브레인스토밍

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그룹 활동을 통한 새로운 아이디어 생성. 브레인스토밍의 설명.

목차

  1. 요약
  2. 포럼
  3. 모범 사례
  4. Expert Tips
  5. 자료
  6. 인쇄

프로세스 브레인스토밍 브레인스토밍 (두뇌폭풍) 방법은 혁신 또는 개선을 위한 새로운 아이디어를 찾기 위하여 임시로 마련한 회의에서 주로 활용되는 반 구조적인 창조적인 그룹 활동이다. 문제와 그 해결방법에 대해 제안된 아이디어가 항상 유용한 대안이 아니더라도, 가능한 많은 아이디어를 제안하도록 참여한 구성원을 독려하도록 한다. 브레인스토밍을 하는 의도는, 그룹활동을 통해 참가자가 개별적일 때보다 더 높은 수준의 창의성(시너지 효과)을 얻고자 하는데 있다.


브레인스토밍 규칙

성공적인 브레인스토밍 회의를 위한 3가지 중요한 규칙:

  1. 이상한 아이디어일지라도, 가능한 많은 아이디어를 제안하도록 참가자들을 독려한다(나쁜 아이디어는 없다).
  2. 회의가 끝나기 전까지는, 제안한 아이디어에 대해 어떠한 판단도 내리지 않은다. 긍정적이든 부정적이든.
  3. 각각의 아이디어를 갖고, 다양한 조합과 시도를 하도록 참가자들을 독려한다.

브레인스토밍 힌트

성공적인 브레인스토밍 회의를 위한 몇몇 힌트 :

  • 경험있는 회의진행자의 활용. 필요시 외부인사.
  • 1명을 지정하여 회의에서 제안된 모든 아이디를 기록한다.
  • 메모를 할 수 있는 플립챠트를 준비한다. 이것은 회의의 끝부분에 학습 및 평가를 가능하게 해준다.
  • 토론의 주제를 정확히 확인한다 (회의를 문제에 집중할 수 있도록 유지한다).
  • 1개의 회의 참가자는 8-10명을 넘지 않도록 한다. 참가자가 더 많을 경우는, 회의그룹을 나누어 진행한 후에, 서로 공유하도록 한다.
  • 1명은 모든 아이디어를 적는다.
  • 2단계에서 모든 아이디어를 평가한다 : A: 기준을 정한다. B: 기준에 따라, 각각의 점수를 매긴다.
  • 브레인스토밍 회의의 끝부분에서, 아이디어를 실행하기 위하여 필요로 하는 조치를 토론하도록 한다. 이것이 복잡한 경우에는, 아이디어를 실행하는 방법에 관한 다른 브레인스토밍 회의를 한다.
  • 해결하고자 하는 문제를 명확하게 정의하고, 이를 충족시키는 기준을 준비한다.
  • 회의중에는 아이디어에 대한 어떠한 비판이나 평가도 금지한다. 비판은 참가자들이 아이디어를 제안할 때 부정적으로 작용한다. 이것은 창의성을 막고, 좋은 브레인스토밍 회의를 위한 자유로운 운영을 방해한다.
  • 참가자들이 열정적이고, 무비판적인 태도를 취하도록 독려한다.
  • 가장 조용한 참가자를 포함하여, 모두가 아이디어를 개발하고 기여할 수 있도록 노력한다.
  • 참가자들로 하여금 브레인스토밍 회의가 재미를 느끼도록 한다.
  • 가능한 한 많은 아이디어를 제안하도록 독려한다. 실용적이든 않든 모든 아이디어는 환영한다.
  • 창의성은 환영한다.
  • 참가자들이 너무 오랫동안 생각을 하지 않도록 한다.
  • 다른 참가자들의 아이디어를 발전시키거나, 활용하여 새로운 아이디어를 제안하도록 독려한다.

브레인스토밍의 효과

브레인스토밍이 전세계적으로 70년 이상 사용되어온 방법이지만, 새로운 아이디어를 창안하는 효과에 대해서는 논란이 있다. 브레인스토밍은 짧은 시간내에 많은 아이디어를 생성하는데 가장 효과적이다. 또한 그룹 프로세스를 통해, 기존의 아이디어를 평가하는 것은 효과적이다. 그러나 (영리한) 개개인이 훌륭하고 원천적인 아이디어를 더 잘 창안한다고도 한다.


참고 도서: Michael Michalko - Thinkertoys (A Handbook of Business Creativity) - [번역서] : 아무도 생각하지 못하는 것 생각하기

참고 도서: Jason Rich - Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results -


브레인스토밍 포럼
  Learning Canvas 3.0 for Brainstorming
The Learning Canvas (Alexandre Magno, "How Creative Workers Learn") might be useful as a tool for brainstorming sessions.
Since brainstorms meetings do not exclude any idea or judge any suggestions that come up from the team, normally many ...
     
 
  How to Measure the Effectiveness of Brainstorming Sessions?
Time and time again research shows that in general meetings are only 40% effective, with the rest of it being non-value adding activities. How can we measure the effectiveness of a brainstorming session just run? (Understanding such issues as product...
     
 
  Use Six Thinking Hats to Structure Brainstorming Sessions
I suggest using the Six Thinking Hats method to organize thinking in a brainstorming session:
1. Start by wearing a Blue hat as a facilitator and explain the purpose of the session and the meetin...
     
 
  Brainstorming: an Outlet for Hidden Ideas and Submerged Suggestions
Brainstorming is a platform for free suggestions and a democratic way of solving completed complex problems in any industry. This creates an opportunity for hidden ideas to come to fore.
The members feel elated and recognized for being in brain...
     
 
  Suggestion Boxes | Suggestion Schemes
I view brainstorming as a collection of 'suggestions' within a small group inside the four walls.
In our factory we had a "suggestion scheme". Suggestions were invited from the workmen on product development, means to enhance productivity, bette...
     
 
  Meeting Types: Proposing Something New or Building on Another Idea?
Theres a relationship between two initiating behaviors and meeting success, namely, proposing putting forward new ideas, and building als...
     
 
  The Paradox of Brainstorming
Sadly, in most organisations that I have consulted to or worked in the managers leading brainstorms have not actually conducted them properly. Too often they have descended into untimed, chart lists and discussions where creativity has been the first...
     
 
  Network Brainstorming (via Internet)
Network brainstorming (on the Internet) (electronic brainstorming) is as a process much more difficult than the traditional process conducted in one room:
- Members of the group don't recognize and understand each other easily.
...
     
 
  Brainstorming Outcome: the Next Step
Brainstorming is a creative strategy where individuals can squeeze their brains to think out of the box and obtain something novel with the rest of the team. After the brainstorming session is done, one way to proceed is to classify the ideas ...
     
 
  Use Brainstorming as a New Leader
I used brainstorming sessions to generate ideas and also to get to know how my team thinks. When you're a new leader of an organization, get the team together and brainstorm about what needs to be improved and how to do it.
It is one way ...
     
 
  Brainstorming - Dealing with Excess of Information
My latest brainstorming meetings for SWOT analysis generated more (much more) material than I expected, directed to several companies areas.
I have now a great deal of information to treat.
Is there a special method to solve this issue?
...
     
 
  Outsourcing Brainstorming
Here is a new tool for your team: get ideas in time for tomorrows meeting. Use a great new crowdsource service. Accesses thousands of brilliant minds. ideaconnection.com/contests/ ...
     
 
  Branstorming session - No more Purpose - Time to stop.
A brainstroming session serves no more purpose when and after the particpants have nothing to say anymore about the issues at hand. It is then time to stop....
     
 
  Combine Brainstorming with Cause and Effect Diagram (Ishikawa)
I find that combining Brainstorming with a Cause and Effect Diagram (Ishikawa) helps to generate ideas while the structure of the diagram helps to keep the ideas flowing. If the team comes to a...
     
 
  Brainstorming is Team-building
Agreements on management issues and approaches strengthen team-spirit and enhance common values.
Differences in management issues and approaches when positively taken for the good of an organization create respect and tolerance....
     
 

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모범 사례 - 브레인스토밍 프리미엄
  Examples of Ground Rules. Tips for Facilitators
What are Ground Rules?
When you're going to participate in some form of group activity, it's a good idea to agree beforehand upon some rules all participants must follow. Such agreements are called: Ground Rules (GR).
GR are the stan...
     
 
  Start Brainstorming Process Individually, Then Move to Group Process
When people work as a group to brainstorm it limits novelty to start as a group to early. People censor what they believe a group will accept (Groupthink).
Research has found that brainstorming ought ...
     
 
  Store your Brainstorming Ideas - They May be of Use Later
During brainstorming sessions, varied thoughts come out of the team which can be co related to "ideas" captured earlier. An idea that was conceived a year back, may serve as a baseline for today 's topic.
So keep ideas, store them, so you can re...
     
 
  Do a Brainstorm Session to Make (or Prepare for) Major Decisions
It is adviseable to conduct a branstorm session before any big project for an effective decision making. In my long years of industrial experience I have found it is useful and wise to do brainstorming before taking any major decision.
The memb...
     
 
  Conditions for Brainstorming
A good brainstorming session is possible only if all the participants are:
1. Respecting each other and
2. Follow the etiquette of discussion, i.e. listening to the others without interrupting them when they are speaking....
     
 

Expert Tips (ENG) - Brainstorming 프리미엄
 

What to do if your Brainstorm Process Got Stuck?

Also refered to as: 'Negative Brainstorming'. You reword the problem to how to create it, and then work towards the solution.
This variant can be...
Usage (application) : Brainstorming session did not provided enough good ideas
 
 
 

Variations of Brainstorming

* Brainwriting / Nominal Group Technique:
This technique can be used to ensure that each participa...
Usage (application) : Creative thinking, Decision-making, Brainwriting, Nominal Group Technique, Group Passing Technique, Team Idea Mapping
 
 
 

The Advantages of Group Decision-Making

The benefits of group decision-making include:
- Synergy: Group decisions tend to combine and improve on the knowledge of the grou...
Usage (application) : Group Decision-Making
 
 
 

Evaluating Ideas

Princeton Creativity Research has developed the following 12 steps checklist to accurately evaluate ideas:
1) Have you considered all advantages o...
Usage (application) : Checklist to Evaluate Ideas
 
 
 

The Disadvantages of Group Decision-Making

The drawbacks of group decision-making include:
- Longer time frame: Groups generally need more time to make decisions than individ...
Usage (application) : Group Decision-Making
 
 
 

Determining the Relevance of Ideas

When you need to distinguish what is relevant from what is not, it can be useful sometimes to start understanding and listing what is and what ...
Usage (application) : Brainstorming
 
 
 

Increasing the Quality of the Ideas in Brainstorming

In order to generate better ideas from your brainstorming sessions, Kevin P. Coyne and Shawn T. Coyne ("Seven Steps to Better Brainstorming", McKinsey...
Usage (application) : Better Brainstorming
 
 
 

Advantages of Brainstorming

* Facilitates the generation of innovative ideas and improvements, as well as the finding of unusual solutions to problems.
* Can be used, when ...
Usage (application) : Creative thinking, Decision-m.
 
 
 

Problems with Group Brainstorming. Resolutions

Empirical research has shown that group brainstorming is only about half as effective as individual brainstorming due to problems as distraction, comm...
Usage (application) : Group Creative Thinking, Group Brainstorming, Group Decision-making
 
 
 

Brainstorming Sensitive Issues / Brainstorming Avoiding Groupthink

Cardstorming is a creativity tool, similar to Brainstorming, allowing people to share ideas. It can be used as an alternative to brainstorming ...
Usage (application) : Brainstorming Variants, Brainstorming
 
 
 

Affinity Diagram Technique

Affinity diagrams offer a special way of structuring brainstorming sessions. This technique allows groups of employees to organize ideas, show ...
Usage (application) : Structuring Brainstorming
 
 
 

Disadvantages of Brainstorming

* Very dependent on the contribution of the participants.
* Most of the resolutions are very often unusable (more than 90%).
* Risk of get...
Usage (application) : Creative thinking, Decision-m.
 
 
 

The Role of Diversity in Personal Traits on Innovation and Innovativeness

New research by Hewlett, Marshall and Sherbin proves that diversity (of personal and team traits) drives innovation and fuels market growth, although ...
Usage (application) : Innovation, Increasing Organizational Innovativeness
 
 

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비교:   Groupthink [집단 사고]  |  Spiral of Silence [침묵의 나선형 이론]  |  특성요인도 [Cause and Effect Diagram]  |  Mind Mapping[마인드 매핑]  |  Six Thinking Hats [6색깔 모자 기법]  |  Belbin 팀 역할  |  Metaplan[참여식 교수방식]  |  스테이지 게이트모델 [Stage-gate]  |  Scenario Planning [시나리오 플래닝]  |  게임 이론   |  Root Cause Analysis [근원분석]  |  Dialectical Inquiry [변증법적 연구]  |  Analogical Strategic Reasoning [유추적 전략추론]  |  Theory of Constraint[제약이론]  |  Force Field Analysis[역장 분석]  |  Catalytic 메커니즘  |  Johari Window [조하리 창]  |  Delphi Method[델파이 방법]  |  피라미드 원리  |  가치공학


경영 페이지로 이동: Change & Organization [변화와 조직]  |  의사소통과 기법들  |  의사결정과 가치평가  |  전략


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Copyright 2016 12manage - 경영 이러닝 커뮤니티. V14.1 - 마지막 업데이트: 1-10-2016. 모든 상표권은 소유자에게 있습니다.