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Analytical CRM |
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Capturing, analyzing and applying the knowledge about customers and ways to approach them, typically using databases, statistical tools, data mining, machine learning, business intelligence and reporting methodologies. Explanation of Analytical CRM. |
What is Analytical CRM? DescriptionAnalytical CRM is the part of Customer Relationship Management that aims at storing, analyzing and applying the knowledge about customers and about ways to approach customers, typically using databases, statistical tools, data mining, machine learning, Business Intelligence and reporting methodologies.
Customer knowledge consists out of:
This client information can be captured from the processes (sales, services,
finance, marketing) and channels (Multi
Channel Marketing) of the organization. Certain data can also be acquired
from external sources, such as market research data or address databases.
It is often advisable to store all client data centrally for the organization
to avoid 'multiple versions of the truth'. Client data should be actual, complete,
correct, unique (each client should be in the database only 1 time) and accessible
for those who need it when they need it. This is true a fortiori for companies
with a strategic Customer
Relationship Management philosophy.
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More information?12manage Premium may contain the following additional information about (the) Analytical CRM : - Expert Tips and Management Papers - More info - News and Videos on this method - More info |
Compare with Analytical CRM: Customer Relationship Management | Regression Analysis | Dynamic Regression | Exploratory Factor Analysis | Exponential Smoothing | ARIMA | Multi Channel Marketing | Business Intelligence | Operational CRM
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