Product/Market Growth Matrix, Product Market Combination (PMC), PMG

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Roland Spijker, Project Manager, Netherlands
The Product/Market Grid or Ansoff Matrix is also called: Product/Market Growth Matrix.
The 4 growth strategies are also called Product/Market Combinations (PMCs), although product/market combinations are also referred to as: a group of comparable articles (services) in a specific market.
Sometimes (a (part of) an organisation structures itself around a PMC and calls itself "Product/Market(ing) Group (PMG)". Does anyone have any theory about why and how to do this?



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