Adopters and Non-Adopters

Summary of Innovation Adoption Curve > Forum > Adopters and Non-Adopters

Somy, Other, Malaysia
"What are adopters and non-adopters?"

Adopters and Non-Adopters
Jaap de Jonge (Editor), Netherlands
"Adopters are individuals adopting (= accepting, embracing, endorsing) the innovation.
Non-adopters are individuals which are NOT adopting the innovation."

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