Comercialización

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Comercialización. Métodos, Modelos y Teorías (A-Z)

Marketing


12 Principios de la Economía de la Red Kelly

4 P's McCarthy

5 Fuerzas Porter

7 P´s Booms Bitner

Análisis de Portafolio

Análisis de Regresión

Análisis Factorial Exploratorio

Análisis FODA

Análisis PEST

Base de la Pirámide Prahalad

BPR (Reingeniería) Hammer Champy

Cadena de Valor Porter

Cadena de Valor Beneficio Heskett

Cambio Industrial McGahan


Capacidades Distintivas Kay

Ciclo de Vida del Producto Levitt

Cinco Fuerzas Porter

Cociente Corporativo de Reputación Harris-Fombrun

Co-Creación Prahalad Ramaswamy

Coop-petición Brandenburger

Competencias Centrales Hamel Prahalad

Costeo ABC ABM

Costo Total de la Propiedad

CRM Operacional

Definición Tridimensional del Negocio Abell

Despliegue de la Función Calidad Akao

Dimensiones Culturales Hofstede

Disciplinas de Valor Treacy Wiersema

Doce Principios de la Economía de la Red Kelly

Enmarque Tversky

Estrategia Océano Azul Kim

Etapa-Puerta Cooper

Fondos de Beneficio Gadiesh, Gilbert

Gestión Analítica de la relación con el cliente

Gestión Basada en Valor

Gestión de la Crisis

Gestión de la Relación con el Cliente

Gestión de Negocios Tradicionales vs Negocios Virtuales

Herramientas para la Valorización de Negocios

Innovación Disruptiva Christensen


Inteligencia Empresarial

Investigación de Operaciones

Jerarquía de Necesidades Maslow

Mapa de Flujo de Valor

Marketing Directo

Marketing Multicanal

Marketing Personalizado

Marketing Relacional Levitt

Matriz ADL Arthur D. Little

Matriz Ansoff

Matriz BCG

Matriz McKinsey

Matriz Producto/Mercado Ansoff

Matriz TDC Internet

Método Affiliate Marketing

Método Benchmarking

Metodología de Scenario Planning

Método para un Mezcla de Mercadotecnia Web 4S Constantinides

Método SERVQUAL Zeithaml

Mezcla de Mercadotecnia: 4P's McCarthy

Mezcla de Mercadotecnia Extendido 7P's

Modelo 3C Ohmae

Modelo de ARIMA Box and Jenkins

Modelo de Difusión de Bass Bass

Modelo Kano

Modelo STRATPORT Larreche


Pensamiento de Grupo Janis

Personalidad de la Marca Aaker

Perspectiva de Valor del Stakeholder

PIEZAS Brandenburger

Posicionamiento Trout

Posicionamiento Inverso Moon

Prisma de Identidad de la Marca Kapferer

Punto de Equilibrio


Agregue Ud. un método/modelo


Red del Valor Brandenburger

Regla de Tres Sheth

Regresión Dinámica

Reingeniería Hammer Champy

Simulación de Procesos de Negocio

Suavizado Exponencial

Telemarketing

Teoría de la Atribución Heider

Teoría de la Difusión de Innovaciones Rogers

Teoría del Comportamiento Planificado Ajzen

Teoría Restrictiva Goldratt

Trayectorias de Cambio de la Industria McGahan

Triángulo Estratégico Ohmae

Valorización de la Marca

Valor Relativo del Crecimiento Mass

Ventaja Competitiva Porter

más

 

Foro de Comercialización Ayuda
  Necesito informacion de RETAIL
Trabajo en una tienda de Retail y necesito informacion, terminologia y todo lo que me puedan decir. Como desarrollar las ventas empresariales en una empresa de Retail. Gracias...
     
  control de demanda rubro calzado e indumentaria deportiva
alguien tiene alguna experiencia vivida en este rubro, que me pueda facilitar informacion de: ¿ como manejar el control de la demanda, en un entorno de importaciones excesivamente regulado? y otra importante tambien ¿ hay empresas hoy en la argenti...
     
  Modelos de comportamiento del consumidor
¿Agradeceria información sobre los modelos globales de comportamiento del consumidor (Modelo nicosia o Modelo Howard Sheth)? y algun ejemplo que pueda explicarlos. Agradeceria comentarios, sugerencias... Gracias!!...
     
  Enfoque en el cliente .
Escuche a su cliente sus expectativas , sus inquietudes sobre lo que ofrecemos , nuestros sevicios y nuestra compettividad en el mercado , Ahi se empiesa a planificar una buen estrategia de marketing , conociendo de antemano que esta hac...
     
  ¿Qué es Marketing? Definition
Fue Philip Kotler que dijo: "El auténtico marketing no es el arte de vender lo que produces sino saber que producir. Esto es el arte de identificar y entender las necesidades de tus clientes y crear soluciones que lleven satisfacción a esos consumido...
     
  Elementos claves del plan de marketing
¿Cuáles son los elementos claves de un buen plan de ,marketing? Agracería la respuesta con un ejemplo. Gracias por la ayuda....
     
  Implementación de estrategia de marketing
Una cosa es tener una buena estrategia de marketing y otra muy distinta poder implementarla exitosamente! ¿Quien conoce de una buena teoría de implementación de la estrategia de marketing o quien tiene un método o modelo exitoso para implementarla? G...
     
  What is More Important in Marketing? Sales Volume or After Sales Service?
I think after sales service is more important in marketing than initial sales volume. So then why are marketing people always given the pressure of reaching sales targets?...
     
  Sales Strategies | Selling Strategies
Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The author mentions three selling strategies that would have a positive effect on sales performance:
 
   
  Is Marketing Management an Art or a Science?
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - w...
     
  Six Deadly Small Business Marketing Mistakes
Six deadly small business marketing mistakes:
1. Not having a marketing plan.
2. Not differentiating your business from your competition.
3. Not having a systematic referral generating program.
4. Neglecting to communicate and mar...
     
  What is B2B? Precise Definition of B2B
Dear all, what is B2B may seem obvious at first sight.
However, take the case of office furniture or even office supplies. These are sold to companies and nonprofit organizations for use in their own offices. As per the definition of B2B it must...
     
  Marketing Strategy Must be Dynamic
Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicat...
     
  Sales Methods, Models and Theories
I say with a profound bitterness that so far we haven't found a way yet of transforming sales into a science. And it should be...
I've been a student of sales for the past 21 years. I try to read every author who becomes a best seller, every int...
     
  I Love Marketing. Marketing is to love
Hi Everybody!
I verily believe that marketing is to love! You first have to feel it, to understand it, to live it and finally do it.
If one is capable of feeling the needs of the market, the appropriate strategy will emanate naturally from ...
     
  Sales versus Business Development
What exactly is the difference between a sales executive and a business development executive? Any suggestions welcome......
     
  Marketing a Holistic Approach
Marketing doesn’t have a constant definition. It evolves with its environment. Marketing is very diverse and can have many definitions. In general marketing is a subset of organization strategy.
The ultimate aim or objective of marketing is to k...
     
  Marketing is Pathway for Strategic Management
Marketing has been like a road for a journey rather than a destination. marketing provides a pathway for tomorrows strategic management. Marketing can learn from the recession elements of the market of sales which have been lost - the importan...
     
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Mejores Prácticas - Comercialización Premium
  Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
In his book Antifragile, Taleb stated that the core of business is offering an honest and decent product or service that gives your customers value for money.
If this is not the case, then it's likely that we're dealing with a  
   
  Marketing Ethics are Forgotten
Many companies have completely forgotten the fact that marketing involves telling potential clients the TRUTH about a product. This is part of of marketing ethics.
I have seen brewery companies encouraging people to take alcoholic drinks for a g...
     
  Sales versus Marketing
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a...
     
  Marketing a Company in Decline
How can one market a company in decline though it still produces good quality. I need assistance as to how to communicate to lost customers as I am slightly technically disadvantaged at the production stage....
     
  Why is Marketing Hard?
Why is marketing for many firms such a challenge? Here are a few reasons I found:
1. Continuous change of marketing: marketing asks from businesses to change their products all the time, because customers demand changes all the time. New ...
     
  Common Marketing Strategy Mistakes?
Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?...
     
  What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject....
     
  Marketing Communications as the Nerve of Marketing
Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!...
     
  Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere....
     
  Starting a new plant in Romania
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables) At the moment we import for example melons from brazil, and we transport them to r...
     
  What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction ...
     
  The Future of Marketing
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is se...
     
  Strategic Marketing versus Marketing Strategy?
What is the difference between strategic marketing and marketing strategy?...
     
  Marketing plan - Key elements?
What are the key elements of a marketing plan? Based on real example - welcome ;-) thnx 4 help!...
     

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