Customer or Consumer?
Christian Ehlers, Student (University), Denmark
- Are you talking about business customers (B2B) or B2C consumers (people on the street)?
- No you donít need co-creation. Why not use joint-venture, stakeholder theory or simple B2B practice?
- I have some knowledge about business practices in China and correct me if I am wrong, but basically you donít trust each other, right? Are you willing to give the other party access to your information and knowledge? Two core buildings blocks of co-creation are: Access and Transparency (part of DART acronym for Co-Creation: Dialogue, Access, Risk assessment and Transparency).
- So could you explain why you think you need to use co-creation?