への適応可能なユーザ・インタフェース
  11. 分散方式は非常に分散させた田園市場および非常に密な都市市場に両方達するように設計されているべきである。
  12. 新しい特徴の広い建築、可能にするで速く、容易な結合の焦点。

Bottom of the Pyramidの起源。 歴史

彼の2005本の前に、Prahaladは窮乏の軽減についてのこのframeworkに関する2つの記事を出版した:

  • 2002年1月: Stu HartのThe Fortune at the Bottom of the Pyramid (Strategy+Business)、
  • 2002年9月: 世界の貧乏人、アレンHammondとのServe the World's Poor, Profitable (Harvard Business Review)に、役立ちなさい

Bottom of the Pyramidの使用法。 適用

  • このframeworkはBottom of the Pyramidを変形させるためのマーケティングの生態系を造ることの民間部門のより活動的な介入に原動力を提供する。
  • 長持ちの確信、仮定およびイデオロギーを再考し、変える助け。
  • 成長プロダクトで糸口およびBottom of the Pyramidの消費者にサービスを提供する。

Bottom of the Pyramidの考えることの強さ。 利点

PrahaladによるBottom of the Pyramidのアプローチの最も大きい強さは、長持ちの確信を再考し、変えるのを助けるそれ仮定およびすべて基づき、犠牲者および重荷の考えを支えているイデオロギーある、:

  • Bottom of the Pyramidにお金がある: それは実行可能な市場である。
  • Bottom of the Pyramidの市場へのアクセスは必ずしも困難でない。 Avon ladiesのアプローチのような独創的なアプローチは働くかもしれない。
  • 貧乏人は非常にブランド意識している。
  • Bottom of the Pyramidの市場は接続された(携帯電話、TVのインターネット)。
  • Bottom of the Pyramidの消費者は先端技術の方に非常に開いている。

Bottom of the Pyramidの仮定。 条件

  1. 貧乏人は民間部門の活動的な介入と全体的な品質規格を表すサービスおよびプロダクトへのアクセスなしでグローバル化の利点に加わることができない。
  2. Bottom of the Pyramidの市場は革新の民間部門そしてフォーラムに新しい成長の機会を提供する。 古く、実証済みの解決はBottom of the Pyramidで市場を創造できない。
  3. Bottom of the Pyramidの市場は仕事と民間部門の基幹的事業の重要部分にならなければならない。 Bottom of the Pyramidの市場はCorporate Social Responsibility (CSR)の率先の王国にただ任せることができない。

本: C.K. Prahalad - The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits -


Bottom of the Pyramid フォーラム
  Effective Humanitairian Aid to BOP Countries: The Case of Haiti
Haiti has once again been hit hard, this time by a devastating hurricane named Matthew. The country which is one of the poorest in the world needs help from abroad, as their own chronic ineffective state is not able to deal with this disaster so ...
     
 
  Relations Between Informal & Formal Sector
Despite the fact that the definition of the informal economy is debatable, a lot of scholars focus on how an informal sector can be formalised. In particular these scholars research to w...
     
 
  Why Informal Economies can Become Larger than Illegal Economies
Over the last decades, the concept "informal economy" has been conceptualized in many ways (see here for detailed info); scholars often refer to it as economic activities that take place ...
     
 
  Definition of Informal Economy
People that belong to the bottom part of the economic pyramid are often unable to generate income from the so-called formal economy, and therefore they aim to sustain themselves via informal economic activities. But over the last 50 years, the defini...
     
 
  Community Marketing in Developing Countries
Due to the lack of well-functioning distribution networks in developing countries, potential buyers in those countries are hard to reach. In such economies/countries, organizations need to use unconventional marketing strategies to expand their mark...
     
 
  Problem with Bottom of Pyramid
No matter how liberal and open we project ourselves... It's easy to say we should improve the capabilities and position of those at the bottom of pyramid.
But when it comes to implementing it, it requires HUGE courage for the authorities. Becaus...
     
 
  Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
It is often assumed that the behavioral trends and practices of consumers in BOP-markets are the same as in developed markets (only buyers have less money to spend). The general description of BOP-markets is not inconsistent with this assumption. Tha...
     
 
  Ideas for Development Phase of Papua New Guinea
How can Papua New Guinea (PNG) improve the living standard and efficient use of resources to improve infrastructure and increase development?
What strategies can PNG use to improve lives in the resource boom teritory?...
     
 
  Best Practices in Extending Medical Facilities to the Poor
Has anyone experienced a successful business case that extends medical facilities to the poor? In a country like India about 42% of the population is below BPL (below poverty line). All these people cannot afford costly medical treatment.
A huge...
     
 
  Packaging at the Bottom of the Pyramid
Perhaps one can look at the BOP concept from the point of view that low income earners require to consume quality products as much as the individuals on the higher parts of the pyramid. Unfortunately those within BOP have limited budgets and they can...
     
 
  A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
Many present solutions to the developing countries are based on high tech and high cost. The problems of BOP countries is they need solutions of high tech but of low cost so they're applicable to a mass of population particularly...
     
 
  Lighting Up African Village Schools
Nigerian population: 150 million - Electricity: < 16bln KwH
South African population: 44 million - Electricity > 195bln KwH.
In a month, millions of Nigerian students in high schools will be writing their final exams.
I have requested ...
     
 
  Bottom of the Pyramid People and SMEs
The development of SME strategies to mobilize the financial resources of the BOP will help get the BOP out of the $2 per day zone....
     
 
  Bottom of the Pyramid and Technology
The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology.
The world has become a global village - comm...
     
 
  Increase the Whole Pyramid
It is easy to imagine that if someone move up to the top another one will move in counter sense, that is, to bottom. It happens when the pyramid does not grow in its volume. Since space may be only occupied by an individual, if someone gains, another...
     
 
  Using House of Quality With Bottom of the Pyramid Framework
The Bottom of the Pyramid framework can be perceived as an idea that will make the poorest people in our society more creative and innovative. Whichever approach or policy is adopted to make this a reality can be achieved more effectively if the fol...
     
 
  The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
The financial models, such as BOO (Build Own Operate), Build Own Operate and Maintain (BOOM), BOOT (Build, Own, Operate, and Transfer), tailor-made for the mega-energy-products which were planned for the aid to the developing countries could see the ...
     
 
  Bottom of the Pyramid Concept by CK Prahalad is Profound
A profound concept. Aiming at a win-win solution for all.
As Mahatma Gandhi said something like this (I do not remember exact words) if you govern a state, think about whether your action brings a smile to the poorest person. As an acid test. Th...
     
 

Bottom of the Pyramid 特別興味グループ


特別興味グループ

Bottom of the Pyramid 教育とイベント


トレーニング、セミナー、イベントを見出す


ベストプラクティス - Bottom of the Pyramid プレミアム
  The Role of Government in Bottom of the Pyramid Thinking
Africa is a place with extremities. There is abundance of arable land and sufficient amount of water sources for agriculture. On the other hand, the bulk of the population live in abject poverty hence hunger is a permanent resident in their household...
     
 
  Fighthing Corruption in Developing Countries. The Role of Leaders
I am looking for ideas to start a study on how to "eliminate" corruption in developing countries. Actually, most developing countries depend on rich countries and international organizations to run their internal affairs. On a leadership stand...
     
 
  Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?...
     
 

Expert Tips (ENG) - Bottom of the Pyramid プレミアム
 

Organizing Large Corporations to Capture BOP Opportunities

To capture the gigantic opportunities and to deal with the immense complexities of the many emerging markets, C.K. Prahalad and Hrishikesh Bhattachary...
Usage (application)Organizational Development, Best Practices
 
 
 

Bottom of the Pyramid Pitfalls

According to Ashish Karamchandani, Mike Kubzansky, and Nishant Lalwani ("The Globe: Is the Bottom of the Pyramid Really for You?" in Harvard Business ...
Usage (application)Avoid these Problems when you're Building a BoP-Business
 
 
 

Is your Firm Ready to Enter into BoP Markets?

In a recent article titled "The Globe: Is the Bottom of the Pyramid Really for You?" by Ashish Karamchandani, Mike Kubzansky, and Nishant Lalwani (Har...
Usage (application)BOP Self-Questionnaire
 
 
 

Bottom of the Pyramid in Financial Services

A success story of a BOP approach in financial services is the case of India-based 250M$ SKS Microfinance. In HBR June 2008 (p53-57) CEO Vikram Akula ...
Usage (application)Microfinance Strategy
 
 
 

Organizational Infrastructure to Address the Bottom of the Pyramid

In order to address the opportunities at the Bottom of the Pyramid, companies have to build an organizational infrastructure based on following five...
Usage (application)OD, Organizational Development, Best Practices
 
 
 

Innovation Principles Behind Bottom of the Pyramid Strategies

The 12 principles of market innovation for the BOP are:
1. Focus on value, on delivering performance for the price
2. Innovate Old ...
Usage (application)BOP Strategy Focus Points
 
 
 

Base of the Pyramid Strategic Innovation

In their article Strategic Innovation at the Base of the Pyramid (MIT Sloan Management Review, Fall 2007), Jamie Anderson and Costas Markides are of...
Usage (application)Strategic innovation in developing markets
 
 
 

Bottom of the Pyramid Commercial infrastructure

1. Creating Buying Power, through access to credit and rise in income level to help the worlds poor Tier 4 consumers elevate themselves from desper...
Usage (application)BOP Commercial Strategy
 
 
 

Going Global: Adaptation of Marketing Mix Components

As we all know, companies that conduct business internationally are often adapting their products to the markets served. Operating in international ma...
Usage (application)Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps
 
 
 

Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets

It is often assumed that the behavioral trends and practices of consumers in BOP-markets are the same as in developed markets (only buyers have less m...
Usage (application)Bottom of the Pyramid, Consumer Behavior, Consumer Marketing
 
 
 

Marketing for the BOP market

The three steps to use for segmenting a BOP market are:
1. Create segments Break down the largest group with an interest in your ...
Usage (application)Segmentation
 
 
 

Examples of Bottom of the Pyramid Strategies

- Micro-credit: An example of the Bottom of the Pyramid is the growing micro-credit market in South Asia, especially in India. With the computerizat...
Usage (application)Strategy, Marketing, Innovation
 
 
 

How BOP Countries Can Disrupt Western Markets

After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disruptive innovation process init...
Usage (application)Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy
 
 
 

BOP Success Cases

1. Small-scale distributed energy solutions using renewable alternative resources such as biofuels for generation of electricity, one of critical comm...
Usage (application)BOP Strategy
 
 

リソース - Bottom of the Pyramid プレミアム
 

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プレゼンテーション

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もっと

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もっと

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Bottom of the Pyramidをと比較した:  Diamond Model  |  Cultural Dimensions  |  Strategic Intent  |  Co-Creation  |  Business Process Reengineering


経営ハブに戻る: 倫理と責任マーケティング  |  戦略


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