Strategic Business Plan for a Holding Company


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Strategic Business Plan for a Holding Company

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Saeed Al Zaabi, Manager, United Arab Emirates
How can I write a strategic business plan for a holding company that acts as a centralised unit and supervising reporting companies with different reporting structures and products? How the business planning cycle should look like?

Writing the Holding Company Strategic Plan
Alan Kennedy, Strategy Consultant, Canada
I argue in my book, The Alpha Strategies, there are 8 strategies common to all organizations and strategy is implemented by setting expectations. These two concepts can be combined to develop a Holdco plan.
The strategies are business positioning, risk, growth, finances, R&D/technology, organization management, marketing, and service delivery (also known as production or manufacturing). The Holdco strategic plan must describe what each of the 8 strategies are.
Holdco must then describe how it expects the subs to participate in the implementation of the Holdco strategies.
My research finds there are 3 ways to set expectations. They can be rigid, flexible, or laissez-faire.
Some companies, such as big pharmaceuticals, are very rigid in setting out expectations in great detail across all 8. Most companies are flexible and only set expectations across 3 or 4 of the strategies. The last group (e.g. General Electric) set very few but really tough expectations, such as: be #1 in your chosen market.
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