How to Start with Co-Creation?

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How to Start with Co-Creation?
Charles Cheng, manager, China

We are a flour mill focused on high-end customers who use wheat flour. Our main strategy is tailor-made flour for the companies that have some particular requirement and are willing to pay for the requirement. How should we start co-creation to enforce our strategy?

Starting with Co-Creation
Ceferino Dulay, Jr., Other, Philippines
If your strategy is tailor-made flour, then co-creation with your clients is most important - getting the client involved in developing the flour and improving it further. Meaning, product development and performance with your clients. But for cost competitiveness, you must also involve internal resources - process development and improvement. Organize a management team to oversee overall work and specific project teams for various areas of development and improvement. Make sure that the internal team is aligned with the external (with customer) team.

Customer or Consumer?
Christian Ehlers, Student (University), Denmark
- Are you talking about business customers (B2B) or B2C consumers (people on the street)?
- No you donít need co-creation. Why not use joint-venture, stakeholder theory or simple B2B practice?
- I have some knowledge about business practices in China and correct me if I am wrong, but basically you donít trust each other, right? Are you willing to give the other party access to your information and knowledge? Two core buildings blocks of co-creation are: Access and Transparency (part of DART acronym for Co-Creation: Dialogue, Access, Risk assessment and Transparency).
- So could you explain why you think you need to use co-creation?



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