5 Elements of Innovation

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5 Elements of Innovation
Judith Appartaim, Student (MBA), Ghana

Does anyone know what the five elements of innovation are?

5 Elements of an Open Innovation Program (Chesbrough)
Zedy Zaidy, Student (University), South Africa
Hi Judith! I hope that you are fine, so am I. Your quest is more interesting, but not specific. Innovation is divided into big categories, to wit: closed innovation and open innovation. The former is losing ground due to the diffusion. The latter has been gaining momentum since its inception in 2003 by Professor Henry Chesbrough.
Chesbrough mentioned 5 elements to open innovation programs:
1. Executive commitment: With a business model pivot,senior level endorsement,evangelism and resources are essential.
2. Organizational architecture: Open Innovation is fundamentally a unique system of processes, tools and people constructed to communicate needs to and collaborate with external partners.
3. Intellectual property framework: Uncertainty related to treatment of intellectual property frequently derails Open Innovation programs.
4. Relationship management: A broad,passionate and diverse community of experts knowledgeable is an essential element for breakthrough ideas at the front end of innovation.
5. Communication: An Open Innovation organization needs to be very directed in terms of what problems or opportunities need to be solved. .

5 Phases of Change in Innovation (Krippendorff)
Jaap de Jonge, Editor, Netherlands
Kaihan Krippendorff in "The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization", ISBN: 9781598693799, Platinum Press (2008) says:
Innovation is not an option. It is a fundamental requisite of survival. Throughout history, innovative societies have dominated their less creative rivals, and innovative companies, their competition. Yet we remain ineffective in this critical skill because we have been our modern understanding of change, rooted in just a few hundred years of study, ignores insights gleaned thousands of year prior. In The Way of Innovation Krippendorff shows how we can use ancient Hindu and Chinese frameworks for change to become more effective innovators by navigating five phases of change:
1. Metal – collapse: how to recognize you are stuck
2. Water – imagination: how to conceive of new “winning” options
3. Wood – emergence: how and when to persist when you produce no tangible results
4. Fire – breakout: how to lead your innovation past the tipping point
5. Earth – consolidation: how shift into a state of sustainability.

5 Steps to Innovation - a Methodology
Darron Passlow, Business Consultant, Australia
Judith, I have a different approach to Innovation. I am concerned more with open innovation and not restricting my thinking to just product innovation.
I currently work with the "ultimate" service industry (government) so service innovation is my focus (but this applies to all businesses).
A simple model I like involves 5 steps:
1. Idea Generation
2. Idea Selection
3. Idea Implementation
4. Idea Sustaining
5. Idea Diffusion
For more info, refer to my comment "Linking SECI Model to Innovation". Hope this helps.


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