The Influence of Word of Mouth Marketing

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The Influence of Word of Mouth Marketing
Leena Bissoonauth, Student (University), Mauritius

Indeed word of mouth is the primary factor behind 20 to 50% of all purchasing decisions.
Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive. These factors tend to make people conduct more research, seek more opinions and deliberate longer than they would otherwise.
Note that nowadays, WoWM also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create websites or blogs to praise or punish brands.
Some products are more viral because they are popular and people like to share the ideas and experience they had with the products. They see visible results and share ideas. Also while communicating people like to see the non verbal cues to express their feeling, likes and dislikes of the products or messages they are sharing.



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