Porter의 가치사슬 모델[Value Chain Model]

지식 센터

   

Michael Porter에 의하여 제안된 분석 프레임워크로, 기업이 가치를 창출해 낼 수 있는 활동들을 분석함. ('85)

목차

  1. 요약
  2. 포럼
  3. 모범 사례
  4. Expert Tips
  5. 자료
  6. 인쇄

Michael Porter의 가치사슬 모델은 기업기 가치창출과 경쟁우위를 달성할 수 있도록 하는 구체적 활동들을 분석하는데 유용한 모델이다.


가치사슬을 구성하는 활동

  • Value Chain[가치 사슬] 기구 모형본원적 활동(라인 기능)
    • 구매물류 (Inbound Logistics). 원재료 구입, 검수, 및 보관, 재고관리, 생산현장 출하
    • 제조(Operations). 투입물을 최종제품으로 변환시키는 가공, 포장, 조립, 장비유지, 검사 등 모든 가치창출 활동.
    • 출하물류(Outbound Logistics). 최종제품을 고객에게 전달하는 데 필요한 활동: 창고관리, 주문실행, 배송, 유통 관리.
    • 마케팅과 판매(Marketing and Sales). 구매자들이 제품을 구매하도록 하는 데 관련된 활동: 채널 선정, 광고, 프로모션, 판매활동, 가격결정, 소매점 관리 등.
    • 서비스(Service). 제품가치를 유지 및 강화하는 활동: 고객 지원, 수리, 설치, 기술자 훈련, 예비부품 관리, 업그레이드 등.
  • 지원 활동 (스텝기능, 일반관리)
    • 조달(Procurement). 원료, 서비스, 예비 부품, 건물, 기계 등의 조달.
    • 기술 개발(Technology Development). 가치사슬 내의 활동을 지원하는 기술개발 : 연구개발, 프로세스 자동화, 설계, 재설계.
    • 인적자원관리 (Human Resource Management). 직원 및 관리자의 보충, 자기계발(교육), 보유 및 보상.
    • 기업 인프라스트럭처(Firm Infrastructure). 일반 관리, 기획관리, 법무, 재무, 회계, PR, 품질관리 등.

가치사슬 상에서의 비용우위 창출

기업은 다음의 활동들을 통하여 비용우위를 창출할 수 있다:

  • 개별 가치사슬 활동의 비용 절감, 또는
  • 가치사슬의 재구성.(Reconfiguring).

비용우위는 본원적 활동 혹은 지원활동에서의 비용절감을 통하여 창출될 수 있다는 것을 유념해야 하며, 최근 많은 기업들은 정보기술을 현명하게 사용함으로써 비용우위를 달성하고 있다.


일단 가치사슬이 정의되면, 가치사슬 활동에 대한 비용배분을 통하여 비용분석을 수행할 수 있다. Porter는 가치사슬 활동과 관련한 10 가지 비용결정요인(cost drivers) 확인했으며, 다음과 같다:

  1. 규모의 경제.
  2. 학습효과.
  3. 설비 가동률.
  4. 활동간의 유기적 연계성(조직효율성).
  5. 사업단위간 연계성.
  6. 수직적 통합의 정도.
  7. 시장진입 시점.
  8. 비용 또는 차별화에 대한 기업의 정책
  9. 지리적 위치.
  10. 제도적 요인(규제, 노동조합 활동, 세제 등).

기업은 이러한 결정요인들을 경쟁자들보다 더 잘 관리하고 통제함으로써 비용우위를 달성할 수 있다. 비용우위는 또한 가치사슬의 "재구성"을 통해서도 추구할 수 있다. "재구성"이란 다음과 같은 구조적 변화를 의미한다: 새로운 생산 프로세스, 새로운 유통채널, 또는 차별적인 판매 방법.


일반적으로, 기업의 가치사슬은 다른 가치사슬과 연결되어 있으며, 더 큰 가치사슬의 한 부분이기도 하다. 경쟁우위를 만들어 낸다는 것은 기업의 전체 가치사슬을 얼마나 효율적으로 분석하고 관리할 수 있는 가에 달려있다고 할 수 있다. 이러한 개념을 공급망 관리라 부르기도 한다. 일부에서는 네트워크라는 단어가 가치사슬의 물리적 형태를 묘사하는데 있어 실질적으로 보다 적절한 단어라고 주장하기도 한다 : 가치 네트워크(Value Networks).


참고도서: Michael E. Porter - Competitive Advantage -


가치 사슬 기구 포럼
  Combining Value Chain Analysis with Benchmarking to Analyze Competitive Advantage
How can value chain analysis and benchmarking be jointly used as tools for assessing the competitiveness of a company?
Could you give an example?...
     
 
  10 Decision Areas of Operation Management (Heizer)
Heizer wrote there are 10 decision areas of operation Management:
1. Goods and Services Design, 2. Quality Management, 3. Process and Capacity Design, 4. Location, 5. Layout Design, 6. Human Resources and Job Design, 7. Supply Chain Management, ...
     
 
  Procurement in the Value Chain Approach
For long the value chain approach by Michael Porter and as advanced by Peter Hines has placed procurement on the periphery, bundling it with general administration among other things.
Today, with threats of resource depletion, increased interve...
     
 
  Developing Green Value Chains
Developing green business strategies in value chains is a new trend to maximize the competitive advantages in terms of minimizing cost within the organizational value chain....
     
 
  Value Chain in Legal Services
How can a value chain be incorporated in law firms? What are the primary and support activities in such legal services?...
     
 
  Value Chain versus Diamond Model
Hi, can anyone explain in a few words what is the main difference between Porter's Diamond and Value Chain models?...
     
 
  Value Chain Analysis in Textile Industry
I am interested in the value chain analysis in textile industry of Uzbekistan to penetrate the EU market. I know that textile has a good opportunities in Uzbekistan, because the availability of raw materials: cotton, yarn and fibers is really improve...
     
 
  Comparing Value Chain and 7S Model
Hi! I am writing an assignment on a manufacturing company and used both Porter's value chain analysis and McKinsey's 7S framework as internal analysis of the company.
Can someone kindly tell me who to compare these 2 modules to come up with the ...
     
 
  Value Chain for Services Industry
I have read somewhere, that this model is not applicable for services industry, is it true? And does anybody know, if possible, a good model for strategic management for services industry? Thank you!...
     
 
  Value Chain in Research and Technology
Is there anyone having practice or insight on value chain specifically for research and technology?...
     
 
  Order Management in Porters Value Chain?
How do I segregate and fit in order management (not order fulfillment ) in Porters list of primary processes? Does it belong in marketing and sales?...
     
 
  Value Chain and Competitive Advantage Report
I know that a report on value chain and competitive advantage of the Public Sector in Lebanon was performed in 1999 upon request of the Prime Minister Salim El Hoss. Where can i find this report? Thank you in advance....
     
 
  Is Value Chain Analyse Only A Tool??
We study the value chain framework in the marketing plan as a situation analyzing tool. Some say that this can be used as a strategic tool. If we use primary activities of this to enhance the competitive advantages it is very similar to using integra...
     
 
  Role of Information Systems in Value Chain
How does Porter's value chain model help a business to use information systems for competitive advantage?...
     
 
  Value Chain Narrow Minded
Porters value chain is very good at explaining how a product adds value throughout the whole process starting from procurement and ending with reaching the end user. Supporting activities also add value to the product, though indirectly. Value chain ...
     
 
  Value Chain vs. Credit Crunch
In spite of todays credit crunch crisis, the Value Chain model in my experience proved to be one of the most valuable tool, if not THE most valuable, to remedy the economical downturn.
The major benefits of developing a realistic and sound Valu...
     
 
  Value Chain Analysis is practical
Even after all these years I find the Value Chain model of Porter still one of the better, practical tools to analyse a process, its costs and its added value(s). Obviously the standard model has to be adapted for a given industry, for a given compan...
     
 

가치 사슬 기구 시그(SIG)


시그(SIG)

가치 사슬 기구 교육 및 이벤트


교육, 세미나 및 이벤트 찾기


모범 사례 - 가치 사슬 기구 프리미엄
  How to Deal with Conflicts Between Marketing and Operations
Shapiro recognized several reasons for the conflicts between marketing and operations teams:
  • CAPACITY MANAGEMENT AND LONG-TERM SALES PROJECTIONS: Operations teams are constrained in their ability to flexibly adjust the (long-te...
     
 
  Value Chains and Industries
Interestingly, different industries often emphasize different activities in the value chain. For example, retailers traditionally focus on inbound and outbound logistics and procurement, while manufacturing companies might focus on oper...
     
 
  How to apply the value chain? Activities and Linkages
The value chain has two types of activities which are the primary activities and the support activities. I can remember all the elements in these two activities. However I have difficulty in applying them. Are there any linkages between...
     
 
  Value Chain and SCM?
What is the relationship between Supply Chain Management and Value Chain Management? How are they interdependent??...
     
 

Expert Tips (ENG) - Value Chain (Porter) 프리미엄
 

The Added-Value Chain Model

The Added-Value Chain model proposes to add an expanded set of activities to the original Value Chain concept by Porter. It incorporates the strength...
Usage (application) : 3 more Primary and 1 more Supporting Activity Added to Porter's Model
 
 
 

Good Value Chain Questions to Ask

To more deeply understand your Value Chain, these are a few interesting questions you can ask yourself:
- What are the recent / major c...
Usage (application) : Optimizing your Supply Chain
 
 
 

Process Classification Framework

A company's activities or processes classification is mostly based on subjective criteria, experience and sensitivity of the management. In 1992, The ...
Usage (application) : Alternative to Porter's Value Chain Analysis
 
 
 

Reported Benefits of Value-chain Initiaves

A survey by G. Taninecz Forging the Chain in Industry Week (Dec. 21, 2004) indicated the following major benefits of Value Chain Management:...
Usage (application) : Value Chain Advantages
 
 
 

Implementing Added-Value Chain Model

According to Wayne McPhee and David Wheeler in the article Making the Case for the Added-Value Chain (Strategy & Leadership, Vol. 34, No. 4, 2006), ...
Usage (application) : Implementation
 
 
 

How to Design a Value Chain?

Designing or improving a value chain is not easy. Here are five bullet points to get started:
1. Begin by identifying the primary and supporting ...
Usage (application) : Supply Chain Design
 
 
 

Online Value Chain

In Michael Porter's view, traditional firms have a chance to profit from deploying modern IT infrastructure and upgrade their Value Chains to i...
Usage (application) : Use of Internet / IT
 
 
 

10 Decision Areas of Operation Management (Heizer)

According to Heizer and Render, there are 10 decision areas of Operation Management (each having typical issues):
1. Goods and Services Design Usage (application) : Operations Management
 
 
 

List of Major Value Chain Obstacles

Although the Value Chain approach can be effective, there are major obstacles underlying application of SCM, such as:
1. Organizational Ba...
Usage (application) : Pitfalls in Implementing Value Chain Management
 
 
 

Innovating by Reconsidering Value Delivery

When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of the perspectives is how compa...
Usage (application) : Fundamental Innovation
 
 
 

Remember to Focus your Improvement Efforts?

Very often organizations consider continuous improvement as committing on improvement efforts, and thus creating projects to implement them, in all ar...
Usage (application) : Achieve More With Less, Kaizen, BPR, JIT, Lean, Value Chain
 
 
 

Three Reasons for Dysfunctional Buyer - Supplier Relationships

Roloff, Alnder and Nayier (2015) did research on the conditions for (un)successful buyer-supplier relationships and found that these relation...
Usage (application) : Supply Chain Management, Purchasing, Alliances, Partnerships, Supply Chain Relations
 
 
 

Value Networks

Today value chains have become value networks. In a lot of industries ranging from software to manufacturing the boundaries are constantly blurring. E...
Usage (application) : Value Chain versus Value Network
 
 

자료 - 가치 사슬 기구 프리미엄
 

뉴스

가치 사슬 기구 Porter
     
 

뉴스

가치 사슬 기구
     
 

영화

가치 사슬 기구 Porter
     
 

영화

가치 사슬 기구
     
 

프리젠 테이션

가치 사슬 기구 Porter
     
 

프리젠 테이션

가치 사슬 기구
     
 

가치 사슬 기구 Porter
     
 

가치 사슬 기구
     

관련 개념: Porter 5 Forces  |  Porter Competitive Advantage [경쟁우위]  |  Porter Diamond Model [다이아몬드 모형]  |  Parenting Advantage [양육우위]  |  Core Competence[핵심역량]  |  BCG 매트릭스  |  Growth Phases [성장단계모델]  |  Distinctive Capabilities [독특한 능력]  |  Organizational Configurations [조직의 유형]  |  제 3 자 물류관리 (3PL)  |  Outsourcing [외주]  |  Just-in-time [JIT, 적시생산시스템]  |  Bricks and Clicks [온라인 오프라인 공조전략]  |  Value Stream Mapping [VSM, 가치흐름지도]  |  Delta Model [델타 모델]  |  Vertical Integration [수직적 통합]  |  Horizontal Integration [수평적 통합]  |  VMI[공급사 재고관리]  |  Kraljic 모형


다른 페이지로 이동: Change & Organization [변화와 조직]  | 재무와 투자  |  인적 자원  |  지식과 무형자산  | 마케팅  |  프로그램과 프로젝트 관리  |  전략  |  공급망관리와 품질


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