Stage-Gate (Cooper)

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管理の製品開発。 ロバートg. CooperのStage-Gateモデルの説明。 (「88)

目次

  1. 要約
  2. フォーラム
  3. ベストプラクティス
  4. Expert Tips
  5. リソース
  6. 印字

Stage-Gateモデルは何であるか。 記述

ロバートg. CooperからのStage-Gate方法は製品開発プロセスをより有効にさせるのに使用することができるアプローチである。 それは新製品プロセスを管理するための青写真である。 考えからプロダクトの進水への。 いくつかの前もって決定されたステップ、か段階。 各段階は管理上の認可を得る前に製品開発の次の段階に進むために首尾よく完了しなければならない一組のある特定の十字機能および平行活動から成っている。 各段階への入口はと称される: ゲート。 普通会合であるこれらのゲートはプロセスを制御し、として役立つ:

  1. 品質管理
  2. チェックポイントは行ったり/殺害。 準備点検し、規準にな会い、そして規準にべき会う。
  3. 次の段階の活動計画のためのマーカー。

Stage-Gateは製品開発Institute Inc.の登録商標である


Stage-Gateの方法の起源。 歴史

方法はロバートCooperによって観察されるように60の場合上の多数のマネジャーそして会社の経験、提案および観察に基づいている。 言葉「Stage-Gate」はマーケティング経営、3、3のばね1988年のジャーナルのCooperによって記事で最初に書かれていた。 均一な以前のバージョンはCooperの本で見つけることができる: 「Winning at New Products」、1986年。


Stage-Gateの使用法。 適用

  • 製品開発、革新。
  • portfolio managementの部品。

Stage-Gateモデルのステップ(段階)。 プロセス

Stage-Gateプロセスは5段階だけ過した元のモデルのより遅い版で加えられたディスカバリステージによって先行される。 それは前働く機会を発見し、新しい考えを発生させるように設計されていて含んでいる。

  1. 規模。 速いのの各プロジェクトの予備調査。 机上調査によって安価な情報をプロジェクトの数を狭くすることを可能にするために提供する。
  2. business caseを造りなさい。 第一次マーケティングおよび技術的な研究によるはるかに詳しい調査。 business caseはプロダクト定義、プロダクト正当化およびプロジェクトの計画を含まなければならない。
  3. 開発。 簡単なプロダクトと共に新製品の詳細設計そして開発は、テストする。 また生産の計画および市場の進水の計画は開発される。
  4. テストおよび確認。 広汎なプロダクトは両方で市場、実験室および植物をテストする。
  5. 進水。 完全な生産、マーケティングおよび販売の初め。 市場の進水、生産/業務、配分、品質保証。 検討を行われるポスト進水させなさい。

現実には、あくことは必要補助的活動にそれ以上革新のチームに詳しく、操作上の指示を提供するためにである。


ロバートg. Cooper Stage-Gateモデル

Stage-Gateの方法の強さ。 利点

  • 整然とした革新は競合上の優位性のもとである場合もある。
  • 加速された製品開発。 短縮のproduct life cycleのために必要。
  • 新製品の高められた成功のチャンス。 悪いプロジェクトを早く防ぎ、それらの方向を変えるのを助ける。
  • モデルはいくつかのより小さい部分の大きい株式会社の複雑な革新過程を破壊する。
  • 優先順位付けおよび焦点を可能にする概観を提供する。
  • 統合された市場オリエンテーション。
  • 十字機能。 構成で様々な機能からの従業員の入力そして参加を含む。 別のR & Dまたはマーケティングの段階無し。 しかし発見の上で見なさい。
  • Net Present Value、等のような様々なパフォーマンスの測定基準と、結合することができる。

Stage-Gateの限定。 不利な点

  • 段階の内で活動は平行でStage-Gateのアプローチである基本的に順次行なうことができるが(滝)。 何人かの革新の専門家は製品開発が平行で実際に組織されるべきである信じるループを使用して。
  • Stage-Gateの元のframeworkは新しい考えを創造する発見のプロセスおよび活動を取扱わなかった。
  • 緊張は組織および創造性の間にある。 両方とも革新の内で非常に重要である。

本: Robert G. Cooper - Product Leadership - Pathways to Profitable Innovation -


Stage-Gate フォーラム
  Stage Gate Revisited
Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model, that can be used as a version of and in combination with the Robert G. Cooper Stage-Gate Model. Also it aligns as a more c...
     
 
  Stage Gate Models Need to Be Quantified and Be Made Measurable
Stage gate model results are too qualitative: what gets measured, gets done!
Strat/Assess can be used as a version of and in combination with the Robert G.Cooper Stage-Gate Model and aligns with the Bell-Mason Diagnostic for:
1. New busines...
     
 
  Iteration in Stage-Gate Model (Dr Cooper)
This model is good for new product development but its execution appears to be sequential in nature.
(How) is the idea of iteration incorporated in the model?...
     
 
  Stage-Gates are Not Limitative
The stage gate model is a widely used model, not only for product innovation but also for all projects. It is part of the Prince2 project management method.
Note that the the phases and number of gates are...
     
 
  Stage-Gate Process for Quality
Has anyone applied the stage-gate process in an actual new product development for the specific purpose of improving product quality and customer satisfaction? What were the results?...
     
 
  My Views on Innovation in Countries
1. The political leadership has the major say to promote innovation since it controls the environment, and environment is the first thing which gives scope for development of innovation.
2. Depending on the political leadership the drive for inn...
     
 
  A Good Time to Innovate
I am not surprised that innovation has become a dominant buzzword in the world of business today. The time to try out new ideas and new and simplified ways of doing things cheaper, faster and better is now. Now that we are faced with world eco...
     
 
  Students' Lack of Innovation
Many students simply study study study.
Many students coming out of school have simply done what the instructor told them to do; none of them are given a chance to show any initiative; many of them cannot do anything without specific instruction...
     
 
  Innovation in Emerging Economies
How do we create an enabling environment for innovation, creativity and entrepreneurship in emerging economies?...
     
 
  Innovation versus Improvisation
What separates innovation from improvisation?...
     
 
  Estabish a Distributed Innovation Group
In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert Morison suggest to establish a Distributed Innovation Group (DIG) to deal with the problems of harvesting innovations, alloc...
     
 
  Ten Commandments for Intrapreneurs
Besides a staged innovation process, intrapreneurs are also important in successful innovation. Norman Macrae used the term intrapreneur for the first time (in a survey called The coming entrepreneurial revolution in the Economist, December 25, 197...
     
 
  Agenda for Stage-Gate Meeting?
What is the draft process for a Stage-Gate meeting?...
     
 

Stage-Gate 特別興味グループ


特別興味グループ

Stage-Gate 教育とイベント


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ベストプラクティス - Stage-Gate プレミアム
  Involving End Users in the Innovation Process
Is it reasonable to involve end users in the innovation process within the company (during product development) at all the stages of the Stage-Gate model?...
     
 
  Innovation Leadership
The main challenge to improve innovation is how to develop leaders which stimulate and sustain innovation instead of just looking at the bottom line figures.
An innovative culture is the consequence of the behaviour and decisions of the l...
     
 
  Tip: 10 Red Flags for Innovation
Interesting statement for discussion in Business Week:
"There's no surefire way to guarantee success in innovation".
Stefan Lindegaard offers 10 helpful suggestions or common pitfalls to avoid." Very recognizable I think:
...
     
 

Expert Tips (ENG) - Stage-Gate プレミアム
 

Success Factors for Stage-Gate Implementation

In his article Implementing a Stage-Gate Process: A Multi-Company Perspective, O Connor analyzed several cases in which the Stage-Gate proce...
Usage (application)Imlementing Stage-Gate Processes
 
 
 

How to Find Good Product Ideas? List of 10 Approaches

In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten ways to great new-product ...
Usage (application)Discovering New-Product Ideas, Creative Approaches
 
 
 

Stage-Gate Implementation CSFs

So far Stage-Gate method has been widely recognized as the best New Product Development Process, although there can be significant difference among co...
Usage (application)Implementing the Stage-Gate Process
 
 
 

Innovation Pitfalls

Note that Stage Gate is focused mainly on the innovation PROCESS. Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and correspo...
Usage (application)Avoiding Innovation Traps
 
 
 

Advantages and Disadvantages of Stages and Gates

Advantages:
+ Stage - Gate processes have been highly appreciated as they tend to confine investment in the next stage until management is...
Usage (application)Innovation Management, Stage-Gate Implementation
 
 
 

Benefits of Outsourcing Innovation

Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone (Outsourcing Innovation, Executive Adviser, November 2009) argue that outsourcing inn...
Usage (application)Improving Innovation Performance
 
 
 

Setting up a Stage-Gate Organization. Best Practices

To obtain successful outcomes from Stage-Gate it is essential to define roles and responsibilities of all people involved. It is necessary to s...
Usage (application)Stage-Gate Roles and Responsibilities
 
 
 

Key Challenges of Internet Age for Management and for Product and Service Development

The Internet age represents a huge challenge for most businesses. Why?
  1. Because the Internet, wireless devices such as mobile phones in co...
    Usage (application)R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning
 
 
 

Recent Innovation Trends | New Innovation Types

Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the last decade. These recent inno...
Usage (application)Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
 
 
 

Innovating Bottom-up or Top-down

Check out 2 recent articles by professor Deschamps on ...
Usage (application)Corporate Innovation Approaches
 
 
 

How to Detect Consumer Needs that are Unmet?

In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. Eyring, Mark W. Johnson, and Ha...
Usage (application)Product Innovation, New Product Development, Innovation Strategy
 
 
 

Cooper's Innovation Diamond (tm)

Also look at Cooper's Innovation Diamond (2005) with (besides the Stage-Gate System) three more factors leading to succesful product innovation:
...
Usage (application)More Factors Leading to Succesful Product Innovation
 
 
 

Another Product Launch Method: 4 I's

I use a Process of 4 I's when coaching planning processes. The process is similar to S/G above but the 4-I's are easier to remember:
INTE...
Usage (application)Stage-Gate Alternatives
 
 
 

When Should a Firm Consider to Outsource Innovation?

According to Michael A. Stanko, Jonathan D. Bohlmann and Roger J. Calantone in the article Outsourcing Innovation (Executive Adviser, November 2009)...
Usage (application)Outsourcing Best Practices, Innovation
 
 
 

Innovating Under the Radar

If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also threatening idea, the traditiona...
Usage (application)Avoiding 5 Obstacles to Major Innovation
 
 
 

Alternatives to Stage-Gate Approach

An alternative product development technique called "The Bounding Box" has been recently pionereed by Phd Laura Doyle. This is a management ...
Usage (application)Innvation Management
 
 
 

Pitfalls and Obstacles in Product Development Strategy

Although product development can be an important growth strategy, it is necessary to keep in mind that several factors tend to hinder this strategy: Usage (application)Product Development, Product Portfolio Management
 
 
 

Control and Measurement Method

To deeply understand performance and effects of Stage-Gate as NPD Process on an organization, an effective measurement and control system should be se...
Usage (application)Tracking Stage-Gate Performance
 
 
 

The Mandate of NPD and the Degree of Change that is Required

When using the Stage-Gate process, a strategic implementation plan is advisable to avoid stakeholders disappointment regarding the New Product Develo...
Usage (application)New Product Development, NPD Process Improvement
 
 
 

Alternate Product Launch Method

Steelcase CEO James P. Hackett describes the following product launch stages:
- THINK (Ponder, Query, Read and research, Network, Document),
...
Usage (application)Stage-Gate Alternatives
 
 
 

How Culture Levels Explain Failures in Organizational Learning and Innovation

Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail or are only successful in the ...
Usage (application)Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures
 
 
 

How to Lead an Innovation Team

In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strategy+business, Autumn 2008, Issu...
Usage (application)Best Practices, Innovation Team Management
 
 
 

Characteristics of Organizations with an IT-driven Business Transformation Strategy

Today organizations need to move quickly through a wide range of business transformations, often caused by new and complex technologies. These technol...
Usage (application)IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation
 
 
 

Creating Organizations to Produce Breakthrough Innovations

Since 50 years, the Pentagons Defense Advanced Research Projects Agency (DARPA) has been very successful in producing an incredible amount of breakth...
Usage (application)Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide information about past beha...
Usage (application)Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
 
 
 

The Role of Diversity in Personal Traits on Innovation and Innovativeness

New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and fuels market growth, although ...
Usage (application)Innovation, Increasing Organizational Innovativeness
 
 
 

Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence

Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabilities, which are important le...
Usage (application)(Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
 
 
 

A Closer Look at How Change and Innovation Decisions are Made

Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen as innovation in the sense th...
Usage (application)Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making
 
 
 

What Makes a Company Innovative?

A Futurethink Innovation Tracker Survey (2006) mentions:
- Ability to create a climate that continuously fosters innovation
- Creative thi...
Usage (application)Innovation Best Practices, R&D Best Practices, Corporate Innovation
 
 

リソース - Stage-Gate プレミアム
 

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Stage-Gateをと比較した: Forget Borrow Learn  |  portfolio management  |  DICE Framework  |  Team Management Profile  |  Appreciative Inquiry  |  Brainstorming  |  Six Thinking Hats  |  Product Life Cycle


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