BCG 매트릭스

   

시장 점유율과 시장성장율에 기반한 포트폴리오 관리. BCG 매트릭스의 설명. ('70)

BCG 매트릭스 방법은 가장 유명한 포트폴리오 관리도구이다. 그것은 제품의 라이프 사이클 이론에 근거한다는 것이다. Boston Consulting Group에 의해 70년대 초에 개발되었다. BCG 매트릭스는 하나의 사업단위의 제품 포트폴리오에서 어디에 우선권을 부여해야하는지를 결정하는데 사용될 수 있다. 장기적인 가치창출을 확신하기 위해, 기업은 현금투입을 필요로하는 높은 성장율을 가진 제품과 약간의 현금을 창출하는 저성장의 제품을 포함하는 제품의 포트폴리오를 가져야한다. Boston Consulting Group 매트릭스는 2가지 차원으로 구성된다 : 시장 점유율시장 성장율. 배경이되는 기본적인 아이디어는 : 만일 한 제품이 더 큰 시장점유율을 갖고 있거나, 해당 제품의 시장이 더 빨리 성장하고 있다면, 회사에게는 이로운 것이다.


BCG 매트릭스 BCG 매트릭스의 4가지 세그먼트

BCG 매트릭스상에 해당 제품을 위치시키면 한 기업의 4가지 사업영역을 얻는다 :

BCG 매트릭스와 획일한 전략 (ons size fits all strategies)

BCG 매트릭스 방법은 빈번하게 발생하는 전략적 실수들을 이해하는데 도움이 될 수 있다. 기업전체에 대해 일반 성장율 (년 9%) 또는9.5%의 자본수익율 같은 동일한 전략을 갖고 접근.

그러한 시나리오에서는 :

BCG 매트릭스의 다른 용도 및 이점

BCG 매트릭스의 한계

Boston Consulting Group 매트릭스의 몇몇 한계점은 다음과 같다 :

참고도서: Carl W. Stern, George Stalk - Perspectives on Strategy from The Boston Consulting Group -


BCG 매트릭스 포럼
  What Strategies can be used for Dogs?
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  What Strategies can be used for Question Marks?
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  What Strategies can be used for Cash Cows?
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  Differences Between BCG Matrix and Ansoff Matrix
The Boston Consulting Group (BCG) tool matrix is one of the tools used in product portfolio analysis. It's used to determine business growth opportunities and to decide on investment priorities. It's main axes are market growth versus market share.
     
 
  BCG Matrix: How to Research the Market Share and the Market Growth for each Business?
I am a management student at SWOSU in Oklahoma. I am having trouble on how to research companies to determine where they fit in the BCG Matrix.
What information do I need to look for and where to find a company's market share and the market gro...
     
 
  Distinction Between PLC and BCG Matrix?
What are the similarities and differences between the product life cycle and the BCG Matrix?...
     
 
  How Do I Place my Products / Services in the BCG?
Currently I'm trying to place the services of my company in the BCG matrix, and I have problems in theses aspects:
1. Should the products be placed by their relation of cost-benefit?
2. My core business moves around the handycapped p...
     
 
  Application of BCG Matrix in Forestry
Hello everyone, does anybody can help me with application of BCG matrix in forestry?
Currently I am working on a project and got a task to use BCG model to analize business portfolio of a forest company. From my point of view, the BCG model i...
     
 
  How to do BCG Plotting?
Hello everyone, I'm a little bit confused about how to plot products on to the BCG matrix? Should I:
[1] Look at the definitions of the animals and place products on to the graph depending upon what animal they most feel like
[2] Loo...
     
 
  Cash Cows Should Fund Stars in BCG Matrix
I think the cash cows should fund stars if they are cash hungry....
     
 
  BCG in Emerging or Fragmented Markets
The tool is really great, but how to use it in fragmented industries where there is a lack of information making almost impossible to make intelligent decisions.
For instance how would market growth rate or market share be calculated under such ...
     
 
  BCG Matrix: not in All Cases
The matrix does not consider the place of traditional/generic products that companies maintain in their product lines that may have had high market share and market growth in time past, but currently do not. Sometimes, companies just can keep ...
     
 
  Advantages and Disadvantages of Portfolio Planning Tools
What are the pros and cons of portfolio planning tools like the BCG Matrix or the GE/McKinsey matrix?...
     
 
  BCG Matrix and Continous Evaluation
Due to the highly dynamic environment in markets, the shelf life of any product or service is limited more by external factors than internal ones. Based on the above model, continuous evaluation of all products and services vs. the changing market sc...
     
 
  Not Useful for A Company Having Only One Product
A company entering the market with one product only, how they can use it for planning their strategies to promote its product or to compete with competitors having variety of products in the same industry? ...
     
 
  Direction of Arrow between Cash Cow and Star Incorrect?
I think the Cash Cow (with excess dollars) should fund the star which is cash hungry (high working capital needs). So I think the arrow should flow from the cash cow to the star....
     
 

BCG 매트릭스 시그(SIG)


시그(SIG)

BCG 매트릭스 교육 및 이벤트


교육, 세미나 및 이벤트 찾기


모범 사례 - BCG 매트릭스 프리미엄
  How to Calculate the Relative Market Share in BCG Matrix?
In one of my company products' portfolio we are the market leader and have 92% of the market share (the second largest company has only 6%).
To calculate the relative market share based on the BCG matrix, we need the market share and the largest...
     
 
  What Strategies can be used for Stars?
Related Learning
 
   
 
  BCG Matrix: Can Dogs be More Lucrative than Cash Cows?
Can someone support this statement with an example or a case study?
"Sometimes dogs can earn even more cash as cash cows"....
     
 
  Why the Quadrants of BCG Matrix are Named as Star, Dog, Cow, Problem Child
The BCG matrix's underlying assumptions are these:
(i) High market growth rate, by virtue of attracting competition, entails high resource usage for the firm;
(ii) High relative market share, by virtue of  
   
 
  10% Limit in Market Growth in BCG Matrix
Generally in the BCG Matrix, when the market growth is more than 10%, it would be considered a star. Can anyone explain why they have chosen the (fairly high) limit of 10%?...
     
 
  BCG Matrix is useless!
Totally useless (as a contemporary business tool)....
     
 
  Example BCG Matrix: Coca Cola & Pepsi Cola
The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi is always smaller than 1.
When the relative market share is smaller than 1, you will b...
     
 

Expert Tips (ENG) - BCG Matrix 프리미엄
 

Combine BCG Matrix (Market Share / Market Growth Rate) with a Margin / Market Growth Rate Matrix

It can be extremely useful to adapt the BCG Matrix to address a particular situation. Suppose you have plotted a portfolio of products in a firm in a ...
Usage (application) : Combining the Market Situation with Our Profitability
 
 
 

Pitfalls of Applying Portfolio Matrices

- Care should be taken to generate sufficent information (knowledge) and avoid many forms of cognitiv...
Usage (application) : Portfolio Management, Best Practices, Using BCG Matrix
 
 
 

BCG Matrix Revisited

In a recent research Steven E. Phelan, University of Nevada (Las Vegas) and Markus Venzin, Universit Bocconi (Milan), used a computational model to a...
Usage (application) : Improve BGC Matrix
 
 
 

Reasons for the Decline in Use of the BCG Matrix

Despite is one of the best known and persistent tools in strategic management, widely used during the decade 1972-82, the BCG matrix has entered the <...
Usage (application) : Limitations
 
 

자료 - BCG 매트릭스 프리미엄
 

뉴스

BCG 매트릭스
     
 

뉴스

portfolio management
     
 

영화

BCG 매트릭스
     
 

영화

portfolio management
     
 

프리젠 테이션

BCG 매트릭스
     
 

프리젠 테이션

portfolio management
     
 

BCG 매트릭스
     
 

portfolio management
     

BCG 매트릭스 관련개념 : McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]  |  ADL 매트릭스  |  Product/Market Grid [제품/시장 그리드]  |  스테이지 게이트모델 [Stage-gate]  |  Three Dimensional Business Definition [3 차원 사업 정의]  |  Relative Value of Growth [성장의 상대적가치]  |  Rule of Three [빅3 법칙]  |  Core Competence[핵심역량]  |  Bass Diffusion Model [Bass확산모델]  |  STRATPORT 모델  |  이윤풀 [Profit Pools]  |  PLC(제품 수명주기)  |  Blue Ocean Strategy [블루오션전략]  |  4 Trajectories of Industry Change [산업변화의 괘적모델]  |  Positioning [포지셔닝]  |  Strategic Types [전략 형태]


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  2. 포럼
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