Brand Asset Valuator



測定のブランドの価値。 Young & RubicamのBrand Asset Valuatorの説明。


  1. 要約
  2. フォーラム
  3. ベストプラクティス
  4. Expert Tips
  5. リソース
  6. 印字

Young & RubicamのBrand Asset Valuator広告代理店Young & RubicamのBrand Asset Valuatorは4つの広い要因の適用によってブランドの価値を測定する。


  1. 微分。 微分は競争相手と区別されるブランドのための機能である。 ブランドはできるだけ独特なべきである。 ブランドの健康は消費者に約束の区別一組の区別をを提供することによって造られ、維持される。 そして価値にてこ入れするそれらの約束の提供によって。
  2. 関連性。 関連性は大きい消費市場の区分へブランドの実際のおよび感知された重要性である。 これは消費者にブランドの個人的な妥当性を正確に測り、世帯の浸透(ブランドを購入する)世帯のに強くパーセント結ばれる。
  3. 尊重。 尊重はブランドの育つか、または低下の人気についての感知された質および消費者認識である。 ブランドは約束を守るか。 マーケティング担当者のブランド建物の活動への消費者の応答は2つの要因の彼の認識によって運転される: 質および人気。 両方とも国によって変わり、培養する。
  4. 知識。 知識は消費者のブランドの意識およびアイデンティティの理解の範囲である。  意識はブランドについて親密をこと消費者ブランドの分け前示すか意味するか何を、水平になり。 ブランドの本当の知識はブランドの建物を通って来る。


Brand Asset Valuatorの調査

毎年20.000のブランドについてのデータを含んでいる調査は、Brand Asset Valuatorに基づいて、行なわれる。 それは44ヶの国の230.000人の被告上のの意見に基づいている。

本: Inside the Minds: Leading Advertisers -

Brand Asset Valuator フォーラム
  How to Calculate the Return on Social Media Marketing?
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  Brand Asset Valuator Questionnaires
I am looking for Brand Asset Valuator questionnaires? Thanks....
  Looking for Questionnaires for Assessing Brand Awareness
Dear all, I am working on a marketing project where I need to assess the perceptions of a brand and the brand awareness for a high-tech product/software. I am looking for any questionnaire for assessing brand perceptions in any kind of market ...
  Brand Asset Valuator Strategies
By analyzing the scores of the Brand Asset Valuator variables (differentiation, relevance & knowledge, esteem) a brand manager can easily make strategies to turn the performance of brands in the right direction... thanks....
  Measuring Brand Perceptions and Brand Value
Brand Perceptions and Value Measurement through Media Content Analysis (purely on news) would likely to be the most objective measurement as it is conducted through analizing of what is being talked about your brand in the media and level of p...
  How to Deal with Brand Neophobia?
Daniel Goldstein of London Business School says in HBR 03-2007 that research shows that customers may prefer a recognized brand even when it has clear shortcomings - even if it's dangerous.
He calls this Brand Neophobia (avoidance of the new). T...

Brand Asset Valuator 特別興味グループ


Brand Asset Valuator 教育とイベント


ベストプラクティス - Brand Asset Valuator プレミアム

Expert Tips (ENG) - Brand Asset Valuator プレミアム

Pitfalls of International / Global Brands

Consistent with current trends in globalization, international firms have concentrated their efforts on t...
Usage (application)Brand Portfolio Management, Brand Valuation

Global Branding Best Practices

In order to increase brand value, multinational organizations should focus on global branding programs, as these programs can lower marketing c...
Usage (application)Global Branding, Brand Valuation

How to Build a Brand in China

Based on data about Chinese consumers expectations, Paul F. Nunes, Susan A. Piotroski, Lay Lim Teo and R. Michael Matheis are offering following ...
Usage (application)Brand Development, China, Best Practices

What are Attributes of Strong Brands?

In the article The Brand Report Card (Harvard Business Review, January 2000), Kevin Lane Keller argues that the worlds strongest brands shar...
Usage (application)Brand Management, Brand Valuation

Where to Focus on in your Branding?

Nowadays, many brands mean little to consumers, as most competing brands are essentially the same for them. As a result, it is increasingly hard to cr...
Usage (application)Best Practices, Brand Management, Brand Valuation

Generic Traits of a Good Brand

A good brand displays nine traits:
1. It drives shareholder value.
2. Top executives support the branding effort, marketing people ma...
Usage (application)Brand Management, Checklist

The 5th Factor in Y & R Brand Asset Valuator

The initial Brand Asset Valuator framework is based on 4 factors that determine the value of a brand and is a static model.
However continuous ch...
Usage (application)Branding, Brand Valuation, Brand Management

How to Divest 2nd Tier CPG Brands?

On top of the value of each individual brand comes the value of brands combined whith eachother. Bahadur, Landry and Treppo of consultancy firm BAH gi...
Usage (application)Brand Portfolio Management, Freeing up Resources for Main Brands, Brand Valuation

How to Assess the Remaining Potential and Vitality of an Old Brand?

BAH consultants Nikhil Bahadur and John Julliens have developed a tool to assess the remaining potential and vitality of an old product line or bra...
Usage (application)Branding, Valuation

Main Factors to Determine the Strength of a Brand

Sometimes its useful to look at things from a higher level of aggregation. Rishi Dhir, senior consultant, says there are basically three factors which...
Usage (application)Brand Valuation

Generic Implementation Steps of a Global Brand

Firms that want to build global brands should take following 10 steps:
1. Involve the CEO and board to provide top-down guidance.
2. ...
Usage (application)Global Brand Development, Best Practices

Three Dimensions in How Global Brands are Evaluated by Consumers

Holt et al. (2004) researched how people evaluate and value global brands. They found out that 3 main characteristics are critical in the evaluation o...
Usage (application)Global Branding, Corporate Reputation, CSR, Globalization

リソース - Brand Asset Valuator プレミアム


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Brand Asset Valuatorをと比較した: Reputation Quotient  |  Brand Personality Dimensions  |  Brand Identity Prism

経営ハブに戻る: 方針決定と評価知識と無形財産マーケティング


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版権 2016 12manage - 幹部ファーストトラック。V14.1 - 最近の更新: 23-10-2016。所有者別の全 tm 名。