WHEN to do a SWOT Analysis?



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IBRAHIM ALI DAWA, Student (Other), Kenya
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage?

 
  When to Do a SWOT Analysis
Oscar Pires Junior, Brasil
Dear Ibrahim, as soon as my professional career began, I had the opportunity to learn that the SWOT analysis is a fundamental tool for every time we design or redesign strategies, both to create a new group company, and for the creation or reformulation of a strategy to any product (new or existing market).
I mean - and convey to my students at the university - that the SWOT analysis should be applied in all processes of formulation or reformulation of strategies. And it has a range that goes from his personal life (changing jobs, for example) to more complex arrangements that may exist.
So, I guess, for you to start a project, you must conduct a SWOT analysis. But also, every time you reset strategies, do so with the help of this great tool.
I hope I have contributed to help you answer your question.
 
  When to Do a SWOT Analysis
Carlo N. Diaz, Philippines
Dear Ibrahim, indeed the SWOT analysis is a very diverse tool that you can use in any stage / phase of an organization.
 
  When to Do a SWOT Analysis
Eduardo de B. Seixas, Brazil
The SWOT analysis is perfect to be used before any discussion about strategy. The strategic guidelines easily emerge after the SWOT analysis. Strengths and opportunities can be combined in aggressive actions in the market, to capture (and seize) the opportunities, given that the company is ready to explore them. Other combination is: strength + threats, meaning that the company are not ready to explore the opportunities, and must initiate actions for strengthening. Weaknesses means risks, and the combination with opportunities or threats shows if the company is ready or not to face the risks. That technique to combine an external view (opportunities and threats) with an internal view of the company´s capabilities are named as confrontation matrix on the theory.
 
   
 

   
 


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