The Cathedral and the Importance of Communicating the Vision and Mission


 
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The Cathedral and the Importance of Communicating the Vision and Mission
Vilma Cobos, Business Consultant, El Salvador
Three stonemasons (stone workers) are working on a construction when a traveler comes in and asks them, "What are you doing?"
- The first mason, who seems bored and unhappy at his job and is frequently looking at his watch, replies: "I'm just hammering rock".
- Then the visitor approaches a second worker who seems happier and is working more diligently, and asks again: "what are you doing?" and the second worker responds, "I'm molding this block of rock so it can be used to construct a wall".
- Finally the traveler approaches a third worker who is working on the stones fervently and with great care and precision, and again the visitor asks "what are you doing?" and the worker replies, "I'm building a cathedral".

Above anecdote reminds us that many of the employees in... Register

 
 
Make People Carry the Vision in their Hearts
PT de Boer, Partner, Netherlands
 

 
Vision and Cathedral
BarbaFroid, Other, Italy
 

   

 
The Cathedral Story is not about Selling!
Nic Roest, CxO / Board, Netherlands
 

   

   

   

 
Parable of the Stonemasons
Jack Martin Leith, Management Consultant, United Kingdom
 

 
Communicating Vision and Mission
Raphael Gichora Mugo, Manager, Kenya
 

   

   

 
There are also other Motivational Approaches...
Daniel Jarvis, Director, United States
 

 
Envisioned Future
Charles Alter, Consultant, United States
 

   

 
Excuses for not Having Clear Vision and Mission
Gandhi Heryanto, Director, Indonesia
 

   

   

 
The Mission is the Means to Achieving the Vision
Tom Wilson, HR Consultant, United States
 

 
Combination of QWL and the Vision
Mohammad Hossein Rohani, Teacher, Iran
 

 
Who Told Me That we Were Building a Cathedral?
Daniel MOUSSOUGAN, Strategy Consultant, Benin
 

   

 
On the Relevance of Management Communication
abebe kebede, Accountant, Ethiopia
 

 
Story is Basis for 3 Perspectives
Hermann Doppler, Consultant, Germany
 

   

 
Help the Employees Help You
Emmanuel Mwirichia, Manager, Kenya
 

   

   

   

 
Vision Begets Mission and Then Mission Needs Vision (Direction)
Mirza Fareed Beg, Management Consultant, Pakistan
 

   

 
Mision and Vision Communication at Workplace
Jose A. De las Rivas, Management Consultant, Spain
 

 
When Vision Becomes the Mission, the Mission Needs a Vision
Tom Wilson, HR Consultant, United States
 

   

 
Vision & Core Values
Charles Alter, Consultant, United States
 

 
The Difference Between Vision and Mission
Wayne Faison, Minister, United States
 

 
Vision Communication
abebe kebede, Accountant, Ethiopia
 

   

 
Mission, Vision and Core Values
Jose A. De las Rivas, Management Consultant, Spain
 

 
Lack of Trust is the Real Problem
John Sunderland, HR Consultant, United Kingdom
 

 
Thank you for Reminding us about this Great Story
Mohamed Tantawi, Marketing Manager, Egypt
 

 
Communicating Mission & Vision
Leena Bissoonauth, Student (University), Mauritius
 

   

   

 
The Mission is the Means to Achieve the Vision
Augustine T. Mansaray, Analyst, Sierra Leone
 

 
On Capitol Hill, the Mission is All for Staffers
Tom Wilson, HR Consultant, United States
 

   

 
Communicating Vision, Mission and Values
Richard Mariwa, Manager, Botswana
 

 
Communicating Motivation
Tom Wilson, HR Consultant, United States
 

 
Communicating Motivation
alvarez-pereyre, Coach, France
 

 
People on a Mission
Gary Stead, Director, United Kingdom
 

   
 

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