Dimensions of Change
(Pettigrew and Whipp)

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Content, Process and Context. Explanation of Dimensions of Change of Pettigrew and Whipp. ('91)

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In their book 'Managing Change for Competitive Success' (1991) Andrew Pettigrew and Richard Whipp distinguish between three dimensions of strategic change.


What are the three Dimensions of Strategic Change? Explanation

  1. Content (objectives, purpose and goals) - WHAT
  2. Process (implementation) - HOW
  3. Context (the internal and external environment) - WHERE

Pettigrew and Whipp emphasize the continuous interplay between these change dimensions. The implementation of change is an "iterative, cumulative and reformulation-in-use process." Successful change is a result of the interaction between the content or what of change (objectives, purpose and goals); the process or how of change (implementation); and the organizational context or where of change (the internal and external environment).
 

Based on substantial empirical research, they also present five central interrelated factors, belonging to successfully managing strategic change.
 

Five change factors of Pettigrew and Whipp

  1. Environmental assessment. Continuous monitoring of both the internal and external environment [competition] of the organization through open learning systems.
  2. Human resources as assets and liabilities. Employees should know that they are seen as valuable, and they should feel that the organization trusts them.
  3. Linking strategic and operational change. Intentions are implemented through time. Bundling of operational activities is powerful and can lead to new strategic changes.
  4. Leading the change. Move the organization ahead. Creating the right climate for change. Coordinating activities. Steering. Set the agenda not only for the direction of the change, but also for the right vision and values.
  5. Overall coherence. A change strategy should be consistent (clear goals), consonant (with its environment), provide a competitive edge and be feasible.



Dimensions of Change Forum (4 topics) Help
  Strategic Change for Grocery Stores
The article looks great. Full of information both theoretical and practical perspective. I am trying to re-engineer these information to overcome today's challenges facing to the small grocery stores in Maldives. How can we make them survive by facin...
     
  Managing Change is Key
1. Organisations and people in organisations should be adaptive.
2. Proper planning and good execution can smoothen the change process.
3. Emotional intelligence plays a key role in managing change.
4. Focusing on the positive outcome ...
     
  Other Changes Factors
An alternate vocabulary for change factors:
1. Why - Why do we need to change? This is on going process; we are looking for new and positive changes.
2. Motivation - People who undergo the change should be willing to change, m...
     
  Some Thoughts on Change
Change is an everyday concept. Without change there will not be continuity, and without continuity there will be a collapse in the system.
Organizational change requires transparency. There needs to be communication, understanding, awareness of ...
     



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Expert Tips - Dimensions of Change Premium
  Personal Networks of Successful Change Agents - Leading Major and Minor Change Initiatives
 
  Alternate Model for Dimensions of Change - Change Management, Organizational Change
 
  Leadership Strategies for Change - Initiate, implement, develop and sustain change
 
  Key Success Factors when you're Designing your Change Management Program - Best Practices, Change Management, Organizational Change
 
  Strategic Change is Acausal and Subject to Equifinality - Understanding the True Complexity of Organizational Change
 
  Assessing the Risks of Change and the Organization’s Capacity for Change - Leading Change
 
  Six Crucial Mind Shifts for Strategy Execution / Implementation - Change Management, Strategic Change, Resistance to CHange, Strategy Implementation
 
  Strategic Change: Why, What, When, Who and How - Preparing Strategic Change
 

Resources - Dimensions of Change Premium
Managing Organizational Change - Change Management, Leading Change, Organizational Development
22 Best Practices in Change Management - Change Management, Organizational Change
 

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Compare with: Causal Model of Organizational Performance and Change  |  Change Management Iceberg  |  DICE Framework  |  Organic Organization  |  Force Field Analysis  |  RACI  |  Change Model Beckhard  |  Change Phases  |  Six Change Approaches  |  Core Group Theory  |  Planned Behavior  |  Business Process Reengineering  |  Kaizen  |  Office of Strategy Management


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