The Intangible Assets Monitor (IAM) is a method for measuring intangible
assets. Its presentation format displays a number of relevant indicators for
measuring intangible assets in a simple fashion. The choice of indicators
depends on the company strategy. The format is particularly relevant for companies
with large intangible assets.
Use of the Intangible Assets Monitor
The Intangible Assets Monitor can be integrated in a management information
system. The monitor itself should not exceed one page, according to Sveiby.
It should be accompanied by a number of comments. Only a few of the suggested
indicators should be selected. The most important areas to cover are growth/renewal,
efficiency and stability. The purpose is to get a broad picture, so one or
two indicators in each category should be designed. We are interested in indicators
that indicate change. I.e. growth, and renewal as well as efficiency and stability
measures. The monitor can be used to design a management information system
or to perform an audit.
When we use the Intangible Assets Monitor (IAM), we perceive the three
intangible assets as "real" assets.
The Intangible Assets Monitor is interested in indicators that indicate change
and indicate flows of knowledge. I.e. growth, renewal/innovation, efficiency/utilization
and risk/ stability measures. The idea is: peeking into how the intangible
assets are developing, by designing indicators that correlate with: the growth
of the asset in question, its renewal pace, how efficiently we are at utilizing
it, and the risk that it ceases to exist.
Intangible Assets Monitor Special Interest Group
Intangible Assets Monitor Education & Events
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