Corporate Reputation Quotient

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Reputação corporativo de medição capturando as percepções de grupos de stakeholder. Explanação do Corporate Reputation Quotient de Harris-Fornbrun.

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O Corporate Reputation Quotient de Harris-Fornbrun é um método de medição detalhado da reputação corporativo que foi criada especificamente para capturar as percepções de qualquer grupo corporativo de stakeholder tais como consumidores, investors, empregados, ou os influencers chaves. O instrumento permite a pesquisa sobre os fatores causando da reputação de uma companhia, e reserva-a para comparar reputações dentro e através das indústrias.


Seis fatores causando do Corporate Reputation Quotient

Este modelo da reputação do negócio tem os seguintes 6 fatores causando da reputação corporativo com 20 atributos subseqüentes:


Apelação emocional

- sentimento bom sobre a companhia

- admire e respeite a companhia

- confíe na companhia

Produtos e serviços

- a companhia acredita em seus produtos e serviços

- a companhia oferece produtos e serviços da alta qualidade

- desenvolve produtos inovativos e serviços

- produtos e serviços das ofertas que são valor bom

Visão e Liderança

- tem a liderança excelente

- tem uma visão desobstruída para o futuro

- reconhece e faz exame da vantagem de oportunidades do mercado

Circunstâncias do Workplace

- é controlado bem

- parece ser uma companhia boa a trabalhar para

- parece ter empregados bons

Performance financeiro

- história da lucratividade

- aparece um ponto baixo - investimento do risco

- prospetos fortes para o crescimento futuro

- tende a outperform seus concorrentes

Responsabilidade social

- causas boas das sustentações

- ambiental responsável

- os povos dos deleites jorram


Fazendo verificações aleatórias, estes critérios feitos exame junto resultam nas listas das companhias as mais respeitáveis e/ou as mais visíveis.


Livro: Charles J. Fombrun, Cees Van Riel - Fame and Fortune: How Companies Build Reputations -

Livro: Gary Davies, Rosa Chun - Corporate Reputation and Competitiveness -

Livro: Kevin T. Jackson - Building Reputational Capital -


Fórum de Corporate Reputation Quotient
  Differences between the Reputation versus the Status of an Organization
The terms “reputation” and “status” are often used as synonyms, such as when we talk about the reputation or status a corporation has. But Sorenson (2014) argues that the terms should not be seen as such and outlines 3 main distinctions between "stat...
     
 
  Building a Corporate Reputation Takes a Long Time
Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line with the company's vision and long term goals. The...
     
 
  Corporate Reputation Quotient is Vital
CRQ is vital as it measures resonance between corporate culture and stakeholder expectations, it needs to meet and exceed the expectations. This CRQ is reflected in the corporate image thus should be inviting, magnificent, accurate, gracious and exce...
     
 
  Results More Important Than Reputation
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry the company operates....
     
 
  Corporate Reputation and the Economic Crisis
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!...
     
 
  Corporate Reputation versus Indentity
I want to know if / how a corporate identity differs from the corporate reputation? Thanks......
     
 
  Measuring a Reputation
I would like to measure the reputation of our organization, an NGO. Internally and externally. How do I go about it?...
     
 
  Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?...
     
 
  Corporate Identity MIx
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is built up from 3 things:
1. Behavior
     
 

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Melhores Práticas - Corporate Reputation Quotient Premium
  CEO Profile and Corporate Repuation
Ideally, should the profile of the Chief Executive Officer (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing wi...
     
 
  Reputation Driver: Vision & Leadership
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have a clear vision and a great reputation....
     
 

Expert Tips (ENG) - Corporate Reputation Quotient Premium
 

Pitfalls of International / Global Brands

Consistent with current trends in globalization, international firms have concentrated their efforts on t...
Usage (application): Brand Portfolio Management, Brand Valuation
 
 
 

Pitfalls of a Strong Financial Reputation

A recent study by Don Porritt (Charles Sturt University, Australia) shows that a company’s reputation for financial performance can adversely affect t...
Usage (application): Strategy, Corporate Reputation Management
 
 
 

Four Ways in Which People Experience Any Organization

The reputation of an organization depends mainly from the way that the organization’s constit...
Usage (application): Corporate Reputation, Customer Perception, Customer Experience Management, Online Reputation
 
 
 

Global Branding Best Practices

In order to increase brand value, multinational organizations should focus on global branding programs, as these programs can lower marketing c...
Usage (application): Global Branding, Brand Valuation
 
 
 

Principles of Strong Corporate Reputations

The Reputation Institute (a network of academics and practitioners founded in 1997 to study corporate reputations) defines five principles in order to...
Usage (application): Strategy, Corporate Reputation, Brand Management
 
 
 

Dimensions and Traits of the Corporate Brand Personality

In contrast to product brand personality, which typically relates to consumers and user imagery for a specific product brand, corporate brand personal...
Usage (application): Corporate Brand Development
 
 
 

What is the Value of a Strong Corporate Reputation?

Academic research to quantify the value of reputation confirms that there are large economic premiums associated with corporate reputations:
- F...
Usage (application): Corporate Reputation Management, Market Value, Intangible Assets
 
 
 

Nationalism and Patriotism in Corporate Brand Communication Strategies

Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want to stimulate their own country...
Usage (application): Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism
 
 

Recursos - Corporate Reputation Quotient Premium
 

Notícias

Reputation Quotient
     
 

Notícias

Corporate Reputation
     
 

Vídeos

Reputation Quotient
     
 

Vídeos

Corporate Reputation
     
 

Apresentações

Reputation Quotient
     
 

Apresentações

Corporate Reputation
     
 

Mais

Reputation Quotient
     
 

Mais

Corporate Reputation
     

Compare com: Brand Personality Dimensions  |  Brand Asset Valuator  |  Brand Identity Prism  |  Ashridge Mission Model


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