Is Value Chain Analyse Only A Tool??



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Eranda Rohanage, Manager, Sri Lanka
We study the value chain framework in the marketing plan as a situation analyzing tool. Some say that this can be used as a strategic tool. If we use primary activities of this to enhance the competitive advantages it is very similar to using integration strategy in the diversification of ansoff's matrix. So can this tool be used as a strategy?? How??

 
   


 

   
 


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