Should a Strategic Vision Be Achievable?

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Should a Strategic Vision Be Achievable?
Buenaventura M. Maata, Jr, Director, Philippines

Strategic visioning and formulating a mission are far from simple.
One point of contention is how the vision should translate to the mission and then to the goals.
In the literature there are 2 thoughts on this--one argues that visions are or should be achievable, while the other is that they should remain as guiding principles.

Vision and Mission should be Achieveable Targets
Danilo Carreon, Consultant, Philippines
Vision and mission set the tone and set the organizational direction. They influence the strategy and plans by setting achievable targets for proactive and learning organizations.
From time to time there will be obstacles and conflicts. Proactive and forward looking organizations are equipped and able to take corrective actions by interpreting the vision and mission.
I agree it's not that simple as many would want. It involves culture change and adaptation, top management involvement and guidance across the organization.
It can be Initially a guiding principle, but that guiding principle ultimately has to be translated into a strategic plan that is measurable, achievable, actionable, verifiable and monitors the plans and results and has room for corrective actions.



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