SWOC for Tactics and SWOT for Strategy
Jagdish B Acharya, Consultant, India
There is perceptible difference between challenge and threat. Threat is usually with bigger dimension and on a long term horizon. Challenge on the other hand is something which can be achieved by tactics and on a smaller time scale.
Sometimes positive and negative words are used so often by trainers that we fail to see the motivational value of strong negative words. Replacing threat with challenge and opportunities with benefits or advantages may defeat the whole purpose of the exercise.
So I suggest that we should stick to the original word in SWOT analysis and use it as a strategic tool.