Disruptive Innovation
(Christensen)

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会社の存在の新技術(革命的な変更)の影響。 Clayton ChristensenのDisruptive Innovationの説明。 (「97)

下記によって貢献される: Neusa Hirota

目次

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  2. フォーラム
  3. ベストプラクティス
  4. Expert Tips
  5. リソース
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Clayton Christensenの分裂的な革新

Disruptive Innovationは何であるか。 記述

Clayton ChristensenからのDisruptive Innovationモデルは会社の存在の新技術(革命的な変更)の影響の記述に使用することができる理論である。 Clayton Christensenは最初に彼のの1997年に句の「分裂的な技術」、本「改新者のジレンマ鋳造した: 新技術により大きい会社は」失敗する時。
彼は幾度も余りに遅くなったまでまたは企業から転置されて(提供する顧客の新しい範例のために)中断を来ることを見ることができる「持っているほとんどすべての組織が死んだが」示したり何もことをしなかった。


どんなよい会社がするために仮定されるかすることによって- -確立された主力産業は価格差益が最も魅力的である彼らの最も有益な顧客および焦点の投資に支える革新の道にあるおよびそれらを埋めるために彼ら自身を分裂的な技術のために開いた残すために食料調達する。 これは本質的に既存の顧客または証明された市場区分のためのよりよく、よりよいmousetrapsを設計することを含む支える革新を通して利益を最大にするように確立された会社の資源割付けプロセスが設計されているので起こる。 分裂的な革新(普通より安いが、ターゲットがまたは完全に新しい顧客低終える既存の使用しやすいプロダクトの版を)現れるとき、確立された会社は無力にされる。 彼らはup-market行くようによりもむしろこれらの新しい守るようにほとんどの場合動機を与えられるか、または市場を低終え、最終的に分裂的な革新は向上し、より多くの市場占有率を盗み、そして支配プロダクトを取り替える。


タイプの革新

新し成長ビジネスを造るように努めるとき会社に2つの基本的な選択がある。 彼らは支える革新を持つ強固な競争相手からの既存の市場を取ることを試みてもいい。 または彼らは新市場を創造するか、または在職者で最も悪い顧客間の根を取りなさい分裂的な革新を持つ競争相手で取ることを試みてもいい。

分裂的な革新の2つの別々の種類がある。 最初のタイプは非消費者を目標とすることによって新市場を創造する。 第2は確立された市場の末端で競う。
 

Disruptive Innovationモデルの起源。 歴史

ハーバードのChristensenの研究そして調査。


Disruptive Innovation方法の使用法。 適用

  • -それらが技術の革新か変更によって影響を与えることができるようにいろいろな種類の会社。

Disruptive Innovationのステップ。 プロセス

  • パフォーマンスが既存の市場の増加の顧客によってそのうちに要求した、従って科学技術の範例の内で提供されるパフォーマンスをようにするモデルは示す。 頻繁に提供されるパフォーマンスの改善に顧客が要求するパフォーマンスの改善の弾道に別の弾道がある(数字、数値を見なさい)。 弾道斜面が異なり、提供されるパフォーマンスが要求されるパフォーマンスを超過するとき遠隔スキマ市場で競争パフォーマンスだけだった新技術は他の顧客ネットワークに移住するかもしれない。 これは標準以下ように前に彼らの供物を見よう新しい顧客に車を改新者に与える、; そしてそれらが確立した主流の市場を今現在の範例より関連している新しい一組のパフォーマンスの価値属性提供することを可能にする。
  • 中断およびcommoditizationは実際に手に手をとって行く。 はずれる会社は、単に勝つことができない(顧客がように)あることポイントにプロダクトを向上する使用しには、報酬をの支払うことができる十分によいよりもっと会社。 中断は市場を盗む、またはcommoditizationは利益を盗む。 中断の新しい波が企業に洗浄する間、お金がある場所は価値連鎖を渡ってそのうちに移る。 これが起こる間、パフォーマンスがまだよくない十分に価値連鎖の点で彼ら自身を置く会社は利益を捕獲する。

Disruptive Innovationの限定。 不利な点

  • Disruptive Innovationは別の作戦プロセスを要求する。 このプロセスは働き、ものがものがの予期しない機会、問題および成功に緊急のそして焦点を合わせられて、よりもむしろ増進された理解に意図されていてそして焦点を合わせられなければならない。
  • 現在の顧客の現在の行動に演説するサービスおよびプロダクトを設計するかわりに、人々の下にある目標は革新を設計に知らせるべきである。 しかしどんな人々の必要性が容易からずっと実際にあるか理解する。
  • 分裂的なビジネスは性質のために、できない(新市場に演説するか、または既存の市場の末端に演説する)速い大きい利益を非常に達成。 投資家はビジネスのためにますます気短か利益を提供するためにである。

Disruptive Innovationの仮定。 条件

致命的に時相互進歩の2規範となる弾道なるように顧客の必要性に対応しないような技術を無視する決定を用いる会社の危険の死。


本: Clayton M. Christensen - The Innovator's Dilemma -

本: Clayton M. Christensen - The Innovator's Solution -

本: Clayton M. Christensen - Seeing What's Next  -


Disruptive Innovation フォーラム
  Leapfrogging Technologies by Developing Countries
Leapfrogging is a way for developing countries to benefit from earlier skills and advancements of the developed world by skipping altogether a technological stage. For example, many developing countries have implemented mobile technologies by going w...
     
 
  The Hybrid Innovation Approach to Manage Technological Disruptions
Companies need to carefully think about the timing and way to adopt technological disruptions. Adopting technological disruption too late can squander competitive advantages, but adopting it too early can be devastating as well. Rather than spell doo...
     
 
  Are Clayton Christensens Disruptive Innovation Characteristics Useful in Practice?
A recent write up published in MIT Sloan Management Review concludes that Disruptive Innovation theory is "not very useful" for making predictions based on research in which 77 cases from Christensens first two books (The Innovators Dilemma and The...
     
 
  What is Disruptive Innovation Exactly? Definition
A "definition" of Disruptive Innovation that's frequently quoted is one which is located on Christensen's website. It reads:
"DISRUPTIVE INNOVATION describes a process by which a product or service takes root initially in simple appli...
     
 
  Is Disruptive Innovation Radical?
Disruptive Innovation is often incorrectly described as a radical rather than incremental change in technology. In fact, one of the fundamental elements of Christensens work was to illustrate that market incumbents rather than entrants are mainly re...
     
 
  Ways to Incorporate Disruptive Innovation as Part of the Management Agenda
A few days ago I was in a conversation with Adam Hartung, who observed brand managers are constrained, as a matter of practicality, to focusing exclusively on sustaining innovation. They normally dont focus on entirely new, disruptive innovation.
     
 
  Disruptive Innovation: What Causes the Creative Leap?
What causes the difference in magnitude of creative leap? One may create a quantum leap, but other innovations may not be that significant. Is there a process to manifest and channelize creative energy? Obviously many people were and are exist...
     
 
  Is Cirque du Soleil the iPhone or the Seiko of Circus?
An article about the Cirque du Soleil I recently read made me wonder whether we should think of Cirque du Soleil as the iPhone o...
     
 
  Better Input from Consumers Needed for Disruptive Innovation
Technological innovations bring positivity, a better quality of life. But have they considered those without access to normal technology, to achieve current level of innovation?
A little prudence must be used in terms of consumption, since there...
     
 
  The Word 'Disruptive' in Disruptive Innovation
I wonder if the term 'disruptive' is in fact the appropriate word.
If it's agreed that it means: unexpected, large scale, sudden, different approach innovation or large unexpected / clever changes to a product (or something similar) which will c...
     
 
  Disruptive Innovations Question our Knowledge
It's hard to change. This holds for organisations and people. A disruptive innovation questions what we know and exposes that we don't know, what we don't know.
It's an issue of complexity and requires a complex way forward of moving from certai...
     
 
  How to Sustain Disruptive Innovation?
After gaining entry into some (new) market segment through disruptive innovation, how do you SUSTAIN your position and growth...
Does that require other cycles of disruptive innovation, or will regular incremental innovation do?...
     
 
  Distinguishing Three Types of Innovation
Christensen (2014) argues that investing in different types of innovation will influence markets and firms in different ways. Therefore it is important to make a distinction between the different types of innovations, and when assessing them to use a...
     
 
  Leadership Skills / Approaches for Successful Innovation
Innovation leadership requires other approaches than general leadership for the core business. Furr and Dyer (2014) outline some unique leadership skills/approaches required for successful innovation:

1. RATHER THAN DICTATING...
     
 
  WHAT is Being Innovated? The 4 Ps of Innovation
There are actually 4 things or objects that one can innovate:
  1. PRODUCT/SERVICE: Product innova...
     
 
  12 Disruptive Technologies
It is important that business and policy leaders understand which technologies might matter to them and prepare accordingly. But which technologies could drive truly massive economic transformations and disruptions in the coming years? McKinsey recen...
     
 
  How to Develop Disruptive Innovation Skills?
I believe disruptive innovation skills can be mostly taught.
Beyond the associative skills which is cognitive, the other behavioral skills required to be a true innovator are discovery skills - questioning, observing, networking an...
     
 
  Disruptive Innovation or Improved Technology?
Disruptive innovation is only a means of improving existing products as it creates new, better and unexpected sets of values of products. Every modern organization should strive to maneuver by being able to identify trends and disruptors with the abi...
     
 

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ベストプラクティス - Disruptive Innovation プレミアム
  How to Find Innovative Ideas? From Analogous Markets...
When trying to find innovative ideas for your organization, several studies have revealed that it is highly valuable to access expertise from outside your area of expertise. This is - according to Frane, Poetz and Schreier (2013) - because the degree...
     
 
  Innovation Strategy: The Three Horizons of Growth (McKinsey)
One of ways of thinking about innovation strategy is to use the 3 Horizons of Growth developed by Steve Coley at McKinsey.
The framework provides a useful mold to formulate an organizations product and service portfolio strategy. It's a...
     
 
  Strategic Options for Old-Technology Firms
What should be the strategic response of old-technology firms when a promising new technology shows up? Typically firms respond by either
1. Fighting the new technology, or
2. Trying to make a transition to the new technol...
     
 
  Tips for Innovation Strategy
As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into consideration?...
     
 
  Disruptive versus Incremental Innovation
Typically, Incremental Innovation exploits existing forms or technologies... Improves upon something that already exists or reconfigures an existing form or technology to serve some other purpose... It is other wise called marginal or continuo...
     
 

Expert Tips (ENG) - Disruptive Innovation プレミアム
 

How Can Incumbents Respond to Disruptors?

In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. British Airwa...
Usage (application)5 Strategic Options in Reaction to Disruptors
 
 
 

How to Find Good Product Ideas? List of 10 Approaches

In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten ways to great new-product ...
Usage (application)Discovering New-Product Ideas, Creative Approaches
 
 
 

Innovation Pitfalls

Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. STRATEGY MISTAKES - Seeking...
Usage (application)Avoiding Innovation Traps
 
 
 

Challenging the Existing Strategic Logic

A tool by Kim and Mauborgne is the "Four Actions Framework". This Four Actions Fr...
Usage (application)Finding New Markets
 
 
 

The Simple-Cheap-Convenient Approach

Based on Christensens model of disruptive innovation, Norton and Pine argue that experience innovation can effectively disrupt traditional competitor...
Usage (application)Addressing the Unmet Needs of Customers
 
 
 

Distinguish Disruptive Technology Innovation From Disruptive Marketing Innovation!

It is necessary to distinguish between disruptive technology innovation and disruptive marketing innovation, since there is no perfect interaction an...
Usage (application)2 Distinct Capabilities...
 
 
 

How to Detect Consumer Needs that are Unmet?

In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. Eyring, Mark W. Johnson, and Ha...
Usage (application)Product Innovation, New Product Development, Innovation Strategy
 
 
 

Key Challenges of Internet Age for Management and for Product and Service Development

The Internet age represents a huge challenge for most businesses. Why?
  1. Because the Internet, wireless devices such as mobile phones in co...
    Usage (application)R&D, Product Development, Service Development, Strategy, Marketing, Innovation, Visioning
 
 
 

Recent Innovation Trends | New Innovation Types

Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the last decade. These recent inno...
Usage (application)Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
 
 
 

How to Think Differently in Innovation?

Strategy is always related with risk, due to market volatility. Also todays volatility is increasing very fast. So innovate thinking is a must...
Usage (application)How to Be Innovative, Innovative Thinking
 
 
 

How to Lead an Innovation Team

In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strategy+business, Autumn 2008, Issu...
Usage (application)Best Practices, Innovation Team Management
 
 
 

Innovating by Reconsidering Value Delivery

When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of the perspectives is how compa...
Usage (application)Fundamental Innovation
 
 
 

Creating Organizations to Produce Breakthrough Innovations

Since 50 years, the Pentagons Defense Advanced Research Projects Agency (DARPA) has been very successful in producing an incredible amount of breakth...
Usage (application)Best Practices, Critical Factors, Creating an Organization to lead Radical Innovation
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide information about past beha...
Usage (application)Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
 
 
 

Classes of Innovation | Sources of Innovation

TWO CLASSES OF INNOVATION
Innovation can be triggered or enabled by two broad classes:
  1. KNOWLEDGE PUSH: Innovation triggered...
    Usage (application)Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
 
 
 

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dealing with external disruptive ...
Usage (application)Innovation Management
 
 
 

Big-Bang Disruption

BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes.
Technological innovation lately started out from the low-end. Initially ...
Usage (application)Technological Innovation
 
 
 

What Makes a Company Innovative?

A futurethink 2006 Innovation Tracker Survey mentions:
- Ability to create a climate that continuously fosters innovation
- Creative think...
Usage (application)Innovation Best Practices, R&D Best Practices, Corporate Innovation
 
 
 

Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence

Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabilities, which are important le...
Usage (application)(Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
 
 
 

Predecessor of Christensen

The theory of Disruptive Innovation was actually not created by Christensen. It was described by Thomas Hugues, MIT Press in 1984 in the paper "The Ev...
Usage (application)Technology-driven Change Theory
 
 
 

How BOP Countries Can Disrupt Western Markets

After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disruptive innovation process init...
Usage (application)Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy
 
 
 

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the complexity of the design proce...
Usage (application)Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
 
 
 

Misunderstandings on the Concept of Disruptive Innovations

In their paper A Reflective Review of Disruptive Innovation Theory, the authors mention three misunderstandings on the concept of disruptive innovat...
Usage (application)Technology Innovation
 
 
 

Why Some Technology Revolutions Take Off and Others Don't

Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interests in an old paradigm will res...
Usage (application)Adoption of New Technologies
 
 
 

Geographic Dimension to Explain Disruptive Innovation in Emerging Countries

In the past, it was generally thought that the Western countries were the main sources of innovation while developing countries were seen as recipient...
Usage (application)Disruptive Innovation in Emerging Countries
 
 

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と比較した:  Product Life Cycle  |  Twelve Principles of the Network Economy  |  Bass Diffusion model  |  Ten Schools of Thought  |  Blue Ocean Strategy  |  Positioning  |  Innovation Adoption Curve  |  marketing mix  |  Forget Borrow Learn  |  4 Trajectories of Industry Change  |  Co-Creation  |  Three Dimensional Business Definition


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