MEDIA as the 7th Force in Porter's Five Forces
If media is added it would complement the Porter model of forces, as the media today have become an inevitably interwoven phenomenon in our personal and organizational lives. Also it is a primary instrument to catalyze the other forces.
Media in 5 Forces of Porter Somnath Adhya, Manager, India Indeed the media are having a lot of influence. But when they influence all forces, the net effect might be zero.
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