Extra Servqual Dimensions

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Extra Servqual Dimensions
The five key dimensions form the base - just like the 4Ps and the extended Ps do for the Marketing Mix. Depending upon the context there can be the need to add one or more variables or factors to Servqual, it makes the utility optimal.

Adding SERVQUAL Dimensions
George Gannage, usa
You mentioned that you may add dimensions to your survey instrument in addition to the 22 SERVQUAL questions, can these be qualitative questions?

Adding Variables
Jos, The Netherlands
I did a thesis in a B2B situation. Therefore I needed to add variables to make the model applicable. I did a factor analysis for 300 resp. and discovered the model works brilliantly in a B2B situation and extra dimensions can add value. The questions were all quantitative.

What Additional Variables
vaibhav, Business Consultant, India
@Jos: What are the kind of variables you worked with with? It would be very helpful if you could share.

Additional Servqual Variables for Education
Amaad Uppal, Professor
I am doing a research on e-learning satisfaction. I think an additional variable "Learning Content" needs to be added to the original construct to make it more relevant for e-learning. Any thoughts?


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