Change Phases[变革阶段]
(Kotter)

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预防变革进程中的常犯错误。 John Kotter的Change Phases[变革阶段]解析。 (‘90)

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企业的价值创造过程,往往也是巨大的变革过程。 John Kotter在他的《变革的力量:领导与管理的区别》 (A Force for Change: How Leadership Differs from Management,1990)一书中总结道,变革失败不外乎八个原因。


变革失败的八个原因

  • 允许许多自满。

  • 缺少坚实的合作基础。

  • 缺少一个清晰的愿景。

  • 缺少对愿景的有效沟通。

  • 存有阻挠愿景实现的障碍。

  • 缺少短期目标计划。

  • 过早宣告变革成功。

  • 变革脱离企业文化。

变革阶段模型

为了预防以上错误,Kotter提出了变革阶段模型, 包括以下八个变革阶段:

  1. 产生紧迫之感。

  2. 构建联合基础。

  3. 制定清晰愿景。

  4. 分享变革愿景。

  5. 给予清障权力。

  6. 保护短期成绩。

  7. 继续扩大战果。

  8. 巩固变革成果。

Kotter主张,变革一定要严格按照这八个阶段步骤来执行。


参考书: John Kotter - A force for Change -


变革阶段论坛
  Add Unlearning to Kotter's Change Phase Model
Even when a lot has been discussed about why change process don't succeed and various points have been outlined, but I feel that the power of unlearning has been left out in all these discussion so far. Even Kotter's change theory does not tal...
     
 
  Kotter and Public Sector Change
As a 2yr MBA student and a middle manager within the fire service, I'm investigating an organisational change programme.
I am interested to hear of public sector organisational change programmes that have been based upon Kotter's 8 step model. ...
     
 
  How is the Change Presented and Communicated?
Though I believe that with change management substance is important, I believe that form is also important.
That which is first noticeable in the continuum of change is quite often form. With form, I'm suggesting that the way you present cha...
     
 
  Kotter Change Steps for Political Change
Since I learned the 8 steps change approach of Kotter, I've started following them in my business initiatives and I noticed that although not easy to do, it leads to success for sure if they are faithfully executed.
I've started a ...
     
 
  Using Kotter After Cameron and Quinn's Competing Values Framework
At the moment I am describing the organisational situation using the competing values framework (Cameron and Quinn) and would like to know if anybody has remarks/suggestions on how to best t...
     
 
  Neglecting the Change Phases
I lead a change process where I was acutely aware of the fact that the initiation of change was based on a positive vision but nothing was broken, we had no "burning platform". I was not in the position to generate one either. Having the aware...
     
 
  Our Iceberg Is Melting
A recent book by Kotter is: Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions. In this light, quick read in the form of an allegory, Kotter explains his 8-step framework for effective corporate change through the tale of a colony o...
     
 

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最佳实践 - 变革阶段 高级帐户
  The Roles of Top and Middle Management in Change
Top management must commit itself in words and deeds to accomplish the planned change. We must go more for substance rather than form. Engagement is necessary and the role of middle management is crucial as facilitators and communicator...
     
 
  Disadvantages of the Kotter Change Theory
I would like to know If someone thinks there are disadvantages to using the Kotter Change Phases theory?...
     
 

Expert Tips (ENG) - Change Phases 高级帐户
 

Creating the Right Conditions Before Implementing the 8 Steps

Kotter's 8-Step Change Process is clear, concise and simple to implement. It is a superb framework for change.
Before implementing it, please e...
Usage (application)Things to do Before Starting a Major Change Initiative
 
 
 

Personal Networks of Successful Change Agents

Organizational change is often difficult to achieve because it disturbs the hierarchical structures and the way to accomplish things. For this reason ...
Usage (application)Leading Major and Minor Change Initiatives
 
 
 

Leadership Strategies for Change

In response to the high rate of change failure, Ken Blanchard and his team have developed the Blanchard Leading Through Change program, in whic...
Usage (application)Initiate, implement, develop and sustain change
 
 
 

Why Employee Involvement (Phases 1-5) is so Important

The concept of bases of social power is very important for organizations in the context ...
Usage (application)Acknowledging the Power of Employees
 
 
 

Strategic Change is Acausal and Subject to Equifinality

The change phases concept by Kotter represents a traditional reflection on the problem of strategic change, the constructivist systematic approach of ...
Usage (application)Understanding the True Complexity of Organizational Change
 
 
 

Key Success Factors when you're Designing your Change Management Program

In their article "Making Change Happen, and Making It Stick" (published in the online edition of strategy+business, December 20, 2010), Ashley Harshak...
Usage (application)Best Practices, Change Management, Organizational Change
 
 
 

Innovating Under the Radar

If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also threatening idea, the traditiona...
Usage (application)Avoiding 5 Obstacles to Major Innovation
 
 
 

Assessing the Risks of Change and the Organizations Capacity for Change

In their book "Transforming Public and Nonprofit Organization Stewardship for Leading Change", James Edwin Kee and Kathryn E. Newcomer argue that th...
Usage (application)Leading Change
 
 
 

Causes for Resistance Behavior

Identifying the forces against change involves a two-step approach. First, the change agent needs to identify resistance behaviors, which can r...
Usage (application)Identify Forces Against Change
 
 
 

Unfreezing, Moving, Freezing

Kotter's Change Phases are a further refinement of the 3 phases/stages of change identified by early 20th century psychologist Kurt Lewin:  
 
 

Strategic Change: Why, What, When, Who and How

If we need to change strategically, we need to think about why, what, when, who and how:
- Why do we want to change? - the constraints imp...
Usage (application)Preparing Strategic Change
 
 
 

The 7C Framework for Successful Personal and Professional Change

In the article 'Managing Yourself: How to Embrace Complex Change", Brimm (2015) provides a framework of seven Cs that can guide one successfully thro...
Usage (application)Personal Change, Professional Change, Personal Transition, Professional Transition, Embracing Change
 
 
 

A Closer Look at How Change and Innovation Decisions are Made

Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen as innovation in the sense th...
Usage (application)Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making
 
 
 

The Role of the CEO in Strategic Change Initiation

In management literature the role of the CEO in formulating and implementing strategic change has often been emphasized.
An interesting view to s...
Usage (application)Communicating Strategic Change
 
 

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