Orthogonal Integration

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Orthogonal Integration
Leonard Caillouet, United States
Besides horizontal and vertical integration strategies, a third one is orthogonal integration. This would involve a third dimension, in which orthogonal (Editor: ~independent, non-overlapping) partnerships are arranged with both one's competitors and one's primary business.
The ideal partners are those who provide a complementary service or product that does not compete with your own and also does not align with your competitors.



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