Pioneer Pricing vs. Psychological Pricing

Psychological Pricing > Forum Log in

Pioneer Pricing vs. Psychological Pricing
Hassan, Pakistan
What is the difference between psychological pricing and pioneer pricing?

Pioneer Pricing
Zach Hegde, Other, Australia
Pioneer pricing is first to market on a new product or service untested and untried. It is not connected to production or other costs.

Pioneer versus Psychological Pricing
abhishek, Business Consultant, India
Pioneer pricing refers to the cost + profit margin of the corporation...
Psychological Pricing is pricing which impacts the emotion of consumers in favor of the company's product enhancing sales.

Pioneer Pricing versus Psychological Pricing
Jaap de Jonge, Editor, Netherlands
In my view,
Pioneer pricing involves setting the (base) price for a new product. The base price can be set high to quickly recover development costs and can be used as a reference point for developing discount prices in various market segments.
In determining the pioneer base price, typical considerations include:
- How quickly competitors will enter the market
- How strong competitors will enter the market
- The effect their entry will have on the development of the demand
Psychological pricing encourages purchases based on emotional rather than rational responses. It is used most often at the retail level for B2C products. A typical example is a toothpaste for $0.99.


    Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Psychological Pricing
Best Practices

Expert Tips


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 28-10-2016. All names tm by their owners.