Value Chain Framework
(Porter)

Centro de Conhecimento

   

Analise as atividades com que as empresa podem criar o valor. Explanação do Value Chain Framework do Porter de Michael. ('85)

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O framework de Value Chain do Porter de Michael é um modelo que ajude analisar as atividades específicas com que as empresa podem criar o valor e as vantagem de o competidor.


As atividades de Value Chain

  • Modelo do framework de Value ChainAtividades preliminares (linha funções)
    • Logística Inbound. Inclui a recepção, armazenando, controle de inventário, planeamento do transporte.
    • Operações. Inclui atividades fazer à máquina, empacotar, de conjunto, de manutenção de equipamento, testar e todas outras valor-criar que transformam as entradas no produto final.
    • Logística Outbound. As atividades requeridas para começar o producto nos clientes: armazenando, fulfillment do pedido, transporte, gerência de distribuição.
    • Introduzir no mercado e vendas. As atividades associaram com começar compradores comprar o produto, incluindo: seleção de canaleta, anunciar, promotion, vender, fixar o preço, gerência de varejo, etc.
    • Serviço. As atividades que mantêm e realçam o valor do produto, incluindo: sustentação de cliente, serviços de reparo, instalação, treinamento, peças de reposição gerência, promover, etc.
  • Atividades da sustentação (funções da equipe de funcionários, overhead)
    • Obtenção. Obtenção de materiais crus, de prestar serviços de manutenção, de peças de reposição, de edifícios, de máquinas, etc.
    • Desenvolvimento da tecnologia. Inclui o desenvolvimento da tecnologia para suportar as atividades da corrente de valor. Como: Pesquisa e desenvolvimento, automatização Process, projeto, redesign.
    • Gerência de recurso humano. As atividades associaram com recrutar, o desenvolvimento (instrução), a retenção e a compensação de empregados e de gerente.
    • Infrastructure da empresa. Inclui legal da gerência geral, planear gerência, finanças, contabilidade, casos públicos, gerência da qualidade, etc.

Criando uma vantagem do custo baseada na corrente de valor

Uma empresa pode criar uma vantagem do custo:

  • reduzindo o custo de atividades individuais da corrente de valor, ou
  • reconfigurando a corrente de valor.

Anote que uma vantagem do custo pode ser criada reduzindo os custos das atividades preliminares, mas também reduzindo os custos das atividades da sustentação. Recentemente houve muitas companhias que conseguiram uma vantagem do custo pelo uso inteligente da tecnologia de informação.


Uma vez que a corrente de valor foi definida, uma análise de custo pode ser executada atribuindo custos às atividades da corrente de valor. O Porter identificou 10 fatores causando custados relacionados às atividades da corrente de valor:

  1. Economias de escala.
  2. Aprendizagem.
  3. Utilização da capacidade.
  4. Enlaces entre atividades.
  5. Interrelationships entre unidades de negócio.
  6. Grau de integração vertical.
  7. Sincronismo da entrada do mercado.
  8. Política da empresa do custo ou do differentiation.
  9. Posição geográfica.
  10. Fatores Institutional (regulamento, atividade da união, impostos, etc.).

Uma empresa desenvolve uma vantagem do custo controlando estes fatores causando mais melhor do que seus concorrentes. Uma vantagem do custo também pode ser perseguida por “Reconfiguring” a corrente de valor. O “Reconfiguration” significa mudanças estruturais como: um processo de produção novo, canaletas de distribuição novas, ou vendas diferentes aproxima-se.


Normalmente, Value Chain de uma companhia é conectado a outras correntes de valor e é parte de Value Chain maior. Desenvolver umas vantagem de o competidor depende também de como eficientemente você pode analisar e controlar Value Chain inteiro. Esta idéia é chame: Supply Chain Management. Alguns povos argumentam que a rede é realmente uma palavra melhor para descrever o formulário físico de correntes de valor: Redes do valor.


Livro: Michael E. Porter - Competitive Advantage -


Fórum de Value Chain Framework
  Combining Value Chain Analysis with Benchmarking to Analyze Competitive Advantage
How can value chain analysis and benchmarking be jointly used as tools for assessing the competitiveness of a company?
Could you give an example?...
     
 
  10 Decision Areas of Operation Management (Heizer)
Heizer wrote there are 10 decision areas of operation Management:
1. Goods and Services Design, 2. Quality Management, 3. Process and Capacity Design, 4. Location, 5. Layout Design, 6. Human Resources and Job Design, 7. Supply Chain Management, ...
     
 
  Procurement in the Value Chain Approach
For long the value chain approach by Michael Porter and as advanced by Peter Hines has placed procurement on the periphery, bundling it with general administration among other things.
Today, with threats of resource depletion, increased interve...
     
 
  Developing Green Value Chains
Developing green business strategies in value chains is a new trend to maximize the competitive advantages in terms of minimizing cost within the organizational value chain....
     
 
  Value Chain in Legal Services
How can a value chain be incorporated in law firms? What are the primary and support activities in such legal services?...
     
 
  Value Chain versus Diamond Model
Hi, can anyone explain in a few words what is the main difference between Porter's Diamond and Value Chain models?...
     
 
  Value Chain Analysis in Textile Industry
I am interested in the value chain analysis in textile industry of Uzbekistan to penetrate the EU market. I know that textile has a good opportunities in Uzbekistan, because the availability of raw materials: cotton, yarn and fibers is really improve...
     
 
  Comparing Value Chain and 7S Model
Hi! I am writing an assignment on a manufacturing company and used both Porter's value chain analysis and McKinsey's 7S framework as internal analysis of the company.
Can someone kindly tell me who to compare these 2 modules to come up with the ...
     
 
  Value Chain for Services Industry
I have read somewhere, that this model is not applicable for services industry, is it true? And does anybody know, if possible, a good model for strategic management for services industry? Thank you!...
     
 
  Value Chain in Research and Technology
Is there anyone having practice or insight on value chain specifically for research and technology?...
     
 
  Order Management in Porters Value Chain?
How do I segregate and fit in order management (not order fulfillment ) in Porters list of primary processes? Does it belong in marketing and sales?...
     
 
  Value Chain and Competitive Advantage Report
I know that a report on value chain and competitive advantage of the Public Sector in Lebanon was performed in 1999 upon request of the Prime Minister Salim El Hoss. Where can i find this report? Thank you in advance....
     
 
  Is Value Chain Analyse Only A Tool??
We study the value chain framework in the marketing plan as a situation analyzing tool. Some say that this can be used as a strategic tool. If we use primary activities of this to enhance the competitive advantages it is very similar to using integra...
     
 
  Role of Information Systems in Value Chain
How does Porter's value chain model help a business to use information systems for competitive advantage?...
     
 
  Value Chain Narrow Minded
Porters value chain is very good at explaining how a product adds value throughout the whole process starting from procurement and ending with reaching the end user. Supporting activities also add value to the product, though indirectly. Value chain ...
     
 
  Value Chain vs. Credit Crunch
In spite of today’s credit crunch crisis, the Value Chain model in my experience proved to be one of the most valuable tool, if not THE most valuable, to remedy the economical downturn.
The major benefits of developing a realistic and sound Valu...
     
 
  Value Chain Analysis is practical
Even after all these years I find the Value Chain model of Porter still one of the better, practical tools to analyse a process, its costs and its added value(s). Obviously the standard model has to be adapted for a given industry, for a given compan...
     
 

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Melhores Práticas - Value Chain Framework Premium
  How to Deal with Conflicts Between Marketing and Operations
Shapiro recognized several reasons for the conflicts between marketing and operations teams:
  • CAPACITY MANAGEMENT AND LONG-TERM SALES PROJECTIONS: Operations teams are constrained in their ability to flexibly adjust the (long-te...
     
 
  Value Chains and Industries
Interestingly, different industries often emphasize different activities in the value chain. For example, retailers traditionally focus on inbound and outbound logistics and procurement, while manufacturing companies might focus on oper...
     
 
  How to apply the value chain? Activities and Linkages
The value chain has two types of activities which are the primary activities and the support activities. I can remember all the elements in these two activities. However I have difficulty in applying them. Are there any linkages between...
     
 
  Value Chain and SCM?
What is the relationship between Supply Chain Management and Value Chain Management? How are they interdependent??...
     
 

Expert Tips (ENG) - Value Chain (Porter) Premium
 

The Added-Value Chain Model

The Added-Value Chain model proposes to add an expanded set of activities to the original Value Chain concept by Porter. It incorporates the strength’...
Usage (application): 3 more Primary and 1 more Supporting Activity Added to Porter's Model
 
 
 

Good Value Chain Questions to Ask

To more deeply understand your Value Chain, these are a few interesting questions you can ask yourself:
- What are the recent / major c...
Usage (application): Optimizing your Supply Chain
 
 
 

Process Classification Framework

A company's activities or processes classification is mostly based on subjective criteria, experience and sensitivity of the management. In 1992, The ...
Usage (application): Alternative to Porter's Value Chain Analysis
 
 
 

Reported Benefits of Value-chain Initiaves

A survey by G. Taninecz “Forging the Chain” in Industry Week (Dec. 21, 2004) indicated the following major benefits of Value Chain Management:...
Usage (application): Value Chain Advantages
 
 
 

Implementing Added-Value Chain Model

According to Wayne McPhee and David Wheeler in the article “Making the Case for the Added-Value Chain” (Strategy & Leadership, Vol. 34, No. 4, 2006), ...
Usage (application): Implementation
 
 
 

How to Design a Value Chain?

Designing or improving a value chain is not easy. Here are five bullet points to get started:
1. Begin by identifying the primary and supporting ...
Usage (application): Supply Chain Design
 
 
 

Online Value Chain

In Michael Porter's view, traditional firms have a chance to profit from deploying modern IT infrastructure and upgrade their Value Chains to i...
Usage (application): Use of Internet / IT
 
 
 

10 Decision Areas of Operation Management (Heizer)

According to Heizer and Render, there are 10 decision areas of Operation Management (each having typical issues):
1. Goods and Services Design Usage (application): Operations Management
 
 
 

List of Major Value Chain Obstacles

Although the Value Chain approach can be effective, there are major obstacles underlying application of SCM, such as:
1. Organizational Ba...
Usage (application): Pitfalls in Implementing Value Chain Management
 
 
 

Innovating by Reconsidering Value Delivery

When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of the perspectives is how compa...
Usage (application): Fundamental Innovation
 
 
 

Remember to Focus your Improvement Efforts?

Very often organizations consider continuous improvement as committing on improvement efforts, and thus creating projects to implement them, in all ar...
Usage (application): Achieve More With Less, Kaizen, BPR, JIT, Lean, Value Chain
 
 
 

Three Reasons for Dysfunctional Buyer - Supplier Relationships

Roloff, Aßländer and Nayier (2015) did research on the conditions for (un)successful buyer-supplier relationships and found that these relation...
Usage (application): Supply Chain Management, Purchasing, Alliances, Partnerships, Supply Chain Relations
 
 
 

Value Networks

Today value chains have become value networks. In a lot of industries ranging from software to manufacturing the boundaries are constantly blurring. E...
Usage (application): Value Chain versus Value Network
 
 

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Compare com: Cinco Forças PorterPorter Competitive Advantage  |  Diamond Model do Porter  |  Parenting Advantage  |  Core Competence  |  BCG Matrix  |  Growth Phases  |  Distinctive Capabilities  |  Organizational Configurations  |  3o Logística do partido (3PL)  |  Outsourcing  |  Just-in-time  |  Bricks and Clicks  |  Value Stream Mapping  |  Delta Model  |  Vertical Integration  |  Horizontal Integration  |  Vendor Managed Inventory  |  Modelo de Kraljic


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