Gaining Acces to International Markets

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Gaining Acces to International Markets
Marten van der Zee, Student (University), Netherlands

Licences may be used to gain access to foreign markets.
Another way to enter global markets is to setup an operation in a foreign country. However, managers must recognize what works in their home country, could not work elsewhere. There can be a lot of political, economic or cultural differences. Make sure your business strategy recognizes these customs, preferences and economic conditions in other countries.



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