Commercializzazione

   

Marketing. Metodi, Modelli e Teorie (A-Z)

Vendita


3C's Modello Ohmae

4 S del Web Marketing Mix Constantinides

7 P Booms Bitner

Activity Based Costing (Costo Basato sulle Attività) ABC ABM

ADL Matrice Arthur D. Little

Affiliate Marketing

Analytical CRM

ARIMA Box e Jenkins

Attribution Theory (Teoria della Attribuzione) Heider

Bass Diffusion Modello Bass

BCG Matrice

Benchmarking

Blu Ocean Strategia Kim

Bottom of the Pyramid (Base della Piramide) Prahalad

BPR Hammer Champy

Brand Asset Valuator

Brand Identity Prisma Kapferer

Brand Personality Aaker

Break-even Point (Punto di Pareggio o Break-even)

Breakaway Positioning Moon

Bricks and Clicks

Business Assessment Array

Business Intelligence

Business Process Reengineering (Riprogettazione del Processo di Business) Hammer Champy


Clicks and Mortar

Co-Creation Prahalad Ramaswamy Prahalad Ramaswamy

Co-opetition Brandenburger

Competitive Advantage framework (Schema del Vantaggio Competitivo) Porter

Core Competence Hamel Prahalad

Corporate Reputation Quotient (Quoziente di Reputazione Aziendale) Harris-Fombrun

Crisis Management (Gestione delle Crisi)

Cultural Dimensions (Dimensioni Culturali) Hofstede

Customer Relationship Management

Customer Satisfaction Modello di Kano

Database Marketing

Direct Marketing

Direct Response Marketing

Disruptive Innovation Christensen

Distinctive Capabilities (Capacita`Distintive) Kay

Dynamic Regression (Regressione Dinamica)

Exploratory Factor Analysis (Analisi Fattoriale Esplorativa)

Exponential Smoothing (Smorzamento Esponenziale)

Extended Marketing Mix 7P's

Five Forces (Cinque Forze) Porter

Framing Tversky

GE Business Screen

Groupthink (Pensiero di Gruppo) Janis

Growth Share Matrix (Matrice Crescita/Quota di Mercato) BCG


Hierarchy of Needs (Gerarchia dei Bisogni) Maslow

Industry Change (Cambiamento di Settore) McGahan

Industry Life Cycle (Ciclo di Vita del Settore)

Innovation Adoption Curve (Curva di Adozione della Innovazione) Rogers

Marketing Mix 4P 5P's McCarthy

McKinsey Matrice

Multi Channel Marketing

One-to-one Marketing

Operational CRM (CRM Operativo)

Operations Research (Ricerca Operativa)

PARTS Brandenburger

PEST Analisi

Portfolio Analysis (Analisi del Portafoglio)

Posizionamento Trout

Product Life Cycle (Ciclo di Vita del Prodotto) Levitt


Product/Market Grid (Griglia Prodotto/Mercato) Ansoff

Profit Pools (Centri di Profitto) Gadiesh, Gilbert

Quality Function Deployment Akao

Regression Analysis (Analisi della Regressione)

Relationship Marketing Levitt


Aggiungi un metodo/modello


Relative Value of Growth (Valore Relativo di Crescita) Mass

Reverse Positioning Moon

Rule of Three (Regola del Tre) Sheth

Scenario Planning (Pianificazione dello Scenario)

SERVQUAL Zeithaml

Simulation modeling

Stage-Gate Cooper

Stakeholder Value Perspective (Prospettive di Valore per gli Stakeholder)

Stealth (Positioning) Moon

Strategic Triangle (Triangolo Strategico) Ohmae

STRATPORT Larreche

SWOT Analysis (Analisi SWOT)

TDC Matrice Internet

Telemarketing

Theory of Constraints (Teoria dei Vincoli) Goldratt

Theory of Planned Behavior (Teoria del Comportamento Pianificato) Ajzen

Theory of Reasoned Action (Teoria della Azione Ragionata) Ajzen Fishbein

Three Dimensional Business Definition (Definizione Tridimensionale del Business) Abell

Total Cost of Ownership

Trajectories of Industry Change (Traiettoria di Cambiamento di Settore) McGahan

Twelve Principles of the Network Economy (Dodici Principii della Network Economy) Kelly

Value Based Management

Value Chain (Catena del Valore) Porter

Value Disciplines (Discipline del Valore) Treacy Wiersema

The Value Net Brandenburger

Value Profit Chain (Catena del Profitto) Heskett

Value Stream Mapping (Mappatura del Flusso di Valore)

più

 
Marketing Forum
  Marketing nella Crisi
Salve, vorrei sapere quali strategie di marketing dovrei usare in un periodo di crisi come questo? Come posso fare leva sul marketing per aumentare le vendite? grazie...
     
 
  Implementazione del Marketing
Formulare una strategia di marketing è una cosa, implementarla con successo è un altro! Chi conosce una buona teoria generica sull'implementazione del marketing, o ha un metodo o un modello per implementare una strategia di marketing? Grazie....
     
 
  Piano di Marketing - Elementi Chiave?
Quali sono gli elementi chiave di un piano di marketing? Meglio se basati su un esempio reale. Grazie per l'aiuto!...
     
 
  Cos'è il Marketing? (Kotler)
Philip Kotler ha detto: "Il vero marketing non è l'arte di vendere quello che si produce ma sapere cosa produrre. É l'arte di identificare e capire i bisogni dei clienti e creare soluzioni che soddisfano i clienti, portano profitti ai produttori e be...
     
 
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...
     
 
  Sales Strategies | Selling Strategies
Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The author mentions three selling strategies that would have a positive effect on sales performance:
 
   
 
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - w...
     
 
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and mar...
     
 
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must...
     
 
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicat...
     
 
  Sales Methods, Models and Theories
I say with a profound bitterness that so far we haven't found a way yet of transforming sales into a science. And it should be...
I've been a student of sales for the past 21 years. I try to read every author who becomes a best seller, every int...
     
 
  I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one is capable of feeling the needs of the market, the appropriate strategy will emanate naturally from ...
     
 
  Sales versus Business Development
What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome......
     
 
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy.
The ultimate aim or objective of marketing is to k...
     
 
  Marketing is Pathway for Strategic Management
Marketing has been like a road for a journey rather than a destination. marketing provides a pathway for tomorrows strategic management. Marketing can learn from the recession elements of the market of sales which have been lost - the importan...
     
 
  What is Lean Marketing? Definitions
What is lean marketing? Can you give some explanation / information? Thanks......
     
 
  International Marketing
To what extent should governments control industry and other factors of production in order to promote international business growth....
     
 

Marketing Community di Interessi


Community di Interessi

Marketing Corsi & Eventi


Corsi, Seminari ed Eventi


Migliori Pratiche - Marketing Premium
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a  
   
 
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a g...
     
 
  Sales versus Marketing
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a...
     
 
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....
     
 
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New ...
     
 
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
     
 
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
     
 
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
     
 
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
     
 
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables) At the moment we import for example melons from brazil, and we transport them to r...
     
 
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction ...
     
 
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is se...
     
 
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
     
 
  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
     
 

Tutto su 12manage | Pubblicitá | Collegati a noi | Privacy | Termini del Servizio
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Ultimo aggiornamento: 7-12-2016. Tutto i nomi appartengono ai loro proprietari.