Growth Phases [성장단계모델] 모형
(Greiner)

지식 센터

   

조직의 발전과정에서 조직의 전략과 구조를 조정. Greiner의 성장단계모델의 설명. ('72)

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Growth Phases [성장단계모델] 모형 | Greiner 곡선성장단계모델은 무엇인가? 기술

Larry E. Greiner의 성장단계모델에 따르면, 조직은 5단계(또는 6단계)의 성장단계를 겪으며 그에 맞는 적절한 전략과 구조를 필요로 한다.   이 기술적인 모델을 통해서 조직의 발전과정에서 왜 특정 경영스타일, 조직구조, 그리고 조정메커니즘이 유효한 반면 그와 다른 것은 유효하지 않은지를 이해하는데 도움이 된다. 1972년에 Greiner는 성장단계모델을 통해 조직 발전 및 성장의 5 단계를 기술하였다:

  1. 창조성(creativity)을 통한 성장. 기업 창립, 기업가적, 비형식적 커뮤니케이션, 근면 그리고 낮은 수입. 리더십 위기에 의해 성장 종료.
  2. 방향(direction)을 통한 성장.속적 성장, 직능별 조직 구조, 회계, 자본 관리, 인센티브, 예산, 표준화된 프로세스. 자율성의 위기에 의해 성장 종료.
  3. 권한위임(delegation)을 통한 성장. 분산된 조직 구조, 운영과 시장수준의 책임, 이익 중심, 재무적 인센티브, 정기적 검토에 기초한 의사결정, 예외적인 것을 중심으로 하는 따른 최고경영진의 활동, 형식적 커뮤니케이션. 통제위기에 의해 성장 종료.
  4. 조정과 모니터링(coordination, monitoring)을 통한 성장. 제품군의 형성, 공식적 기획의 철저한 검토, 지원기능의 집중화, 조정을 감독하는 스텝, 기업자본소비, 제품군별 ROI에 대한 책임, 낮은 이익공유를 통한 동기부여. 관료적 형식주의의 위기(red tape crisis)에 의하여 성장 종료.
  5. 협력(collaboration)을 통한 성장. 새로운 진화경로, 문제해결을 위한 팀활동, 부서간 팀형성, 분권화된 지원스텝, 매트릭스 조직, 단순화된 통제메커니증, 팀활동 교육프로그램, 선진 정보시스템, 팀인센티브. 내부성장 위기에 의한 종료.

최근에 Greiner는 성장단계모델에 6번째 단계를 추가하였다.

  1. 조직 외부의 해결책(extra-organizational solutions, 합병, 보유, 조직의 네트워크)을 통한 성장

참고도서: Larry E. Greiner - Power and Organization Development -


성장단계모델 포럼
  What are the Strategic Goals of Small Businesses?
When assessing the goals and the success of an organization, such as when advising on the organizations strategy, it is important to not only consider its growth strategies, but also other perceptions of success by the business owners:

     
 
  Internal and External Challenges After Having Established a Start Up Business
It is a great feeling to be a small business owner starting out on a great journey with endless opportunities. Every small business owner has dreams and hopes for success, as should be the case.

However, as the business begins to flouri...
     
 
  Collaboration Elaborated?
Can anyone give more information or guide me to books, articles that elaborate upon further steps than those mentined in the summary to be taken in the collaboration phase?...
     
 
  Growth Through Training and Development
I think growth through training and development could also be added in this chart.
Because you can give growth to any business or community through training and development of people....
     
 
  Examples of Companies in Revolutionary Periods
What would be examples of companies currently going through a revolutionary period? Why?...
     
 
  Phase 6... Create Alliances And/or Rebuild Organization?
Does management restructure the organization at this point and continue to move forward or will the rapid pace of technology lead to too much growth wherein the organization is biting more than they can chew?...
     
 
  When Can We Call a Company a Multinational?
Can anyone clear to me that in which situation we can say 'multinational' to acompany? What are the steps that a company goes to multinational?...
     
 
  Alternative Forms of Organization Development
Hi everyone.. Can anybody give me some ideas regarding alternative forms of organizational development. Please I tried everyway but hope to get from this community. Thnx with regards......
     
 
  Greiner Chart should be a Circle
While reading about Greiner's Growth Phases model, I realized that after reaching phase 6, it's clearly impossible to increase a company value level only by growing trough alliances. It is necessary to regularly review all the previously 5 phases, to...
     
 
  Add Learning and Innovation
There must be one more step - Learning and Innovation - which will generate internal growth and will be similar to the other growth curves....
     
 
  Input parameters for each phase of growth?
Thinking about each phase of growth, what are the required parameters to be mandatorily considered as inputs to make the growth phase an absolute success?...
     
 
  Limitations of the model by Greiner
Given that the model has been shown in a continuous single line against time suggests that all the levels are at a higher level after each level. Instead I suggest that there need to be 5 or 6 lines representing the phases from start as the organisat...
     
 
  Greiner Five Phases of growth
1. The Five(six) Phases of growth is a measure of influence of age and size on the organizational structure. The cycle may not necessarily be followed step wise as suggested.
2. Reading the Greiner Curve and interpreting it with strategic relate...
     
 
  Length of Greiner Phases
Is there any typical time frame for each phase?...
     
 
  Growth of Communities
Does this apply to community organizations as well, or are these growth phases only specified for business organizations?...
     
 
  What Leadership Style is Required in Greiner's 6th Stage?
What kind of leader (style) is preferable in the growth through alliances stage of the model by Greiner? Should it be someone who is inclined to teamwork and collaboration?...
     
 
  Greiner vs. Mintzberg?
What's the main difference with Mintzbergs model?...
     
 

성장단계모델 시그(SIG)


시그(SIG)

성장단계모델 교육 및 이벤트


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모범 사례 - 성장단계모델 프리미엄
  Organizational Death... A Taboo?
Another approach is to take a broader and cyclic view and see an organization as a human or organism going through a full Organizational Life Cycle. Organizational Life Cycles typically describe the following 6 phases or stages: 1. Birth (intr...
     
 
  Is an Organizational Crisis a Must for Growth?
It is typical for Greiner's thinking that the growth phases are seperated from each other by organizational crises. Without a crisis a firm can not enter the next stage. Personally, I doubt if this is always the case?...
     
 

Expert Tips (ENG) - Growth Phases 프리미엄
 

Critical Success Factors for 2nd Generation Succession

Often small businesses are transferred from one generation to another. This may continue for several generations. The process of succession can last f...
Usage (application) : Small Business Succession, Best Practices
 
 
 

How to Achieve Sustainable Growth?

A study conducted by Bain & Company revealed that only one out of seven companies is able to achieve a sustainable, long-term and profitable growth. I...
Usage (application) : The Factors Determining Sustainable Growth
 
 

자료 - 성장단계모델 프리미엄
 

뉴스

성장단계모델 Greiner
     
 

뉴스

성장단계모델
     
 

영화

성장단계모델 Greiner
     
 

영화

성장단계모델
     
 

프리젠 테이션

성장단계모델 Greiner
     
 

프리젠 테이션

성장단계모델
     
 

성장단계모델 Greiner
     
 

성장단계모델
     

관련 개념: 조직도  |  합병 & 취득  |  Competitive Advantage [경쟁우위]  |  Core Competence[핵심역량]  |  양육 형태  |  Relative Value of Growth [성장의 상대적가치]  |  BCG 매트릭스  |  Distinctive Capabilities [독특한 능력]  |  Organizational Configurations [조직의 유형]  |  Leveraged Buy-out [LBO, 차입 매입]


다른 페이지로 이동: Change & Organization [변화와 조직]  |  의사소통과 기법들  |  윤리와 책임  |  인적 자원  |  지식과 무형자산  |  리더십  |  전략  |  공급망관리와 품질


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