변화관리 빙산모델 (Change Management Iceberg)

지식 센터

   

Wilfried Krüger의 변화관리 빙산모델의 설명.

목차

  1. 요약
  2. 포럼
  3. 모범 사례
  4. Expert Tips
  5. 자료
  6. 인쇄

Wilfried Krüger의 변화관리 빙산모델은 조직변화에 대한 핵심을 시각적으로 잘 나타내주고 있다. 장애물 다루기


빙산의 꼭대기

Krüger에 따르면 많은 변화관리 담당매니저들은 단지 빙산의 꼭대기 부분만을 고려한다고 한다 : 비용, 품질, 일정 (이슈관리).


빙산의 표면아래

그러나 수면아래에 변화와 실행관리라는 2가지 영역이 또 있다.

  • 인식과 신념의 관리,
  • 권력과 정치적 관리

어떤 종류의 장애물이 발생하는지, 어떤 종류의 실행관리가 필요한지는 다음에 달려 있다.

1. 변화의 종류

     - 표면의 부스러기에 불과한 하드한 것 (정보시스템, 프로세스 등).

     - 훨씬 더 심오한 소프트한 것 (가치, 마인드셋, 역량 등)

2. 적용되는 변화전략

     - Business Process Reengineering [BPR, 사업재구축]에서 것과 같이 혁명적이고, 극격한 변화

     - Kaizen[카이젠, 개선기법]에서 것과 같이 진화적이고 점진적인 변화


변화에 관련된 사람들

  • 반대자 (Opponents) 변화에 대해 일반적으로 부정적인 태도를 갖고, 특히 개인적인 변화에 대해 부정적인 행동을 하는 사람들. 가능한 한 그들의 마인드를 변화시키기 위해 인식과 신념의 관리를 통해 그들을 통제될 필요가 있다.
  • 촉진자 (Promoters) 반대로 긍정적인 태도를 지니고, 개인적으로 특정 변화에 대해 긍정적이다. 그들은 변화를 이용하며, 따라서 변화를 지지할 것이다.
  • 숨어있는 반대자(Hidden Opponents) 표면적으로는 변화에 대해 지지하는 것처럼 보이지만, 변화에 대해 부정적인 태도를 갖고 있다(기회주의자). 정보의 지원을 받는 인식과 신념관리로 그들의 태도를 변화시킬 필요가 있다.
  • 잠재적 촉진자 (Potential Promoters) 긍정적인 태도를 지니고 있지만, 특정 이유로 인해서 특정한 변화에 대해 확신을 갖고 있지 않다. 이러한 경우에는 권력과 정치적 관리가 적절한 것으로 보인다.

변화를 다루기

Krüger는 일반관리(general management )는 변화를 관리해야 하는 영구적인 과제와 도전을 갖고 있다고 말한다. 피상적인 이슈관리는 단지 표면아래로 수용되고 마는 수준의 결과만을 달성할 수 있을 뿐이다. 변화관리의 기초는 대인적이고 행동적인 영역과 규범적이고 문화적인 영역에 있으면, 권력과 정치적 관리와 인식과 신념의 관리에 종속된다.

변화 관리 빙산

기사: Wilfried Krüger - Implementation: the Core Task of Change Management, CEMS Business Review, Vol. 1, 1996

참고도서: Michael A. Beitler - Strategic Organizational change -

참고도서: Linda Ackerman Anderson, Dean Anderson - The Change Leader's Roadmap -


변화관리 빙산모델 포럼
  Achieving Change at the Individual Level
It is a known fact that in order to have an effective change implementation at the organisation level you need change at the individual level. Every individual aspiring to implement change spends his energy in the form of planning, debating, deciding...
     
 
  Why You should Embrace Change
Wildebeest that travel thousands of miles every year to get to water during the dry season will walk in a windy pattern a lot of the time. In fact, when they move around across the plains, they will continuously assess the environment they are in rig...
     
 
  Create Involvement and Communicate the Strategic Need to Change
Changes in general are difficult and, in most cases, we live them more like a threat than an opportunity. As we all know, these resistors are not random, but part of the deep survival mechanism that humans have developed over thousands of years.
...
     
 
  Avoiding Resistance to Change
There will always be change from time to time and management and staff apprehension will always be part of the issues to be dealt with.
Fear, guilt, threat, doubt and and all other motives fo...
     
 
  Checking Team Alignment: T4
I've recently piloted a strength-based approach to change using a free on-line tool combined with an appreciative approach. Initial output is very rich and teams are engaged.
Heres the...
     
 
  Who Moved my Cheese?
The book 'WHO MOVED MY CHEESE' is a very good book for management student.
Who Moved My Cheese was published in 1998. A parable written by Spencer Johnson which describes change in ones work and life. Who Moved My Cheese was included in the N...
     
 
  Overcoming Resistance? The Rapid Results Method by Schaffer
I have recently come across the interesting "Rapid Results" method of implementing change by Robert H. Schaffer ('Rapid Results!' (2005)).
A Rapid Results (RR) Project, in short, is an adrenaline-charged change, fast-moving, exciting, energizing...
     
 
  The Role of Conflicting Interests in Change Management
One reason change management in the private sector is complex is in the competing interests from owners, existing employees and patronage in the system....
     
 
  Dealing with Change is Not Always Problematic
I think there's a degree of over complexity here. In many instances humans do cope well with change, most usually when such change is under their control or when external influences are compatible with those things that genuinely motivate us -...
     
 
  Human Factors in Change Management
An important aspect of change management processes is human factors --- reactions to implementation which for both individuals and groups occur in phases. These can be laughing at the change, resisting it, accepting it, then taking it for gran...
     
 
  What are the Future Trends in Managing Organizational Change?
I am trying to findout what would be the future trends of managing organizational change, what they would be?...
     
 
  The Usefulness of Iceberg to Management?
What is the usefulness of the organisational iceberg model to the managers?...
     
 
  6 Images of Managing Change (Palmer, Dunford and Akin)
Palmer, Dunford and Akin provide vision and direction for managers to think about their role in managing organizational change. They suggest that during the course of a change the following 6 Images of Managing Change (roles) are in pla...
     
 
  Hidden Resistance to Change
It is very important to recognize that the most powerful resistance does NOT come from those who openly disagree with you. For such people you can easily ague it out with them and know where the process need to be fixed or maintained. The most...
     
 
  Transparancy Needed in Change Management
I think everyone who is involved in change processes needs to practice "transparency" in a way to abstain from misunderstanding, mis-communication and building up trust.
Especially the management group must provide a clear picture to related sta...
     
 
  Is it Possible to Manage Change If the Right Approaches Are NOT Used?
Hi all, I've been focussing on this question for a week now and I find that unless if the right approaches, like that of implementing, communication and strategy are used, you end up creating problems which leave an organisation unable to manage chan...
     
 

변화관리 빙산모델 시그(SIG)


시그(SIG)

변화관리 빙산모델 교육 및 이벤트


교육, 세미나 및 이벤트 찾기


모범 사례 - 변화관리 빙산모델 프리미엄
  How to Make Employees LOVE Change?
Most of the discussions in this particular forum on the change iceberg are about RESISTANCE to change. My question is how to make people LOVE change... Why not create and exploit that situation? And what are the best options and approaches to ...
     
 
  What Leadership Style Reduces Resistance?
The importance of employees being committed to change cannot be underestimated nowadays, since more and more organizations are operating in a dynamic environment, both internally and externally.
How should leaders behave so as to maximize commit...
     
 
  Reasons and Motives to Resist Change
I'm trying to collect a list of all motives for resistance to change by employees.
Henk Kleijn and Fred Rorink in their book 'Change management' indicate that there are multiple psychological motives for showing resistance by employees or manage...
     
 
  What Punishment for Unwilling Employees?
My question is this: when an organization wants to bring change in the organization, we know that if employees are in favour of the change then we reward them and if they are not then they are punched.
So in what way we punish those employees...
     
 
  Bad Change Management Examples
Who can share a live example of a company implementing change management miserably? What went wrong and why? Thanks!...
     
 
  What are the Reasons for Change?
Why do we really need change in the first place? What are the sources / reasons for the need to change?...
     
 

Expert Tips (ENG) - Change Management Iceberg 프리미엄
 

I'll never use the term 'Resistance to Change' again

I am working as a change manager in a German IT company. Somebody advised me the other day to read an article about resistance to change by Jeffrey an...
Usage (application) : Resistance to Change is a Defensive Attitude...
 
 
 

Addressing Concerns Against Change and their Remedies

According to Ken Blanchard in the article Mastering the Art of Change (Training Journal, January 2010), it is important for leaders to address the f...
Usage (application) : Change Management, Organizational Change, Turnaround Management
 
 
 

Personal Networks of Successful Change Agents

Organizational change is often difficult to achieve because it disturbs the hierarchical structures and the way to accomplish things. For this reason ...
Usage (application) : Leading Major and Minor Change Initiatives
 
 
 

Leadership Strategies for Change

In response to the high rate of change failure, Ken Blanchard and his team have developed the Blanchard Leading Through Change program, in whic...
Usage (application) : Initiate, implement, develop and sustain change
 
 
 

Understanding Why Resistance Occurs

The concept of bases of social power is very important for organizations in the context ...
Usage (application) : Why Acknowledging the Power of Employees is Important
 
 
 

Key Success Factors when you're Designing your Change Management Program

In their article "Making Change Happen, and Making It Stick" (published in the online edition of strategy+business, December 20, 2010), Ashley Harshak...
Usage (application) : Best Practices, Change Management, Organizational Change
 
 
 

What Change Agents Should I Use?

When choosing between internal or external change agents, organizations should consider following advantages and disadvantages of each o...
Usage (application) : Change Management, Organizational Change, Turnaround Management
 
 
 

The Need to Communicate the REASONS for Change

1072 survey contributors commented on how improve their chances of thriving, by communicating in ways that build trust and engage people. For these co...
Usage (application) : Change Management
 
 
 

Critical Leadership Skills

In order to tackle all six stages of concern mentioned by Ken Blanchard in the article Mastering the Art of Change (Training Journal, January 2010),...
Usage (application) : Tackling the Six Stages of Concern
 
 
 

Role of Recruiting in Organization Culture So Hard? The ASA Model (Schneider)

Why is changing an organization culture so difficult? Because, once it is established, a culture has the tendency to strengthen itself, become more ho...
Usage (application) : Organization Culture, Culture Change, Corporate Culture, Change Management, Recruitment
 
 
 

Assessing the Risks of Change and the Organizations Capacity for Change

In their book "Transforming Public and Nonprofit Organization Stewardship for Leading Change", James Edwin Kee and Kathryn E. Newcomer argue that th...
Usage (application) : Leading Change
 
 
 

Six Crucial Mind Shifts for Strategy Execution / Implementation

Speculand (2009) suggests six mind shifts that people should consider when they're implementing new strategies in organizations. These are outlined an...
Usage (application) : Change Management, Strategic Change, Resistance to CHange, Strategy Implementation
 
 
 

Strategic Change: Why, What, When, Who and How

If we need to change strategically, we need to think about why, what, when, who and how:
- Why do we want to change? - the constraints imp...
Usage (application) : Preparing Strategic Change
 
 
 

The 7C Framework for Successful Personal and Professional Change

In the article 'Managing Yourself: How to Embrace Complex Change", Brimm (2015) provides a framework of seven Cs that can guide one successfully thro...
Usage (application) : Personal Change, Professional Change, Personal Transition, Professional Transition, Embracing Change
 
 
 

The Role of the CEO in Strategic Change Initiation

In management literature the role of the CEO in formulating and implementing strategic change has often been emphasized.
An interesting view to s...
Usage (application) : Communicating Strategic Change
 
 

자료 - 변화관리 빙산모델 프리미엄
 

뉴스

변화관리 빙산모델
     
 

뉴스

변화관리 빙산모델
     
 

영화

변화관리 빙산모델
     
 

영화

변화관리 빙산모델
     
 

프리젠 테이션

변화관리 빙산모델
     
 

프리젠 테이션

변화관리 빙산모델
     
 

변화관리 빙산모델
     
 

변화관리 빙산모델
     

변화관리 빙산모델 관련개념 : 변화 모형 Beckhard  |  Changing Organization Cultures [조직문화의 변화]  |  Forget Borrow Learn 모형  |  Change Phases [변화 단계]  |  Appreciative Inquiry [감상적 조사법]  |  Positive Deviance [긍정적 일탈]  |  DICE 모델  |  Force Field Analysis[역장 분석]  |  Core Group Theory [핵심그룹 이론]  |  Bases of Social Power [사회적 권력의 기초]  |  MSP 프로그램 선정기법  |  PMMM 프로젝트관리 성숙모델  |  계획된 행동  |  Business Process Reengineering [BPR, 사업재구축]  |  Kaizen[카이젠, 개선기법]  |  Dimensions of Change [전략적 변화의 영역]  |  Seven Habits [성공하는 사람들의 7가지 습관]  | Levels of Culture [조직의 문화수준]  |  RACI 챠트


다른 페이지로 이동: Change & Organization [변화와 조직]  |  의사소통과 기법들  |  인적 자원  |  리더십  |  프로그램과 프로젝트 관리


관리 방법, 모형 및 이론

Special Interest Group Leader

여기에 당신


12manage소개 | 광고 | 12manage링크하기 | 개인정보보호 | 이용약관
Copyright 2016 12manage - 경영 이러닝 커뮤니티. V14.1 - 마지막 업데이트: 26-9-2016. 모든 상표권은 소유자에게 있습니다.