When to Do a SWOT Analysis
Oscar Pires Junior, Strategy Consultant, Brazil
Dear Ibrahim, as soon as my professional career began, I had the opportunity to learn that the SWOT analysis is a fundamental tool for every time we design or redesign strategies
, both to create a new group company, and for the creation or reformulation of a strategy to any product (new or existing market).
I mean - and convey to my students at the university - that the SWOT analysis should be applied in all processes of formulation or reformulation of strategies. And it has a range that goes from his personal life (changing jobs, for example) to more complex arrangements that may exist.
So, I guess, for you to start a project, you must conduct a SWOT analysis. But also, every time you reset strategies, do so with the help of this great tool.
I hope I have contributed to help you answer your question.