Profitable Value Added Services

SERVQUAL > Forum Log in

Profitable Value Added Services
Don, USA
In the HBR of May 2008 there is an article from Werber Reinartz and Wolfgang Ulaga about how manufacturing companies can sell value added services more profitably. Four steps to developing a profitable services capability are mentioned:
1. Recognize that you already have a services company. Charge for services
2. Industrialize the back office. Exploit new technologies
3. Create a service-savvy sales force. From cost-plus pricing to value-based pricing
4. Focus on customers' processes.



    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader
Dr. Paul Yap
Business Consultant

Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 22-10-2016. All names tm by their owners.