Adopters and Non-Adopters


Innovation Adoption Curve

Adopters and Non-Adopters

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Somy, Other, Malaysia
What are adopters and non-adopters?

Adopters and Non-Adopters
Jaap de Jonge (Editor), Business Consultant, Netherlands
Adopters are individuals adopting (= accepting, embracing, endorsing) the innovation.
Non-adopters are individuals which are NOT adopting the innovation.
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