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Brainstorming |
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Generating new ideas in a group activity. Explanation of Brainstorming. |
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Brainstorming RulesThree major rules for a successful brainstorm session are:
Brainstorming hintsSome hints for a successful brainstorm session are:
The effectiveness of brainstormingAlthough brainstorms are used frequently worldwide for over 70 years, the effectiveness of them for generating new ideas is debatable. Brainstorms are most effective to generate a lot of ideas in a short timeframe. Group processes are also effective for evaluating existing ideas. However (bright) individuals are said to be better at creating original and higher-quality ideas.
Book: Michael Michalko
- Thinkertoys (A Handbook of Business Creativity) -
Book: Jason Rich
- Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable
Results -
Brainstorming Special Interest Group
Brainstorming Forum
Brainstorming Education & Events
Compare: Groupthink | Spiral of Silence | Cause and Effect Diagram | Mind Mapping | Six Thinking Hats | Belbin Team Roles | Metaplan | Stage-Gate | Scenario Planning | Game Theory | Root Cause Analysis | Dialectical Inquiry | Analogical Strategic Reasoning | Theory of Constraints | Force Field Analysis | Catalytic Mechanisms | Johari Window | Delphi Method | Pyramid Principle | Value Engineering
Return to Management Hub: Change & Organization | Communication & Skills | Decision-making & Valuation | Strategy
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| ● MS Mokwena (South Africa) | Brainstorming - when ideas run dry | "Acknowledgemet of the potential of thinking in others is important. Have a plan of what you want out of the session. Stimulate thinking (Scenarios creation) or if you do not have the ability to do so, get someone with the potential to do it. Get what you want and move onto the next step, do not make it boring, your team might turn negative towards the exercise." | |
| ● (India) | Brainstorming in India | "This is an age old practice in India: we ask the youngsters for their opinion and finally the most senior person gives his/ her opinion so that the youngest is not hoodwinked and the eldest gains an insight about the 'people's pulse'." |
| ● (Palestine) | Brainstorming | "When it ends up that a person has nothing to say he is out of ideas and so its worthless to continue the issue with that one. So stop." | |
| ● Anthony Belon (Malaysia.) | Brainstorming is in between Mindstorming and Blamestorming | "Before Brainstorming, it is normal for participants to ondergo Mindstorming (searching for ideas within self). After Brainstorming, Blamestroming can and may occur (putting blame on others)." |
| ● (Kenya) | Brainstorming is indeed Team-Building | "Collective responsibility in management brings out the spirit of teamwork, uplifts colleagues' morale, creates trust and a thriving environment to do business. It shows that you value each other and that's what human beings expect from others so as to give their best." |
| ● (Malaysia) | Purpose of Brainstorming | "Differences in opinions expressed during a brainstorming session are expected and normal outcomes. The differences can become difficulties when participants misunderstand the purpose(s) of such brainstorming. Brainstorming is a process of team building - to have one common achievable organizational objective in the midst some differences in management approaches." |
| ● Shrikar (India) | Reverse brainstorming | "It is a fine extrapolation of the principle " whatever can go wrong, will go wrong" with a suffix - " So what can it be? " I wouldn't call it destructive mentality but '360 degrees apprehension' mentality. You must have a team of fellows good in this skill to anticipate the unanticipated." | |
| ● Koen (Belgium) | Reverse brainstorming | "Great tip. Paradoxical interventions always release a lot of positive energy. I would set it as a groundrule for the faciliation of the session, that nobody should turn to actual situations with regard to the defined problem and start to "blamestorm" ( A method of collectively finding one to blame for a mistake)." |
| ● Alan (UK) | Thanks for the Brainstorming tip | "Thanks Umang for this tip on inverse brainstorming." | |
| ● Maurice (England) | Why Inverse Brainstorming? | "I’m struggling to understand the need for ‘inverse brainstorming’. As I understand it, this approach takes some ‘system’ that is working without any problems and ‘brainstorms’ in how many ways this ‘system’ (that doesn’t currently have any faults) could fail (i.e. develop faults). I’m unclear on how this is different from “Reverse Brainstorming” (Which asks the question “In how many ways can this idea/option fail?”) Reverse Brainstorming is the penultimate phase of ‘Brainstorming’. It identifies potential weaknesses / risks as counters to those ideas/options that have met the selection criteria." |
| ● (Malaysia) | E-Brainstroming | "E-Brainstorming? I do not have any experience. Suffice to ask: are you referring to using video-conference technique? I think it far too expensive to do so. Besides what is the need for such e-brainstorming? You might consider using chat room method for brainstorming." |
| ● Eva (UK) | Brainstorming Types | "Hafiz, If you are missing certain types, why don't you submit these types via this forum instead of asking why they are not there?" |