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Marketing. Méthodes, Modèles et Théorie A-Z

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3C Modèle des 3C Ohmae

4S du Marketing Mix du Web Constantinides

Analyse de Portefeuille

Analyse de Régression

Analyse Factorielle Exploratoire

Analyse PEST

Analyse SWOT

Aptitudes Distinctives Kay

ARIMA Auto-Régressions Box and Jenkins

Bas de la Pyramide Prahalad

Base de Données Marketing

Benchmarking

BPR Hammer Champy

Briques et Clics


Cadrage Tversky

Cadre d'Avantage Concurrentiel Porter

Cartographie des Flux de Valeur

Chaîne d'Avantages de la Valeur Heskett

Chaîne de Valeur Porter

Changement d'Industrie McGahan

Cinq Forces Porter

Clics et Mortier

Co-Création Prahalad Ramaswamy

Co-opétition Brandenburger

Coeur de Compétence Hamel Prahalad

Courbe d'Adoption de l'Innovation Rogers

Coût Total de Propriété

CRM Analytique

CRM Opérationnel

Cycle de Vie de l'Industrie

Cycle de Vie de Produit Levitt

Définition Tridimensionnelle des Activités Abell

Déploiement de la Fonction Qualité Akao

Disciplines de la Valeur Treacy Wiersema

Dimensions Culturelles Hofstede

Douze Principes de l'Economie en Réseau Kelly

Evaluation du Capital Image de Marque

Fonds Commun de Rentabilité Gadiesh, Gilbert

Gestion Basée sur la Valeur

Gestion de Crise

Gestion de la Relation Client

Grille Produit/Marché Ansoff


Pensée de Groupe Janis

Hiérarchie des Besoins Maslow

Innovation Disruptive Christensen

Intelligence des Affaires

Les 4P - 5P du Marketing Mix McCarthy

Les 7 P Booms Bitner

Lissage Exponentiel

Marketing d'Affiliation

Marketing Direct

Marketing Mix Prolongé 7P's

Marketing Réponse Directe

Marketing Relationnel Levitt

Marketing Un à Un

Matrice ADL Arthur D. Little

Matrice BCG

Matrice de McKinsey

Matrice TDC Internet

Méthode ABC ABM

Modèle de Diffusion de Bass Bass

Modèle de Satisfaction Client Kano

Modèle Stage-Gate Cooper

Marketing Multi-canaux

PARTS Modèle PARTS Brandenburger

Personnalité de la Marque Aaker

Perspective de Valeur Partenaire

Planification de Scénarios

Point Mort

Positionnement Trout

Positionnement Détaché Moon


Positionnement Discret Moon

Positionnement Renversé Moon

Prisme d'Identité de la Marque Kapferer

Quotient de Réputation d'Entreprise Harris-Fornbrun

Recherche Opérationnelle

Régression Dynamique

Règle des Trois Sheth

Réingénierie des Processus de Gestion Hammer Champy

SERVQUAL Zeithaml

Simulation des Processus d'Activités

Stratégie Océan Bleu Kim


Ajoutez une méthode/modèle


STRATPORT Larreche

Tableau d'Evaluation d'Activités

Tableau d'Evaluation d'Activités de GE

Télemarketing

Théorie d'Action Raisonnée Ajzen Fishbein

Théorie d'Attribution Heider

Théorie des Contraintes Goldratt

Théorie du Comportement Planifié Ajzen

Trajectoire de Changement d'Industrie McGahan

Triangle Stratégique Ohmae

Valeur Relative de Croissance Mass

Value Net Brandenburger

plus

 
Forum de Marketing
  Le Modéle de Bass de la Diffusion de L'innovation
Je veux un résumé de modèle de base en matière de la diffusion d'une innovation traité par le professeur fouad el ouardighi (cas de terminaux téléphoniques)
Cordialement....
     
 
  Existe-il un Marketing pour l'écoulement des Produits de Luxe?
Je voudrais des renseignements sur ce sujet que j'ignore mais qui m'intéresse au plus haut point (stratégie de vente et d'actions mercatiques à adopter dans un tel contexte)....
     
 
  Mettre en Place un Plan Marketing
Certains croient que mettre en place un plan marketing c'est déclencher immédiatement un acte de vente. Même si l'objectif final du marketing c'est effectivement la vente, il n'en demeure pas moins que les axes principaux du marketing, c'est l'avant ...
     
 
  Marketing Stratégique versus Stratégie Marketing ?
Quelles est la différence entre Marketing Stratégique vet Stratégie Marketing ? ...
     
 
  Plan Marketing - Eléments clés ?
Quels sont les éléments clés d'un Plan Marketing ?
Basés sur des exemples concrets SVP, Merci pour votre aide....
     
 
  Mise en oeuvre de la stratégie Marketing
Une statégie Marketing est une chose, la mettre en oeuvre avec succès en est une autre !
Qui connaît une bonne théorie générique de mise en oeuvre de la stratégie Marketing, ou bien a une méthode ou un modèle spécifique de mise en oeuvre de la...
     
 
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...
     
 
  Sales Strategies | Selling Strategies
Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The author mentions three selling strategies that would have a positive effect on sales performance:
 
   
 
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - w...
     
 
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and mar...
     
 
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must...
     
 
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicat...
     
 
  Sales Methods, Models and Theories
I say with a profound bitterness that so far we haven't found a way yet of transforming sales into a science. And it should be...
I've been a student of sales for the past 21 years. I try to read every author who becomes a best seller, every int...
     
 
  I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one is capable of feeling the needs of the market, the appropriate strategy will emanate naturally from ...
     
 
  Sales versus Business Development
What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome......
     
 
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy.
The ultimate aim or objective of marketing is to k...
     
 
  Marketing is Pathway for Strategic Management
Marketing has been like a road for a journey rather than a destination. marketing provides a pathway for tomorrows strategic management. Marketing can learn from the recession elements of the market of sales which have been lost - the importan...
     
 

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Meilleures Pratiques - Marketing Premium
  Qu'est-ce que le Marketing ? (Kotler)
Philip Kotler a dit : « Le vrai Marketing n'est pas l'art de vendre ce que vous faite mais de savoir quoi faire. C'est l'art d'identifier et de comprendre les besoins du client et de créer des solutions qui apportent la satisfaction des clients, des ...
     
 
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a  
   
 
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a g...
     
 
  Sales versus Marketing
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a...
     
 
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....
     
 
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New ...
     
 
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
     
 
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
     
 
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
     
 
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
     
 
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables) At the moment we import for example melons from brazil, and we transport them to r...
     
 
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction ...
     
 
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is se...
     
 
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
     
 
  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
     
 

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