British Airways/ryan Air
David Wilson, Manager, Canada
- BA Strengths : Multiple locations; global partnerships (one world alliance); strong brand; multiple aircraft types - allows diversification; loyalty programs
- BA Weaknesses: Poor cost advantage versus low cost carriers; too many aircraft types (high maintenance costs); extra levels of management; multiple locations served (local, regional, national, international)
- RA Strengths: New programs quickly implemented; one aircraft type, simple training for pilots; low cost tickets; focused on hubs; newest aircraft, low maintenance costs; flat organization structure?
- RA Weaknesses: Few frills, no business class; limited or no flights for business/long-haul flights; no global partnerships; limited locations (restricted to key European cities).
Hope this helps. Not sure it is the best analysis. In Canada, I would be comparing Air Canada (British Airways) versus West Jet (Ryan Air).