How to analyze a Supply Chain Using SERVQUAL Model?

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How to analyze a Supply Chain Using SERVQUAL Model?
Praneeth, Student (University), Sri Lanka

Can I use the SERVQUAL to analyze the interfaces in a supply chain? For example the interface between supplier-farmer or between retailer-customer. I am researching this for the organic supply chain in Badulla district in Sri Lanka.
How should I go about this? Any tips are appreciated, thanks...

How to Analyze a Supply Chain Using SERVQUAL Model
Yingtao Zhang, Manager, China
We have the same situation with our customer, every process has its supplier and customer, you need to do training to your supplier to make them aware about SERVQUAL and push them to use SERVQUAL model.



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