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Surya Prakash, Manager, Australia

For a number of years I have attended numerous seminars and company briefings where people have talked about VISION and MISSION, However these two term seems to be use interchangeably by people.
I have always thought of VISION as "where we are going - an aspiration" where as MISSION as "how we are going to get there - that is what we are doing to achieve our VISION"
I would like to hear from others who have views on how best to define VISION and MISSION statements.

Vision versus Mission
Jaap de Jonge, Editor, Netherlands
Many people are struggling with this question. You can find the answer here:
- Top menu > Dictionary > V > Vision
- Top menu > Dictionary > M > Mission (Statement)

With respect to mission, pay close attention to the section that reads:
"The Ashridge model integrates two historic schools to determine a Mission:
•The Strategic School. A Mission is primarily seen as the first step in the strategy process. It defines the business' commercial rationale and target market.
•The Cultural/Philosophy/Ethics School. A Mission is primarily seen as an expression or statement that should ensure good cooperation between employees. It is a cultural glue which enables an organization to function as a collective unity."
The point is, you should realize that there are 3 (THREE) different ways we can define/perceive "Mission"!

Finally a mission statement is just what it says: a statement describing the mission (typically in writing).

Vision and Mission
Jose A. Espinosa Lopez de Pariza, Manager, Spain
I also attended a lot of conferences about Mission and Vision like Surya.
I now see it in a following maybe simple way:
Vision is the final destiny of your journey. Almost impossible to reach, but guiding you to take decisions.
Mission is what are you doing to achieve this Vision.
Some people blend the terms or only use Vision.
A Vision without a Mission is only dreaming. A Mission without a Vision is waisting your time.



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