Balanced Value Disciplines...

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Balanced Value Disciplines...
R.D. van Rees, Project Manager, Netherlands

In my opinion any company needs to apply a bit of all three customer disciplines that Treacy & Wiersema created, in order to optimize and guarantee the continuity of the organisation. It's practically impossible to create a sustainable advantage based on a single discipline. Therefore, in my opinion, a balance between all three disciplines is required.

Value Disciplines and Balance
James Gunn, Management Consultant, United Kingdom
Hi Ralph,
As stated in the summary in Rule #2, you will find that it is a fundamental assumption of value disciplines that organisations maintain threshold standards on the other two disciplines, so you are right.
Value disciplines says that it is impossible to be super competitive on all three axes (as a management consultant, I know many are trying to be!)



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