Qualitative Analysis Process
Eyal Policar, Entrepreneur, Israel
Qualitative data analysis involves the identification, examination, and interpretation of patterns and themes in textual data and determines how these patterns and themes help answer the research questions at hand.
Step 1: Process and Record Data Immediately
Step 2: Begin Analyzing as Data is Being Collected
Qualitative data analysis should begin as soon as you begin collecting the first piece of information.
Step 3: Data Reduction
Step 4: Identifying Meaningful Patterns and Themes. This process is generally conducted in two primary ways:
- Content analysis - Coding the data,
- Thematic analysis - Grouping the data
Step 5: Data Display
Step 6: Conclusion Drawing and Verification.