Dimensions of Change
(Pettigrew and Whipp)

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Content, Process and Context. Explanation of Dimensions of Change of Pettigrew and Whipp. ('91)

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  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
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In their book 'Managing Change for Competitive Success' (1991) Andrew Pettigrew and Richard Whipp distinguish between three dimensions of strategic change.


What are the three Dimensions of Strategic Change? Explanation

  1. Content (objectives, purpose and goals) - WHAT
  2. Process (implementation) - HOW
  3. Context (the internal and external environment) - WHERE

Pettigrew and Whipp emphasize the continuous interplay between these change dimensions. The implementation of change is an "iterative, cumulative and reformulation-in-use process." Successful change is a result of the interaction between the content or what of change (objectives, purpose and goals); the process or how of change (implementation); and the organizational context or where of change (the internal and external environment).
 

Based on substantial empirical research, they also present five central interrelated factors, belonging to successfully managing strategic change.
 

Five change factors of Pettigrew and Whipp

  1. Environmental assessment. Continuous monitoring of both the internal and external environment [competition] of the organization through open learning systems.
  2. Human resources as assets and liabilities. Employees should know that they are seen as valuable, and they should feel that the organization trusts them.
  3. Linking strategic and operational change. Intentions are implemented through time. Bundling of operational activities is powerful and can lead to new strategic changes.
  4. Leading the change. Move the organization ahead. Creating the right climate for change. Coordinating activities. Steering. Set the agenda not only for the direction of the change, but also for the right vision and values.
  5. Overall coherence. A change strategy should be consistent (clear goals), consonant (with its environment), provide a competitive edge and be feasible.

Dimensions of Change Forum
  Strategic Change for Grocery Stores
The article looks great. Full of information both theoretical and practical perspective. I am trying to re-engineer these information to overcome today's challenges facing to the small grocery stores in Maldives. How can we make them survive by facin...
     
 
  Managing Change is Key
1. Organisations and people in organisations should be adaptive.
2. Proper planning and good execution can smoothen the change process.
3. Emotional intelligence plays a key role in managing change.
4. Focusing on the positive outcome ...
     
 
  Other Changes Factors
An alternate vocabulary for change factors:
1. Why - Why do we need to change? This is on going process; we are looking for new and positive changes.
2. Motivation - People who undergo the change should be willing to change, m...
     
 
  Some Thoughts on Change
Change is an everyday concept. Without change there will not be continuity, and without continuity there will be a collapse in the system.
Organizational change requires transparency. There needs to be communication, understanding, awareness of ...
     
 

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Best Practices - Dimensions of Change Premium

Expert Tips - Dimensions of Change Premium
 

Personal Networks of Successful Change Agents

Organizational change is often difficult to achieve because it disturbs the hierarchical structures and the way to accomplish things. For this reason ...
Usage (application): Leading Major and Minor Change Initiatives
 
 
 

Alternate Model for Dimensions of Change

A related / similar organizational design concept is the Star Model by Galbraith. The star has 5 points:
1. Strategy - determines directio...
Usage (application): Change Management, Organizational Change
 
 
 

Leadership Strategies for Change

In response to the high rate of change failure, Ken Blanchard and his team have developed the Blanchard Leading Through Change program, in whic...
Usage (application): Initiate, implement, develop and sustain change
 
 
 

Key Success Factors when you're Designing your Change Management Program

In their article "Making Change Happen, and Making It Stick" (published in the online edition of strategy+business, December 20, 2010), Ashley Harshak...
Usage (application): Best Practices, Change Management, Organizational Change
 
 
 

Strategic Change is Acausal and Subject to Equifinality

The change concept by Pettigrew and Whipp represents a traditional reflection on the problem of strategic change, the constructivist systematic approa...
Usage (application): Understanding the True Complexity of Organizational Change
 
 
 

Assessing the Risks of Change and the Organization’s Capacity for Change

In their book "Transforming Public and Nonprofit Organization – Stewardship for Leading Change", James Edwin Kee and Kathryn E. Newcomer argue that th...
Usage (application): Leading Change
 
 
 

Six Crucial Mind Shifts for Strategy Execution / Implementation

Speculand (2009) suggests six mind shifts that people should consider when they're implementing new strategies in organizations. These are outlined an...
Usage (application): Change Management, Strategic Change, Resistance to CHange, Strategy Implementation
 
 
 

Strategic Change: Why, What, When, Who and How

If we need to change strategically, we need to think about why, what, when, who and how:
- Why do we want to change? - the constraints imp...
Usage (application): Preparing Strategic Change
 
 

Resources - Dimensions of Change Premium

The Nature and Complexity of Organizational Change

Presentation about organizational change. The presentation discusses and highlights the complexity and multi-dimensional nature of (organizational) ch...
Usage (application): Change Management, Organizational Change
 

22 Best Practices in Change Management

Presentation starts with short introduction of managing organizational change and then outlines 22 best practices in change management.
1. Proces...
Usage (application): Change Management, Organizational Change
 

Resistance to Change and Its Management

This presentation focuses on a specific dimension of change management, namely the management of resistance to change of individuals. The presentation...
Usage (application): Change Management, Resistance to Change, Change Resistance
 

Dealing with Resistance to Change

This presentation focuses on resistance to change and ways to overcome or prevent it. The presentation has good graphics and includes the following se...
Usage (application): Change Management, Resistance to Change
 

What is Change Management?

In this video Elissa Farrow from About Your Transition explains the relatively new concept of Organizational Change Management: transitioning individu...
Usage (application): Initial Understanding of Change Management
 

Managing Organizational Change

This is a presentation about the ways to manage change. The presentation includes the following sections:
1. Introduction
2. Change accordin...
Usage (application): Change Management, Leading Change, Organizational Development
 

Tips for Successful Change Management

Gavin Wedell explains that to change one's organization, one must change one's inner being.
In today's world market conditions, customers demands...
Usage (application): Initial Understanding of How to Manage Change Successfully
 
 

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Compare with: Causal Model of Organizational Performance and Change  |  Change Management Iceberg  |  DICE Framework  |  Organic Organization  |  Force Field Analysis  |  RACI  |  Change Model Beckhard  |  Change Phases  |  Six Change Approaches  |  Core Group Theory  |  Planned Behavior  |  Business Process Reengineering  |  Kaizen  |  Office of Strategy Management


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